Morgan Walton
Boise
Summary
Dynamic marketing professional with a proven track record in crafting and executing social media strategies, content creation, and brand representation within highly regulated industries. Adept at expanding audience reach and producing compelling visual content while developing innovative strategies that navigate marketing restrictions to boost engagement and brand visibility. Extensive experience in human resources and operations, overseeing full-cycle HR processes, facility management, and team coordination to drive organizational growth. Committed to leveraging diverse skills to deliver impactful results and support business objectives.
Overview
8
8
years of professional experience
Work History
Community Marketing Manager
Happy Hippo
12.2024 - Current
- Lead social media strategy and content creation across multiple platforms, including TikTok, Instagram, and website, navigating marketing restrictions in the kratom industry.
- Represented the brand on social media as the on-camera spokesperson, producing videos with product demonstrations, updates, and authentic messaging.
- Grew TikTok from 467 to 2,481 followers and increased total likes from 711 to 9,369 within a year, posting 135 videos.
- Produced high-performing videos with views up to 47.2K, 35K, 18.5K, 15.8K, and 12.2K, driving audience engagement and brand awareness despite industry restrictions.
- Developed and implemented creative strategies to work within regulatory limitations while still growing brand visibility and engagement.
- Collaborated cross-functionally to align content with marketing campaigns and business objectives.
- Collaborated with sales teams to align marketing efforts with revenue goals and customer needs.
- Analyzed market trends to identify growth opportunities and inform strategic decision-making.
- Managed social media accounts for optimal audience engagement and increased online presence.
Human Resource Generalist & Facilities Coordinator
Gorilla Mind / Happy Hippo
01.2024 - 01.2025
- Managed full-cycle recruitment, onboarding, and employee development programs for multiple departments.
- Developed and enforced HR policies, administered benefits, and supported performance review processes.
- Oversaw facility operations, vendor relationships, maintenance, and compliance with health and safety regulations.
- Implemented employee engagement initiatives, recognition programs, and team-building activities to improve morale and retention.
HR Specialist
Gorilla Mind / Happy Hippo
06.2023 - 01.2024
- Managed full-cycle recruitment, onboarding, and employee development programs for multiple departments.
- Developed and enforced HR policies, administered benefits, and supported performance review processes.
- Oversaw facility operations, vendor relationships, maintenance, and compliance with health and safety regulations.
- Implemented employee engagement initiatives, recognition programs, and team-building activities to improve morale and retention.
Administrative Associate
Gorilla Mind / Happy Hippo
01.2023 - 06.2023
- Managed office operations, scheduling, data entry, and document management.
- Processed purchase orders, tracked budget expenditures, and supported senior management projects.
- Maintained accurate records and assisted with administrative and basic bookkeeping tasks.
Fulfillment Associate
Gorilla Mind / Happy Hippo
09.2022 - 01.2023
- Received and processed incoming orders accurately and efficiently.
- Maintained inventory levels, organized stock, and ensured timely fulfillment of customer orders.
- Collaborated with team members to meet daily goals while following safety protocols.
Direct Health Caregiver
Progressive Behavior Systems
01.2018 - 01.2021
- Provided personal care, mobility assistance, and medication administration for clients.
- Maintained accurate records and ensured safety and well-being in clients’ daily lives.
Education
Diploma -
Minico High School
01.2019
Skills
- Marketing & Media: Social Media Strategy, Photography, Videography, Video/Photo Editing, Brand Representation, Influencer Engagement, Social media platforms, Marketing analytics, and Social media marketing
- Human Resources: Recruitment, Onboarding, Employee Relations, Performance Management, Benefits Administration
- Operations & Facilities: Vendor Management, Safety Compliance, Budget Oversight, Event Coordination
- Tools & Software: Adobe Creative Suite, Canva, CapCut, HRIS, TikTok Analytics
- Project management
Timeline
Community Marketing Manager
Happy Hippo
12.2024 - Current
Human Resource Generalist & Facilities Coordinator
Gorilla Mind / Happy Hippo
01.2024 - 01.2025
HR Specialist
Gorilla Mind / Happy Hippo
06.2023 - 01.2024
Administrative Associate
Gorilla Mind / Happy Hippo
01.2023 - 06.2023
Fulfillment Associate
Gorilla Mind / Happy Hippo
09.2022 - 01.2023
Direct Health Caregiver
Progressive Behavior Systems
01.2018 - 01.2021
Diploma -
Minico High School