Muhammad Asrullah
General Manager
Kota Makassar
Summary
Dynamic General Manager with a proven track record at Telkomsel, driving strategic business growth and enhancing operational performance. Expert in customer engagement strategies and collaborative team management, I successfully led initiatives that expanded market share and revenue, while fostering high-performing partnerships across diverse sectors.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
General Manager
Telkomsel
2022.09 - Current
- Directed strategic business growth initiatives across 5 departments (Mobile Growth, Household Growth, Partnerships, Marketing Communication), aligning short-term execution with long-term sustainability.
- Cultivated independent and high-performing business partners, driving revenue, market share, paying user expansion, and outlet productivity across multiple territories.
- Designed and executed competitive programs (bundling, FMC, loyalty initiatives) to retain existing customers and capture market share from competitors.
- Orchestrated marketing communication budgets and campaigns (ATL/BTL/TTL), ensuring ROI-driven activation and impactful integration with sales and partnership strategies.
- Forged collaborative ecosystems with government, enterprises, and local communities in mining, agro, tourism, fisheries, and household sectors to reinforce Telkomsel’s market leadership in Pamasuka.
Direktur Niaga
Koperasi Telkomsel
2021.04 - 2021.09
- Acted as a strategic business partner to Telkomsel, managing a telecommunication business portfolio worth IDR 8 trillion across 13 clusters.
- Oversaw operational and financial performance, ensuring sustainable growth and alignment with Telkomsel’s market objectives.
- Strengthened partner relations and optimized cluster productivity to drive revenue and market expansion.
Education
S1 Civil Engineering - Civil Engeering
Universitas Tanjungpura
Pontianak 2001.04 -
Skills
Operations management
Customer engagement strategies
Collaborative team management
Project management
Team development
Performance enhancement
Strategic business development
Leadership and team building
Certification
Certified Investment Cosultant
Timeline
Certified Investment Cosultant
2025-05
Associate Wealth Planner
2025-04
Certified Financial Planner
2024-05
Loop Certified Profesional Coach
2023-04
General Manager
Telkomsel
2022.09 - Current
Direktur Niaga
Koperasi Telkomsel
2021.04 - 2021.09
S1 Civil Engineering - Civil Engeering
Universitas Tanjungpura
2001.04 -