Muhammad Asrullah
General Manager
Kota Makassar
Summary
Dynamic General Manager with a proven track record at Telkomsel, driving strategic business growth and enhancing operational performance. Expert in customer engagement strategies and collaborative team management, I successfully led initiatives that expanded market share and revenue, while fostering high-performing partnerships across diverse sectors.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
General Manager
Telkomsel
09.2022 - Current
- Directed strategic business growth initiatives across 5 departments (Mobile Growth, Household Growth, Partnerships, Marketing Communication), aligning short-term execution with long-term sustainability.
- Cultivated independent and high-performing business partners, driving revenue, market share, paying user expansion, and outlet productivity across multiple territories.
- Designed and executed competitive programs (bundling, FMC, loyalty initiatives) to retain existing customers and capture market share from competitors.
- Orchestrated marketing communication budgets and campaigns (ATL/BTL/TTL), ensuring ROI-driven activation and impactful integration with sales and partnership strategies.
- Forged collaborative ecosystems with government, enterprises, and local communities in mining, agro, tourism, fisheries, and household sectors to reinforce Telkomsel’s market leadership in Pamasuka.
Direktur Niaga
Koperasi Telkomsel
04.2021 - 09.2021
- Acted as a strategic business partner to Telkomsel, managing a telecommunication business portfolio worth IDR 8 trillion across 13 clusters.
- Oversaw operational and financial performance, ensuring sustainable growth and alignment with Telkomsel’s market objectives.
- Strengthened partner relations and optimized cluster productivity to drive revenue and market expansion.
Education
S1 Civil Engineering - Civil Engeering
Universitas Tanjungpura
Pontianak 04.2001 -
Skills
Operations management
Certification
Certified Investment Cosultant
Timeline
Certified Investment Cosultant
05-2025
Associate Wealth Planner
04-2025
Certified Financial Planner
05-2024
Loop Certified Profesional Coach
04-2023
General Manager
Telkomsel
09.2022 - Current
Direktur Niaga
Koperasi Telkomsel
04.2021 - 09.2021
S1 Civil Engineering - Civil Engeering
Universitas Tanjungpura
04.2001 -
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