Muhammad Sidiq Nugraha
Jakarta
Summary
Dynamic marketing professional with a proven track record at Gojek, excelling in consumer engagement and campaign execution. Skilled in data-driven marketing and stakeholder collaboration, I successfully enhanced brand visibility and drove significant user acquisition through strategic partnerships and innovative campaigns. Adept at leveraging insights to optimize performance and achieve business goals.
Overview
8
8
years of professional experience
Work History
Consumer Engagement Associate
Gojek
Jakarta
07.2023 - Current
- Plan, organize, and execute campaigns tailored to district market conditions
- Initiate and standardize local campaigns to drive Consumer Orders (CO), Gross Transaction Value (GTV), and Gross Booking Volume (GBV) in Food and Transport sectors
- Responsible for key consumer KPIs including new user acquisition, Average Order Value (AOV) growth, and churn reactivation
- Establish partnerships with public transportation hubs and shopping centers for long-term collaborations
Consumer Engagement Executive
Gojek
Jakarta
05.2022 - 07.2023
- Led localized marketing initiatives, ensuring alignment with HQ strategies
- Enhanced brand presence through community-driven campaigns and engagement
- Strengthened stakeholder relationships to optimize brand visibility and user engagement
- Acquire strategic partnerships with POI such as malls and train stations
- Led a student segment campaign that drove awareness and partnership with student organizations in Bandung
BTL Marketing Supervisor
PT. Amerta Indah Otsuka
11.2019 - 05.2022
- Conceptualized and executed Below-The-Line (BTL) marketing campaigns to increase brand awareness and consumer trials
- Managed promotional activities and engagement events for targeted audiences
- Managed 360 campaigns (Digital, Atl, BTL) during the pandemic to strengthen
- Managed partnerships with Universities and Communities nationwide for the BTL Campaign
New Channel Development
PT. Amerta Indah Otsuka
11.2018 - 11.2019
- Expanded sales distribution by securing new outlet transactions in certain types of channels
- Developed and maintained strong relationships with key business partners
Sports Brand Communication Executive - Pocari Sweat
PT. Amerta Indah Otsuka
07.2018 - 11.2018
- Strengthened Pocari Sweat's credibility in sports marketing through strategic partnerships and sponsorships
Brand Communication Executive
PT. Amerta Indah Otsuka
11.2016 - 07.2018
- Executed BTL marketing activities by collaborating with Key Opinion Leaders (KOLs) in medical, sports, and academic fields
- Organized sponsorships and events to increase brand awareness
- Partnered with hospitals, universities, and high schools for localized brand campaigns
Education
Master's Degree - Digital Marketing Management
Universitas Telkom
02.2023
Bachelor's Degree - Industrial Engineering
Universitas Telkom
01.2016
Skills
- Public Relations & Stakeholder Engagement
- Business Planning & Strategy
- Marketing Budget Management
- Consumer Engagement & Campaign Execution
- Data-Driven Marketing & Performance Analysis
- Partnership & Collaboration Development
- Copywriting
- Meta Ads
Additional Information
Available for marketing and consumer engagement roles in dynamic, growth-focused organizations., Passionate about leveraging technology and data to drive impactful marketing strategies.
Languages
- Bahasa Indonesia, Native
- English, Fluent
- Spanish, Fluent
Timeline
Consumer Engagement Associate
Gojek
07.2023 - Current
Consumer Engagement Executive
Gojek
05.2022 - 07.2023
BTL Marketing Supervisor
PT. Amerta Indah Otsuka
11.2019 - 05.2022
New Channel Development
PT. Amerta Indah Otsuka
11.2018 - 11.2019
Sports Brand Communication Executive - Pocari Sweat
PT. Amerta Indah Otsuka
07.2018 - 11.2018
Brand Communication Executive
PT. Amerta Indah Otsuka
11.2016 - 07.2018
Master's Degree - Digital Marketing Management
Universitas Telkom
Bachelor's Degree - Industrial Engineering
Universitas Telkom
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