Muhammad Daffa Dhaifurrahman
Undergraduate Communication Studies Student At Universitas Gadjah Mada
Sleman,Yogyakarta
Summary
An open-minded and driven Communication Studies student at Universitas Gadjah Mada (UGM) with a strong focus on strategic marketing communication. Passionate about leveraging marketing, branding, and creative media to create meaningful and ethical impact, with a strong commitment to personal growth, entrepreneurship, and Sharia-based values. Demonstrated dedication to delivering value through innovation, collaboration, and purposeful communication.
Overview
2026
2026
years of professional experience
3
3
Languages
Work History
Marketing Mentor
Jama'ah Shalahuddin
11.2025 - 12.2025
- Served as a Marketing Mentor at Jama’ah Shalahuddin, delivering tailored learning materials based on participants’ needs
- Taught core marketing fundamentals, including market insight generation and analysis
- Guided participants in market segmentation, targeting, and positioning (STP)
- Assisted in developing effective key messages aligned with audience profiles
Creating Marketing Campaign as a Coursework
Universitas Gadjah Mada Communication Studies Department
10.2025 - 12.2025
- Developed an integrated marketing campaign based on a real client brief from Solusi Bangun Indonesia (SBI) for Dynamix Cement
- Conducted market and industry analysis to identify key insights and opportunities
- Defined campaign objectives and strategic direction aligned with business goals
- Led campaign planning and ensured team execution aligned with core objectives
Book Writer
Sharia Entrepreneurship Department of Jama'ah Shalahuddin
07.2025 - 08.2025
- Authored and initiated a digital book titled “Buku yang Anda Akan Bersyukur Telah Membacanya ketika Maba” as the first digital business project of Sharia Entrepreneurship
- Initiated the book concept and developed the full proposal
- Conducted market research to validate audience needs and positioning
- Led and conducted interview sessions with selected contributors and sources
- Wrote and compiled the complete book content
- Developed a digital purchase page to support distribution and sales
- Executed the marketing strategy for the digital product
Media Coordinator
Jama'ah Shalahuddin
11.2025 - 12.2025
- Served as Media Coordinator for Level 1 Leadership Training at Jama’ah Shalahuddin
- Coordinated event-related media content and production workflow
- Assigned team roles and responsibilities based on individual strengths and skill sets
- Developed a visual guideline to ensure consistent visual identity across all event materials
- Organized a structured Google Drive system for efficient asset management and archiving
- Produced the official after movie of the event
- Fostered strong team collaboration and cohesion to ensure effective execution
Media staff
Ramadhan Di Kampus (RDK) UGM
2024 - 2025
- Served as Media Staff (Videography & Documentation) for Ramadan di Kampus 1446 H
- Documented key moments involving VIP guests, organizing committee members, and attendees throughout the event
- Contributed as a videographer in the production of the event’s first mini series
- Acted as Documentation Coordinator for the Grand Opening Ramadan di Kampus 1446 H, overseeing and coordinating all documentation staff during the event
- Conducted model photo shoots for theatrical performances at the RDK Festival
Education
Bachelor of Arts - Communication Studies
Universitas Gadjah Mada
Yogyakarta, Indonesia 04.2001 -
Skills
Market analysis
Timeline
Marketing Mentor
Jama'ah Shalahuddin
11.2025 - 12.2025
Media Coordinator
Jama'ah Shalahuddin
11.2025 - 12.2025
Creating Marketing Campaign as a Coursework
Universitas Gadjah Mada Communication Studies Department
10.2025 - 12.2025
Book Writer
Sharia Entrepreneurship Department of Jama'ah Shalahuddin
07.2025 - 08.2025
Bachelor of Arts - Communication Studies
Universitas Gadjah Mada
04.2001 -
Media staff
Ramadhan Di Kampus (RDK) UGM
2024 - 2025