Muhammad Daffa Dhaifurrahman
Undergraduate Communication Studies Student At Universitas Gadjah Mada
Sleman,Yogyakarta
Summary
An open-minded and driven Communication Studies student at Universitas Gadjah Mada (UGM) with a strong focus on strategic marketing communication. Passionate about leveraging marketing, branding, and creative media to create meaningful and ethical impact, with a strong commitment to personal growth, entrepreneurship, and Sharia-based values. Demonstrated dedication to delivering value through innovation, collaboration, and purposeful communication.
Overview
2026
2026
years of professional experience
3
3
Languages
Work History
Marketing Mentor
Jama'ah Shalahuddin
11.2025 - 12.2025
- Served as a Marketing Mentor at Jama’ah Shalahuddin, delivering tailored learning materials based on participants’ needs
- Taught core marketing fundamentals, including market insight generation and analysis
- Guided participants in market segmentation, targeting, and positioning (STP)
- Assisted in developing effective key messages aligned with audience profiles
Creating Marketing Campaign as a Coursework
Universitas Gadjah Mada Communication Studies Department
10.2025 - 12.2025
- Developed an integrated marketing campaign based on a real client brief from Solusi Bangun Indonesia (SBI) for Dynamix Cement
- Conducted market and industry analysis to identify key insights and opportunities
- Defined campaign objectives and strategic direction aligned with business goals
- Led campaign planning and ensured team execution aligned with core objectives
Book Writer
Sharia Entrepreneurship Department of Jama'ah Shalahuddin
07.2025 - 08.2025
- Authored and initiated a digital book titled “Buku yang Anda Akan Bersyukur Telah Membacanya ketika Maba” as the first digital business project of Sharia Entrepreneurship
- Initiated the book concept and developed the full proposal
- Conducted market research to validate audience needs and positioning
- Led and conducted interview sessions with selected contributors and sources
- Wrote and compiled the complete book content
- Developed a digital purchase page to support distribution and sales
- Executed the marketing strategy for the digital product
Media Coordinator
Jama'ah Shalahuddin
11.2025 - 12.2025
- Served as Media Coordinator for Level 1 Leadership Training at Jama’ah Shalahuddin
- Coordinated event-related media content and production workflow
- Assigned team roles and responsibilities based on individual strengths and skill sets
- Developed a visual guideline to ensure consistent visual identity across all event materials
- Organized a structured Google Drive system for efficient asset management and archiving
- Produced the official after movie of the event
- Fostered strong team collaboration and cohesion to ensure effective execution
Media staff
Ramadhan Di Kampus (RDK) UGM
2024 - 2025
- Served as Media Staff (Videography & Documentation) for Ramadan di Kampus 1446 H
- Documented key moments involving VIP guests, organizing committee members, and attendees throughout the event
- Contributed as a videographer in the production of the event’s first mini series
- Acted as Documentation Coordinator for the Grand Opening Ramadan di Kampus 1446 H, overseeing and coordinating all documentation staff during the event
- Conducted model photo shoots for theatrical performances at the RDK Festival
Education
Bachelor of Arts - Communication Studies
Universitas Gadjah Mada
Yogyakarta, Indonesia 04.2001 -
Skills
Market analysis
Goals and objectives project development
Marketing activation development
Social media marketing
Marketing campaign management
Business development
Brand management
Media planning
Creative media
Timeline
Marketing Mentor
Jama'ah Shalahuddin
11.2025 - 12.2025
Media Coordinator
Jama'ah Shalahuddin
11.2025 - 12.2025
Creating Marketing Campaign as a Coursework
Universitas Gadjah Mada Communication Studies Department
10.2025 - 12.2025
Book Writer
Sharia Entrepreneurship Department of Jama'ah Shalahuddin
07.2025 - 08.2025
Bachelor of Arts - Communication Studies
Universitas Gadjah Mada
04.2001 -
Media staff
Ramadhan Di Kampus (RDK) UGM
2024 - 2025