Muhammad Zaki Syawie
Marketing Performance Manager
Jakarta Timur
Summary
Results-oriented Marketing Performance Manager with 3+ years of experience driving growth and optimizing performance across various digital marketing channels (SEO, PPC, Social Media Ads) for B2B and B2C clients. Proven ability to develop and execute data-driven strategies, manage budgets effectively, and translate insights into actionable recommendations. Skilled in project management, team leadership, and reporting, with a strong analytical background.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
2
2
Languages
Work History
Performance Manager
The Digital Cellar
2 2024 - Current
- Led development and implementation of comprehensive performance strategies for E-Commerce Ads, Search Ads, Display Ads, Social Media Ads, and SEO across diverse client industries, pitching strategies directly to clients and securing their buy-in
- Oversaw execution of paid media, e-commerce optimization, and SEO initiatives, ensuring robust tracking implementation through collaboration with developers (e.g., Google Analytics, CPAS, Meta Pixel)
- Delivered exceptional results, reducing a client's cost to acquire customers by up to 90% within 4 months
- Managed end-to-end project implementation of marketing technologies (Emplifi, Looker Studio, SEMrush, etc.)
- Responsible for performance marketing testing, analyzed results to extract actionable insights, and presented these insights to CEO and clients
- Supported social media team with in-depth content analysis, leading to an 8x increase in Instagram engagement rates within 3 months
- Managed team of 3 direct reports.
Marketing and Digital Insights Analyst
The Digital Cellar
11.2021 - 01.2024
- Monitor and evaluate digital marketing & website performances for more than ten clients simultaneously, each with budget ranging from $3,000 to $70,000 per Month
- Developed and managed an average of 10 Meta paid advertising campaigns monthly
- Create live dashboards & reports (in Google data Studio) for the performances of Facebook Page, Instagram Profile, Meta Ads, Google Ads, Google DV360, YouTube Ads, Programmatic, TikTok Ads, LinkedIn Ads, Google Search Console, and Google Analytics
- Assist developer team in monitoring data integrity
- Constantly researching digital marketing trends from multiple sources including but not limited to TikTok for Business, Facebook IQ, and Rival IQ.
Data Analyst Intern
Campaign.com
08.2021 - 10.2021
- Create dashboard to monitor product performance
- Propose research questions to UX researcher based on trends in data
- Analyze net promoter score survey results
- Completed data cleaning and data validation of existing spreadsheets to promote robust data management platform, resulting in accurate data analysis
- Job Achievement: Spotted a trend in our user behavior data that potentially lead to a 29% increase in the company’s profit.
Analyst I Co-Owner
Chiclin, F&B Franchise at Dewi Sartika
01.2021 - 09.2021
- Utilized MySQL and Google Sheets to design company’s sales and financial database
- Job achievement: Using insights from data to help reduce business expenses by 23% through cost-efficient inventory management.
Part-Time Business Executive
PT. Allianz Life Indonesia
03.2020 - 04.2021
- Interview potential clients to better understand their needs
- Expand business by continuously looking for new clients
- Job achievement: successfully connecting a 332-million-rupiah business deal between Allianz and an international company consisting of 212 employees.
Project Manager
Storytel Indonesia
03.2020 - 12.2020
- Take full responsibility for the quality of the audiobooks produced
- Controlling projects from end-to-end such as reaching out to talents, negotiating deals, setting a timeline, supervise productions, and approving final products
- Job achievement: Led production of 12 audiobooks during 2020.
Education
Bachelor of Psychology - Psychology
Universitas Padjadjaran
Bandung 01.2015 - 04.2020
Skills and Tools
Google Looker Studio, Meta Ads, TikTok Ads, Google Analytics, Google Spreadsheets, Google Search Console, Emplifi, Supermetrics, Power my Analytics, Google Ads, E-Commerce Ads, Google Big Query, MySQL, Google Tag Manager, Tableau
Certification
Marketing Analytics and Measurement, Google, 07/2022
Timeline
Marketing and Digital Insights Analyst
The Digital Cellar
11.2021 - 01.2024
Data Analyst Intern
Campaign.com
08.2021 - 10.2021
Analyst I Co-Owner
Chiclin, F&B Franchise at Dewi Sartika
01.2021 - 09.2021
Part-Time Business Executive
PT. Allianz Life Indonesia
03.2020 - 04.2021
Project Manager
Storytel Indonesia
03.2020 - 12.2020
Bachelor of Psychology - Psychology
Universitas Padjadjaran
01.2015 - 04.2020
Performance Manager
The Digital Cellar
2 2024 - Current
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