Deasy Natalia Mulaniari
Digital Manager
Tangerang,BT
Summary
Adept at driving digital transformation, I leveraged SEO proficiency and project management abilities at Ydigital Asia to significantly enhance digital engagement. By utilizing strategic approach to content and keen analytical skills led to notable increases in website traffic and engagement, it showcased ability to deliver results and foster team growth.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Digital Manager
Sabiru
10.2023 - Current
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Created engaging content optimized for specific platforms and intended audience.
- Increased website traffic by implementing effective SEO and content marketing strategies.
- Conducted regular audits of web properties to identify potential issues affecting usability or search engine rankings, recommending corrective actions as needed.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Managed multiple client project.
Digital Manager
Bluwave
02.2017 - 09.2023
- Increased website traffic by implementing effective SEO and content marketing strategies.
- Delivered robust reporting on digital marketing metrics, identifying areas for improvement and future growth opportunities.
- Managed, coached, and developed direct reports.
- Established strong relationships with external partners, negotiating contracts that maximized ROI on advertising spend.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Recruit & train team of digital marketers.
- Develop proposal & budget for clients.
- Managed up to 5 clients simultaneously.
- Increase revenue by 20% annually.
Digital Head
Ydigital Asia
08.2014 - 01.2017
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Created engaging content optimized for specific platforms and intended audience.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Managed relationships with external partners, securing valuable resources and expertise for digital projects.
- Managed, coached, and developed direct reports.
- Increased digital engagement by implementing innovative social media campaigns and content strategies.
- Built high-performing teams by recruiting top talent and providing ongoing training opportunities for professional growth.
- Launched influencer partnership program that amplified brand visibility while cultivating authentic connections with target audiences.
- Collaborated with cross-functional teams to ensure seamless integration of digital initiatives across all departments.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Build digital team to 10 people.
- Managed 3 different divisions: content, design, website developer.
SEO Specialist
IProspect
04.2014 - 08.2014
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Educated internal stakeholders on the importance of SEO best practices, fostering a collaborative environment conducive to long-term digital marketing success.
- Collaborated with web developers to ensure SEO best practices were consistently applied across all site elements.
- Influenced positive user experience through site speed optimizations, reducing bounce rates and improving overall engagement metrics.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Digital Marketing
Mainspring Technology
01.2012 - 04.2014
- Utilized digital marketing tools to enhance online presence, driving traffic to e-commerce platforms and boosting online sales conversions.
- Explained digital marketing concepts to help clients find success.
- Stayed up-to-date on industry trends and new tools, making recommendations for continued improvement in digital marketing strategies.
- Enhanced customer engagement by developing and implementing targeted digital marketing campaigns.
- Evaluated emerging technologies in digital marketing space for potential adoption into existing workflows.
- Analyzed website analytics data to identify areas of improvement and recommend necessary adjustments to digital marketing strategies.
- Optimized digital marketing efforts through SEO and content development, leading to increased web traffic and conversions.
- Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
- Researched industry trends to ensure the implementation of current techniques in digital marketing efforts.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Achieved targeted daily organic traffic in less than 1 year.
Marketing
Asiasoft
10.2011 - 12.2011
- Managed budget allocation, ensuring optimal use of resources for maximum ROI on marketing investments.
- Developed compelling marketing collateral that effectively communicated product value propositions and key differentiators.
- Introduced innovative promotional strategies to enhance customer acquisition and retention rates.
- Supported new product launches with comprehensive go-to-market strategies that drove rapid adoption rates.
- Negotiated advantageous deals with vendors, securing cost-effective solutions while maintaining high quality standards for deliverables.
- Developed questionnaires and facilitated focus group discussions.
Game Master
LYTO
09.2010 - 11.2011
- Developed creative solutions for unique player requests, fostering a positive gaming environment.
- Planned and set up games with specific subject matter and stories.
- Supported cross-department collaboration by liaising between design, programming, marketing, and support teams regarding game-related matters.
- Communicated clearly and on-time to share clues and direct game actions.
- Analyzed player feedback to identify areas for improvement in overall gaming experience.
- Assisted developers in identifying bugs or glitches through comprehensive testing of new content before release.
- Managed events to increase player participation and retention rates within the gaming community.
- Responded to customer inquiries and provided technical assistance over phone and in person.
- Tested new software and hardware prior to deployment.
Education
Bachelors Degree - Psychology
Universitas Mercu Buana
Jakarta 09.2019 - 08.2023
Skills
Keyword analysis
Email marketing campaigns
Copywriting and editing
SEO proficiency
Google Analytics understanding
Project management abilities
Calculating ROI
Strategize SEO plans
Content Management Systems
Time management abilities
Certification
SEOInPractice
Timeline
Digital Manager
Sabiru
10.2023 - Current
Google Analytics
09-2023
Bachelors Degree - Psychology
Universitas Mercu Buana
09.2019 - 08.2023
Digital Manager
Bluwave
02.2017 - 09.2023
Action Coach Leadership
01-2017
Hubspot Inbound Marketing
05-2016
Digital Head
Ydigital Asia
08.2014 - 01.2017
SEOInPractice
05-2014
Brightedge Certified Professionals
05-2014
SEO Specialist
IProspect
04.2014 - 08.2014
Digital Marketing
Mainspring Technology
01.2012 - 04.2014
Marketing
Asiasoft
10.2011 - 12.2011
Game Master
LYTO
09.2010 - 11.2011
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