Capcut
Mutia Khairunnisa
Digital Communication & Content Strategy Specialist
Medan
Summary
Experienced in digital communication and adept at managing multiple brands across various industries. Proven track record of facilitating business expansion into the Southeast Asia market through strategic digital marketing initiatives. Consistently generating a minimum of 20 high-value meetings per month with a multi-channel outreach approach. Skilled in creating content scripts, crafting effective reachout messaging sequences, and executing high-value driven follow-up strategies to drive business growth.
Overview
5
5
years of professional experience
Work History
Digital Communications & Content Specialist
Xpandeast
11.2024 - Current
- Successfully supported 6 brands across various industries in expanding to Southeast Asia.
- Conducted in-depth research on market trends, competitor strategies, and content performance.
- Developed and executed content strategies including scriptwriting, video production, and editing.
- Managed multi-channel outreach campaigns to secure meetings with qualified decision-makers.
- Delivered consistent results in lead generation and stakeholder engagement.
Spokesperson Representative
Xpandeast
11.2023 - 11.2024
- Official spokesperson for PT. Bernas Buana Nusantara and Phi Wallet Indonesia (YouTube).
- Conduct regular content and market research to inform video messaging.
- Write at least 4 original scripts per week, tailored for audience engagement.
- Appear on camera and produce 2 high-quality videos weekly.
- Combine creative direction and on-screen presence to strengthen brand communication.
Marketing
Transafe Indonesia
07.2023 - 07.2024
- Client Acquisition Success: Secured 7+ clients within 2 months of operational restrictions, contributing over IDR 50 million in revenue by emphasizing exceptional service and strong client relationships.
- Strategic Networking: Initiated and managed sales calls, successfully connecting with 50+ companies/month for potential collaboration.
- Expatriate Client Handling: Demonstrated proven ability to serve foreign and expatriate clients, ensuring high satisfaction and long-term loyalty.
Event Crew Member
FOCUS Event Planner
12.2019 - 08.2022
- Event Execution: Successfully handled 20+ corporate and VIP events, ensuring every detail—from setup to guest experience—ran smoothly.
- Guest Excellence: Managed 50+ VIP and VVIP guests, consistently exceeding expectations and delivering premium-level service.
- Team Collaboration: Worked closely with 30+ team members per event, coordinating logistics and communication for seamless operations.
- Deadline Management: Thrived under pressure, consistently meeting tight deadlines and adapting quickly to last-minute client changes.
Radio Announcer
Radio Republik Indonesia Pro2 Medan
01.2021 - 12.2021
- As a Radio Announcer, I hosted live shows, conducted influential interviews, and shared captivating stories.
- In addition, I contributed as a Social Media Content Creator, Video Editor, and Voice Editor, enhancing our digital presence and audio-video quality, creating a dynamic and engaging experience.
Education
Bachelor - Civil Engineering
Institut Teknologi Medan
Medan 01.2015 - 01.2020
Skills
Project management
Digital marketing campaigns
Content strategy development
Technical writing expertise
Public relations tactics
Keyword research analysis
Event Management
Accomplishments
- 2 Period Quarter Top Performer at XpandEast (October 2024 - April 2025)
- 2017-2018, delegates of IMT-GT 19th & 20th (Indonesia & Malaysia)
- 2020, delegates of IMT-GT 21st (Thailand) , achieved a Gold Medal Mix Group Presentation
Software
Canva
Adobe photoshop
Adobe premiere pro
Adobe illustrator
G-suites
Timeline
Digital Communications & Content Specialist
Xpandeast
11.2024 - Current
Spokesperson Representative
Xpandeast
11.2023 - 11.2024
Marketing
Transafe Indonesia
07.2023 - 07.2024
Radio Announcer
Radio Republik Indonesia Pro2 Medan
01.2021 - 12.2021
Event Crew Member
FOCUS Event Planner
12.2019 - 08.2022
Bachelor - Civil Engineering
Institut Teknologi Medan
01.2015 - 01.2020