Mutiara R
Experi
Jakarta,Indonesia
Summary
Experienced professional with a diverse background in marketing, business operations, and administration across retail, music marketing, and furniture industries in Jakarta, Indonesia. Demonstrated success in implementing comprehensive marketing campaigns, including influencer collaborations and social media trend analysis, while managing all aspects of business operations. Proficient in financial reporting, bookkeeping, inventory management, and cultivating client-vendor relationships to enhance workflows and ensure operational efficiency. Currently pursuing a degree in Science of Communication from Universitas Terbuka with a GPA of 3.45. Skilled problem solver adept at utilizing digital tools for campaign strategy development and driving e-commerce growth. Seeking opportunities to apply expertise in marketing strategies or operational leadership in dynamic and growth-focused environments.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
Marketing Campaign Coordinator
Star Music
Jakarta, Indonesia
01.2023 - 01.2024
- Oversaw the full life cycle of music marketing campaigns, from initial client briefings to final performance reporting.
- Developed customized campaign strategies based on client objectives, market positioning, and trending topics across social media platforms.
- Conducted in-depth analysis of digital trends on TikTok, X (formerly Twitter), and Instagram to maximize campaign impact and engagement.
- Identified, recruited, and managed collaborations with social media influencers to execute campaign initiatives effectively.
- Coordinated influencer activities, ensuring timely content delivery while aligning with client guidelines and objectives.
- Controlled campaign budgets, managed payments for influencers, maintained transparent financial records, and provided comprehensive reports summarizing outcomes and actionable insights.
Business Owner / Marketing & Finance Manager
Baby & Tutu
Jakarta, Indonesia
01.2014 - 01.2022
- Establishment and independent management of a baby clothing and essentials retail store, operating across offline and online platforms.
- Oversight of end-to-end business operations, including product sourcing, inventory management, and financial record-keeping.
- Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
- Administration of customer service functions, including in-store direct sales support and resolution of online inquiries and orders.
- Maintenance of detailed product listings on multiple e-commerce platforms to optimize visibility, expand market reach, and drive revenue growth.
- Managed financial operations to ensure fiscal responsibility, including budgeting, forecasting, and financial reporting.
Staff Administration
CV Sinar Mas Cemerlang
Jakarta, Indonesia
01.2012 - 01.2014
- Prepared and managed delivery orders while overseeing the verification of incoming and outgoing goods within a furniture and wood industry environment.
- Conducted purchase order verification, tracked stock levels, and updated warehouse inventory records to ensure accuracy and availability.
- Coordinated with clients to manage incoming orders, ensuring timely documentation and communication for efficient processing.
- Performed accurate data entry tasks related to shipping, receiving, and inventory operations.
- Supported clear and efficient communication with suppliers to maintain smooth operational workflows.
- Monitored inventory management processes, emphasizing precision in stock tracking and warehouse record updates.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Quality Assurance Administration
Golden Garment Internasional
Jakarta, Indonesia
01.2012 - 01.2014
- Performed daily, weekly, and monthly data entry for production outputs and export records of garment products, ensuring accuracy and timeliness.
- Organized and maintained documentation required for quality inspections, facilitating data accuracy and easy accessibility.
- Maintained updated reports and databases to monitor quality metrics and ensure adherence to tracking requirements.
- Prepared inspection forms, export summaries, and other administrative materials supporting the QA department's operations.
- Supported overall quality assurance workflows by streamlining documentation processes and ensuring readiness for audits or reviews.
- Maintained accurate records of inspected boots, ensuring proper documentation for quality assurance purposes.
- Reviewed technical reports generated by other departments within the organization as part of an ongoing effort to promote information-sharing among key stakeholders involved in the quality assurance process.
- Championed the adoption of industry best practices for Quality Assurance, elevating overall performance levels across the organization.
- Conducted quality assurance reviews of recorded calls, identifying areas of improvement for individual performance and overall center operations.
- Partnered with quality assurance professionals to develop robust testing protocols that minimized defects and guaranteed customer satisfaction.
Education
Science of Communication -
Universitas Terbuka
Jakarta 01.2023 - Current
Skills
- Administrative operations management
- Document controller
- Effective client and vendor engagement
- Collaborative teamwork skills
- Strategic operations oversight
- Effective sales strategies
- Inventory control
- Supplier performance oversight
- Marketing and brand strategy development
- Social media analytics
- Team coordination
- Strategic event planning
- Operations management
- Problem-solving expertise
Interests
Exploring new experiences and skills
Traveling and cultural exploration
Timeline
Marketing Campaign Coordinator
Star Music
01.2023 - 01.2024
Science of Communication -
Universitas Terbuka
01.2023 - Current
Business Owner / Marketing & Finance Manager
Baby & Tutu
01.2014 - 01.2022
Staff Administration
CV Sinar Mas Cemerlang
01.2012 - 01.2014
Quality Assurance Administration
Golden Garment Internasional
01.2012 - 01.2014
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