Muhammad Zulkifli

Responsibilities

• Strategic Market Leadership – Develop and execute PR and communications strategies tailored to the Indonesian market, ensuring alignment with regional and global objectives.
• Client and Business Development – Build and maintain strong relationships with existing clients while identifying and securing new business opportunities in Indonesia.
• Media and Stakeholder Engagement – Cultivate relationships with key media, industry influencers, and stakeholders to enhance brand visibility and thought leadership.
• Team and Operations Management – Lead and mentor the local team, oversee daily operations, and ensure seamless coordination with regional teams.

Achievement:

• Successfully achieved a 30% growth target in 2024 compared to 2023
• Client Retention Rate 80%
• Successfully secured 3% more media attendance than the client's KPI for the media briefings events
• 100% KPI achieved for all clients media coverages
• 100% KPI achieved for all clients media attendances

Responsibilities:

• Leading SEA Media Outreach Team (Indonesia, Singapore, Malaysia, Philippines, Vietnam, Thailand)
• Training SEA Team to do research and media mapping for story pitching

Achievements:

• Boosted media coverage by 250% in Indonesia for a US-based tech client within three months
• Securing a high-profile interview for India-based logistic tech company with Business World Philippines.
• Secured exclusive interviews with The Manila Times for a leading workflow software provider
• Secured a live interview on CNBC Indonesia TV for a US-based AI tech client
• Secured a feature in MartechAsia Singapore for a global advertising production consultancy.
• Secured an interview with Sanook Thailand for a global SaaS (Software as a Service) company.
• Secured an interview with CIO World Asia Malaysia for an enterprise IT management software provider.

Responsibilities:

• Creating brand visibility in Indonesian market
• Building and strengthening CEO's personal brand
• Educating Indonesian market about Singapore's tourism
• Doing PR activities (press release, exclusive interview, KOL engagement, community engagement and social influencer engagement)

Achievements:

• Secured a 90% increase in media coverage within 3 months, with placements in tier-1 publications such as Investor Daily, Kompas, Okezone etc
• Delivered a 5x return on investment (ROI) for PR campaigns, generating significant earned media value.

Responsibilities:

• Strategy and creative proposal development
• Providing strategic counsel to clients
• Partnership with business association and business publications
• Handling regional clients and projects with Singapore office team
• Speaking at PR forum represent to PRecious Communicatons

Achievements:

• Placed the CEO in 7+ media thought leadership article, positioning the company as an industry leader.
• Established partnerships with the public relations association and the mid-sized business association
• Achieved 50% sales target

Responsibilities:

• Managing 2 Account Manager and 9 CR Executives team
• Business growth strategy planning & execution
• Marketing communication strategy planning
• Servicing +20 clients from banking, FMCG, insurance industries

Achievements:

• Led strategic account management initiatives that contributed to a 25% revenue increase from existing clients.
• Secured automotive new high-value clients, expanding Isentia's presence in the Indonesian market.
• Invited as a speaker at +10 industry events, directly engaging with potential clients and positioning Isentia as a market leader in media intelligence

Responsibilities:

• Handling clients from various industries (property, IT, hospitality, etc)
• Third Party Engagement
• Key Opinion Leader engagement
• PR Workshop & Training

Achievements:

• Managed a reputation crisis and successfully reduced negative media coverage from 90% to 40% within three months
• Achieved a 40% conversion rate from prospect proposals to clients.

Responsibilities:

• Coordinating and controlling Public Relations and Marketing Communication jobs area
• Planning, designing and executing programs to deliver good company image with effective marketing communication strategy both ATL and BTL
• Writing press release and advertorial Media Gathering arrangement
• Managing editor team for quarterly company's magazine Soewarna Digest

Achievements:

• Successfully established partnerships with government and private institutions within Soekarno-Hatta Airport.
• Consistently achieved 100% of KPIs for interviews, media briefings, and press releases.

Responsibilities:

• Writing press release and advertorial
• Conducting press conferences
• Maintaining media and government relation to reach good company image
• Building external relation to create company events

Achievements:

• Successfully increased media coverage for Summarecon's property developments, securing placements in top-tier national publications
• Assisted in organizing and executing corporate events, grand openings, and press conferences, ensuring smooth media engagement
• Built and maintained relationships with key journalists and media outlets, improving Summarecon’s brand visibility
• Provided support in managing public perception and media inquiries during sensitive situations, ensuring a positive corporate image