Hi, I’m
NABIL TAUFIK
Senior Marketing Manager
Jakarta
Summary
Experienced senior marketing leader with expertise in marketing, digital strategy, promotions, media, and communications. Demonstrated success implementing high-impact brand strategies, leading cross-functional teams, and fostering business growth. Seeking a challenging and diverse role to leverage leadership abilities and strategic marketing skills.
Overview
26
years of professional experience
3
years of post-secondary education
2
Certifications
2
Languages
Work History
Treasure Hit
Head of Marketing Strategy & Brand Development
04.2024 - Current
Job overview
- Developed and executed brand strategies for music artists (AdaBand, SamsonsBand, Sandhy Sondoro, RewindBand, Jeja) and non-music talents (Naomi Zaskia, Lisa Maee, Angga Asyaf, Arianna Abigail, Pangeran Lantang)
- Provided strategic marketing counsel to ensure consistent brand image and positioning
- Led promotional campaigns and media engagement strategies for brand visibility
Wonderland Records
Marketing Strategy Consultant
10.2023 - 03.2024
Job overview
- Advised on marketing strategies for talents such as Mikha Angelo, Jubilee Marisa, Noui, Pepita, and LivingRoom
- Provided creative direction and campaign optimization recommendations
- Assisted in digital growth and audience engagement strategies
Universal Music Indonesia
Head of International Marketing
01.2022 - 05.2023
Job overview
- Led a team of seven, comprising two managers, one deputy manager, and two assistant managers, driving strategic marketing initiatives
- Developed and executed creative marketing campaigns based on comprehensive market trend analysis and data insights
- Successfully amplified global and regional hits via TikTok and social media, including Troye Sivan’s 'Angel Baby', Abe Parker’s 'Butterfly', Utada Hikaru’s 'First Love', Kiana Ledé’s 'Wicked Games', and Stephen Sanchez’s 'Until I Found You'
- Strengthened the presence of international artists in Indonesia, supporting campaigns for Taylor Swift, Ariana Grande, The Weeknd, New Hope Club, Jeremy Zucker, Oh Wonder, DJ Snake, Lauv, and LANY
- Led the successful breakthrough of Stacey Ryan into the Indonesian market, resulting in her return to perform at Java Jazz Festival 2023 due to overwhelming audience demand
- Coordinated and supervised the production of 'The End Of Endless', a regional short film inspired by New Hope Club’s 'Call Me A Quitter', selected by Hollywood Records/Disney Music Group as one of three regional short films alongside the Philippines and Thailand
Star Media Nusantara – MNC Media
Head of Brand Development & MarComm
01.2019 - 12.2021
Job overview
- Managed marketing strategies for over 300 artists from top talent shows (Indonesian Idol, The Voice, KDI, Rising Star Indonesia, Miss Indonesia)
- Led artist brand development, public relations, and campaign execution across multiple platforms
- Spearheaded talent monetization strategies and media partnerships
Sony Music Indonesia
Head of Local & International Frontline Marketing
04.2007 - 05.2018
Job overview
- Coordinated all label departments, including Marketing, Digital, Publicity, Video Production, and Radio & TV Promotion
- Led the conceptual development and execution of single and album releases, ensuring quality and alignment with overall marketing and promotion objectives
- Spearheaded marketing campaigns for prominent emerging artists, including Isyana Sarasvati, GAC (Gamaliel Audrey Cantika), TheOvertunes, and Judika, contributing to their market growth
- Established a three-year strategic partnership with Starvision, securing opportunities to provide original soundtracks for films, including a 50,000 CD order for the Cek Toko Sebelah soundtrack album
- Led the execution of the marketing strategy for the successful collaboration between Isyana Sarasvati and Raisa, maximizing reach and impact
- Secured performance opportunities for Sony Music Indonesia’s emerging artists at We The Fest, providing exposure alongside global headliners
- Developed and implemented 13 quarterly marketing promotion events, 'LDR (Lihat, Dengar, Rasakan),' fostering strong media partnerships and driving audience engagement
MTV Indonesia
Show Producer
01.2005 - 01.2007
Job overview
- Planned and coordinated music shows, talent search events, and production processes
- Developed show concepts for MTV Getar Cinta, MTV Ampuh, MTV Special Show, and MTV Nongkrong Bareng
Paramuda, 99ers & Hardrock Bandung
Producer & Script Writer
01.1999 - 01.2003
Job overview
- Created and executed radio programs, music curation, and talk shows
- Developed audience engagement strategies and managed content production
Education
Universitas Katolik ParahyanganBandung, Indonesia
Bachelor from International Relations
04.2001 - 01.2004
Skills
Marketing Strategy & Brand Development
Digital Marketing
Media Relations & Communications
Talent Management & Promotions
Leadership & Team Management
Strategic Public Relations
Critical Thinking & Problem-Solving
Media Engagement
Certification
Fullstack Digital Marketing, MySkill Intensive Bootcamp, 01/01/24
REFERENCES
Available Upon Request