PUTRI NABILA
Merchant Operations
Jakarta
Summary
A data-driven professional with extensive multi-role experiences in e-commerce operations and FMCG, strategic problem solving skill and ability to handle multiple project simultaneously. Ready to help team achieve organizational objectives.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
GoMart Merchant Operations & Reconciliation
PT GOTO Gojek Tokopedia Tbk
Jakarta
01.2021 - Current
- Strategize and manage end-to-end operations and GoMart merchant's journey. Managed to drove BCR stable >88% and OTCR 93% in Q4 2022 for more than 5000 outlets nationwide.
- Analyzed and reported key performance metrics to V-level and senior managements.
- Implemented process improvement to shape efficient operation, optimize procedure for higher accuracy and created automation for easier performance monitoring and problem detection.
- Streamlined and increased onboarding and reconciliation process efficiency by 60%, improved data accuracy and increased automation by 90%.
- Introduced a new comprehensive merchant scoring system on outlet level to ensure store reliability and liaise closely with merchant's ops team to drive improvement. Successfully reduced the number of poor performing stores (
- Initiated and successfully implemented product development to reduce failed integration to 0%, discrepancy by 99% and eliminated fraud-prone system loopholes.
Collection
PT HM Sampoerna Tbk
Mojokerto
07.2020 - 01.2021
- Managed both retail and wholesaler (>60) credit accounts and credit performance. Prevented impending loss and increased profitability by monitoring debt & payment history and discrepancies history.
- Overview all remote collection process, timely report and analysis, and coordinated with sales, wholesale and warehouse team to ensure timely and correct settlement.
- Developed 2 system initiatives to create work automation, reduce working time by 55% and human-error to 0%
- Investigated sales process and payment collection process to identify the root-cause of salesman discrepancies. Developed automation to find discrepancies faster by 40%.
Supervisor Customer Engagement
PT HM Sampoerna
Jember
12.2019 - 06.2020
- Managed the customer engagement of 3 brands through Hang Out Places (HOP) channel in Greater Jember Area. Exceeded sales quotas and increased brand awareness and brand engagement through strategic partnership and brand activation activities in strategic hyperlocal hits HOP.
- Organized promotional events and interacted with brand-related communities to achieved brand loyalty and brand engagement.
- Managed multi-brand Direct Selling Team (DST) in greated Jember area (Jember, Bondowoso, Situbondo). Exceeded sales quotas and acknowledged as no 1 on trial quota and Key Brand Message deliverance among East Java region (6 areas).
- Forecast and manage marketing program budget, cascade down and translate HQ direction to actionable initiatives.
General Manager (COO)
Terrablock Yogya
Yogyakarta
12.2019 - 12.2020
- Managed the whole business operations, managed budget and evaluated performance and make data-driven strategic decision to deliver terrazzo as project requirement and schedule.
- Implemented shifts method to reduced operational cost by 15% and productivity by 25%.
- Improved operational process and implemented raw material management to ensure high quality control and operational control.
- Assisted Director (CEO) to identify market and competitor activities.
- Formulated the manufacturing process of the new unique product to increase competitive advantages.
Secretary
PT HM Sampoerna Tbk
Surabaya
02.2018 - 12.2019
- Assisted 5 H-level management in Surabaya and all visiting D-level management. Managed their scheduling, accounts, travel arrangements and produce business-relevant documents.
- Interacted with B-level and other H-level to communicate instructions or orders, direct activities and facilitate cross-department collaboration.
- An event specialist for H-level and D-level internal events and VVIP (top-tier wholesalers engagement activity, national events, etc). Successfully orchestrated high-caliber and complex events such as PRN 2018 which attended by >3000 SRC nationwide, national Royal Crown & Premier WS Grand Event 2018-2019, and several regional WS Event during 2018-2019.
- Surpassed my role and acted as payment specialist who managed national payment gateway for SRC Partnership programs. Implemented and involved in the improvement of offline national payment procedure. Build extensive networking with area finance team nationwide. Successfully executed 4 programs in 5 different regions, involving 10,000 Sampoerna Retail Community (SRC) outlets.
Executive Assistant & HR Specialist
PT Pembangkitan Jawa-Bali UPHT
Gresik
07.2016 - 12.2017
- Executive assistant to General Manager Unit Pemeliharaan Wilayah Timur (UPHT). Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements.
- Developed and facilitated English training for all UPHT employees. Implemented English Walk Around Class as a proactive method to teach ESL to field & operations employees.
- Assisted GM to develop Internal Qualification Calibration & Evaluation to improve business advantages.
Project Manager Team Leader
PT DATA Redica Hutama
Surabaya
04.2015 - 06.2016
- Team leader for 2 and assisted for 1 English for Professional programs in Greater Surabaya areas (Surabaya, Gresik, Tuban). Led a team of 8-10 coaches.
- Developed program timeline and syllabus. Executed end-to-end program from pitching, negotiation, execution, reporting until payment by clients. Acquired 2 clients and obtained 5 times contract renewals.
Education
Bachelor's Degree - International Relations
Airlangga University
Surabaya, Indonesia 10.2011 - 01.2016
Skills
Data Analysis and Visualization
Project Management
SQL
Strategic Planning
Fraud Analysis
Google Data StudioComplex problems analysis
E-commerce Operations
Timeline
GoMart Merchant Operations & Reconciliation
PT GOTO Gojek Tokopedia Tbk
01.2021 - Current
Collection
PT HM Sampoerna Tbk
07.2020 - 01.2021
Supervisor Customer Engagement
PT HM Sampoerna
12.2019 - 06.2020
General Manager (COO)
Terrablock Yogya
12.2019 - 12.2020
Secretary
PT HM Sampoerna Tbk
02.2018 - 12.2019
Executive Assistant & HR Specialist
PT Pembangkitan Jawa-Bali UPHT
07.2016 - 12.2017
Project Manager Team Leader
PT DATA Redica Hutama
04.2015 - 06.2016
Bachelor's Degree - International Relations
Airlangga University
10.2011 - 01.2016