Nadhira Azane Putri

• Developed Go-To-Market (GTM) strategies for end to end campaign by collaborating with cross-functional teams.
• Collaborated with many external partners to drive user acquisition efforts and expand market reach.
• Managed campaign timelines, budget and resources to ensure timely and work closely with cross-functional teams
• Analyzed customer insights to optimize product positioning and improve customer satisfaction.
• Monitor and evaluate campaigns to drive optimization.

A fast track program which consist of intensive training classes and job training.

Digital Transformation Project (Nov 2021 - Mar 2022)

• Develop and execute a comprehensive project plan for digital transformation initiatives, defining goals, objectives, timelines and resource requirements
• Collaborate with various departments and teams to gather requirements, understand business needs, and ensure alignment with project objectives.

Project: Digital marketing strategy on WhatsApp aimed at optimizing MILA chatbots.

Credit Risk Management (Jul - Nov 2021)

• Performing simulations on changes in the calculation of ATMR Credit Risk and understanding the impact on the total ATMR Credit Risk under the Standard Approach of Basel III Reforms.
• Understanding Bank Mega's Capital Adequacy Ratio (CAR) with the inclusion of ATMR Credit Risk calculations.

Project: Simulation and implementation strategy of ATMR Credit Risk Basel III reforms approach at Bank Mega

• Analyzed risk-based supervision in the non-bank financial industry (IKNB).
• Compiled a draft handbook on risk management for commercial banks focusing on Sharia insurance companies.
• Assisted in compiling data recapitulation.