Nadia Hasanuddin

• Lead team of partnership, marketing and product to launch airasia money - financial service marketplace in Malaysia, followed by Indonesia.
• Established, initiated and optimized business development strategies based on business model, partnerships, product specifications and revenue targets.
• Created product positioning strategies including marketing and communication designed to achieve optimal market reach and penetration
• Developed GoTo Market plan and strategy to promote products (launch and sustenance) to internal base and to increase acquisition.
• Aligned activities with corporate objectives by coordinating marketing, sales and IT processes. Closely work with product development teams to enhance products based on customer analytics and usage figures.
• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.

• Revamped airasia loyalty program resulted in 35% and 30% growth of members and revenue YOY form 2017-2019.
• Developed business requirements across various distribution channels, created members benefit and rewards structure for various retail and corporate products.
• Developed marketing strategy to increase members program awareness and acquisition as well as redemption.
• Managed internal stakeholders and partnering with IT teams to design better user experience on Web and mobile app.
• Collaborated with other partner through campaign and product enhancement to monetize redemption loyalty platform.
• Oversees analysis and reporting on web and mobile app to continually identify opportunity and improve members targeting through lifecycle management

• Managed team of sales managers in 16 branches across Indonesia, focused on selling mutual funds, bonds, and structured products, to individual retail clients with total portfolio of IDR 1Trillion and 2500 mass affluent clients.
• Developed and implemented sales plans, client mapping, process flow, services and operation procedures targeted to improve client acquiring process.
• Created Target Operation Model, implemented sales process monitoring and productivity improvement, resulted in 20% increase in Net Sales achievements within less than 6 months.
• In charge of creating blue print to effective cross selling from redesigning organization, incentive schemes, product varieties and content deliveries.
• Partnered with internal stakeholder IT, client services and operation to redesign CRM infrastructures and sales management system.
• Collaborated with Asset Management Firm association (APRDI), Indonesia Stock Exchange (BEJ), as well as sister companies for joint promotional activities to cross sell products and branding.

• Lead team of analyst, scheduler and airline lobbyist to implement company's network strategies, including developing 5year network plans and yearly fleet plans to build strong route network within Indonesia and regional.
• Contributed to fleets and passenger growth by 40% in 3 years. Became market leader for regional routes (Singapore, Malaysia and Australia) as well as domestic trunk routes (Bali and Surabaya).
• Constructed annual route plans, monitor route performance quarterly and realign strategies to keep seat factor at 75% minimum, in 3 consecutive years.
• Formed effective communication amongst scheduling team and lobbyists, resulted in optimum slots time and improving route alignments within domestic and regional network.
• Continuously assessed market and competitors, route profitability analysis and recommended for profit maximization.
• Closely monitored and performed ongoing overview of network performance and market share movement, competitor activities and tactical strategies on existing and planned routes.

Managed team of analyst for 39 routes and 100 frequencies domestic and international. Contributed to maintaining #1 Indonesian airline for International routes, and #4 in Domestic for 2011 - 2013.

• Project managed and launched new routes, capacity management to maximize revenue on distressed seat inventories.
• Defined pricing strategies for each route, proper seat allocations and price structures to optimize revenue.
• Diligently reviewed seat allocations for each route to optimize revenue based on demand forecasting, booking trends and historic metrics.
• Assisted in revenue budget process, assessed route performance, identified shortfall and recommend corrective actions on revenue management every quarter.
• Supported rote network planning, marketing and PR for promotions and campaign, as well as revenue analysis to drive sales and targeted demand.

• Managed client services team to deliver administration services to Small to Medium Enterprise (SME), complex unionized companies and multi layered retirement plans. Assets ranging from $1 – 200 Million with up to 5,000 participants.
• Directed team of analyst conducting daily asset reconciliations and trade monitoring, worked with various trustees/custodian to manage complex plan administrations.
• Conducted annual 401k testing, evaluated annual government forms, assisted audit questions and 100% completion in annual 5500 filing.
• Developed solid team, from hiring process to building collaborative environment resulted in excellent client satisfactions, performed by Boston Consulting Research Group in 1997-1999.
• Project managed and coordinated various resources to meet 100% on time completion on client related projects. Headed task force for process improvement contributed to shorter lead time administration and increased inter team efficiencies.
• Reviewed plan documents and proposed plan amendments due to legislative and client’s demographic changes

• Account manager for various 401(k), Profit Sharing, Collectively Bargained, Deferred Comp, ESOP and Money Purchase plans with over $500 million and 10,000 participants in combined plans.
• Conducted detail analysis of employee demographics, administration costs, plan design and industry trends to match client specific models and needs.
• Performed multifaceted calculations of plan contributions and stock diversification.
• Presented plan consulting opportunities and proposed solutions during new client bids.
• Participated in design, implementation and deployment of record keeping system conversion from proprietary to vendor's product, OMNI Plus. Involvement included leading deployment task group, from beta testing, user acceptance, launch and communication strategies to ensure smooth transition and minimal negative experience to stakeholders.