Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
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Nadiah Kusuma Ariastuti

Nadiah Kusuma Ariastuti

Senior Creative Conceptor
Jakarta

Summary

Highly organized and dependable candidate with a positive attitude. Experienced Digital Marketing Planner with over 4 years of leading end-to-end marketing initiatives for online business and media platforms. Skilled in analyzing digital trends and creating impactful campaign strategies that drive sales growth and enhance brand performance. Proven track record in managing online and offline campaigns, delivering measurable results and successful executions. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results, ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

6
6
years of professional experience
2026
2026
years of post-secondary education
1
1
Language

Work History

Senior Creative Conceptor

Detik Network (Transmedia Corp)
04.2021 - Current
  • Provided comprehensive support for digital business initiatives and offline campaigns across the Detik Network Ecosystem.
  • Excellent communication skills, both verbal and written. Proven ability to learn quickly and adapt to new situations.
  • Managed client requirements, developing and presenting innovative campaign strategies aligned with client objectives.
  • Orchestrated cross-functional collaboration with internal divisions to ensure successful campaign execution, tracked event progress, and generated insightful reports on market trends and performance improvements for future campaign proposals.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Worked effectively in fast-paced environments.
  • Developed and executed a 360-degree integrated campaign across digital platforms, on-air channels, and through KOL networks and communities to support brand objectives, resulting in over 1 million in reach and a transaction uplift of up to 23.7%.
  • Directed the comprehensive execution of BundaFest 3 roadshow, an engaging interactive event concept designed for mothers and children, covering the entire Jakarta region.
  • Managed the coordination of diverse event components, including talk shows, an offline bazaar, and competitive activities for mothers and children, which successfully attracted over 20,000 visitors and generated a substantial 60.4% increase in offline transactions for the duration of the event.
  • Drove significant traffic and engagement to client platforms by leveraging digital integration within the Detik Network Ecosystem, resulting in over 1 mio visitors.

Digital Marketing Executive

Sociolla (PT. Social Bella)
09.2020 - 03.2021
  • Responsible in executing, monitoring all the marketing activities that run in sociolla digital platform.
  • Creating and managing all marketing campaign according to the market trends and review the result of the marketing campaign through all sociolla's channels.
  • Building a good communication relationship and working as a partner with external parties such as brands, merchants, media and others that related to marketing activities program with sociolla.

Onsite Marketing Executive

Zalora Indonesia
07.2019 - 02.2021
  • Planned and executed events and marketing programs to increase qualified leads.
  • Facilitated daily content management for the business campaign team across all Zalora digital channels, including desktop, mobile web, and applications.
  • Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
  • Managed and optimized new customer acquisition initiatives to enhance traffic on both desktop and mobile platforms.
  • Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets. Conducted in-depth analysis of customer behavior per campaign and platform category to strategically guide new campaign development.
  • Monitored and maintained high standards for content quality and channel performance, including banner accuracy, link integrity, seamless customer journeys, and overall campaign effectiveness.
  • Partnered with the IT department to successfully establish "Kids" as a new core category across all company platforms, resulting in a 45% uplift in traffic and a 55% surge in sales during its inaugural week.
  • Developed and implemented targeted digital strategy to improve business performance.
  • Strategically managed traffic and user experience during high-volume "Mega Day Moments" (11.11 and 12.12), driving a uplift YoY with more than 25% in sales compared to the prior years.

Education

Master of Science Management - Digital Marketing & Analysis

University of Indonesia
Indonesia
8 2022 - Current

Bachelor in Economic & Information System - Information System & Management (Double Degree)

Binus University
Jakarta, Indonesia
4 2015 - 4 2020

Skills

  • Adaptable learner
  • Experienced with Microsoft Office applications
  • Strong interpersonal collaboration
  • Prioritization and planning skills
  • Teamwork and collaboration
  • Friendly, positive attitude
  • Calm under pressure
  • Organization and time management

Personal Information

  • Date of Birth: 12/26/96
  • Nationality: Indonesian

Timeline

Senior Creative Conceptor

Detik Network (Transmedia Corp)
04.2021 - Current

Digital Marketing Executive

Sociolla (PT. Social Bella)
09.2020 - 03.2021

Onsite Marketing Executive

Zalora Indonesia
07.2019 - 02.2021

Master of Science Management - Digital Marketing & Analysis

University of Indonesia
8 2022 - Current

Bachelor in Economic & Information System - Information System & Management (Double Degree)

Binus University
4 2015 - 4 2020

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Nadiah Kusuma AriastutiSenior Creative Conceptor