Nadine Shafira

• Increased sales and GMV in the fashion category through multiple campaigns, projects, and product sides.
• Managed the Voucher Badai Fashion project, overseeing its development and execution with cross-functional teams. Resulting increase in platform traffic and virality through social media
• Successfully managed the Super Fashion Day campaign by planning, setting a timeline, creating assets needed, and budgeting effectively. This initiative resulted in a notable increase in fashion-related orders.
• Grow Outlet Shopee project from scratch, building its branding, and successfully increased average. daily order by approximately 50%.

• Build a community project called Kampung Ula with over 4,000 new users and over 15,000 new leads in Q3, Q4 2021, and Q1 2022.
• Build a specific project for customer loyalty, and got a 40% higher retention rate in Q1 2022.
• Focusing on a new business model to sustain and grow the core business, and successfully increased Ula's brand awareness in over 200 districts in Surabaya.
• Creating strategies for project implementation (setting a clear timeline, budgeting, % revenue projections, and new user projections) for product or project launches.
• Collaborate with product, marketing, and partnerships teams to create and execute go-to-market plans.
• Represent communications on cross-functional working teams, providing communications input for go-to-market plans, strategy, and tactics.

• Ads creation and generating a keyword optimization plan for App Search Optimization (ASO) and Website SEO.
• Growing digital channels by building online performance marketing strategies and specifically setting the page optimization for Ula's customer segment.
• Successfully increased 60% in Q2 of visitors to our website and other online platforms.
• Maintaining a high-ranking placement in the page results.

Commercial for FMCG:

• Provide data analysis for several projects.
• Arrange planning and projections for upcoming projects, including a detailed timeline, revenue percentage, and projection analysis.
• Growth strategies to expand the overall business, including new channels, and new categories.
• Collaborated with multiple stakeholders, including the Region, Supply, Finance, Marketing, and Legal Team.

Commercial for Fashion:

• Online growth strategy to increase the apparel revenue stream by advertising on TikTok Ads, Google Ads, Facebook Ads, and managing offline talk show events.
• Creating content on Instagram that successfully grows over 1,000 followers.
• Identify potential partnership opportunities in media, social publishers, lifestyle, and entertainment businesses.
• Successfully built the Ula Fashion website, which reached partnerships with over 30 brands.

• Company Overview: Kampoeng Bola is the biggest annual futsal competition in ITB which was founded in 2009. The event was organized by KMM ITB sports division in collaboration with the West Java PSSI provincial association.
• As a Chief of Treasurer, I monitor banking and treasury activities and prepare financial reports of the current financial status.
• Kampoeng Bola is the biggest annual futsal competition in ITB which was founded in 2009. The event was organized by KMM ITB sports division in collaboration with the West Java PSSI provincial association.

• As an Internal Division, I have a responsibility to connect all the faculty in ITB to collaborate for the event.
• Successfully created a gathering session across +50 Himpunan ITB on the day for the new students

• As a Sponsorship Executive I identify all costs and budgets, seek funding and media partners from external parties and formulate the sponsorship proposals.
• Earned 10+ sponsorships across companies