Canva
NADINE YASMINAH
Community Educator | Social Media Coordinator | Public Relations & Digital Communication Enthusiast
Bekasi
Summary
A Communication student specializing in Public Relations and Digital Communication with a strong interest in digital media, campaign strategy, and community engagement. Experienced in social media management, copy writing, writing articles, company branding, graphic design, public relations, and digital marketing. Demonstrates a proven ability to develop impactful PR campaigns and lead social projects that drive awareness and engagement. Skilled in storytelling, content creation, and audience analysis, with a passion for delivering meaningful and strategic communication initiatives.
Overview
8
8
years of professional experience
1
1
Certification
3
3
Languages
Work History
Head of Social Media and Public Relations
GoalSetGrow, a Self-development Community
10.2023 - Current
- Drove website traffic through targeted organic social media campaigns, increasing lead generation.
- Worked closely with public relations teams to ensure a consistent brand narrative across all communication channels.
- Oversaw the creation of high-quality visual assets for use in social media posts, ensuring consistency in branding elements.
- Mentored junior staff members in best practices for creating engaging content tailored to specific platform algorithms and audience preferences.
- Streamlined internal communication processes within the team, resulting in more efficient project management and improved collaboration.
- Boosted audience engagement with the creation of relevant and timely content across various platforms.
- Maintained a strong understanding of emerging trends within the digital landscape, adapting strategies as needed to remain ahead of competitors.
- Developed lasting relationships with industry influencers, fostering mutually beneficial partnerships that bolstered brand reputation.
- Organized successful viral campaigns that garnered widespread attention and increased brand visibility in competitive markets.
- Strengthened customer loyalty by responding promptly to inquiries and concerns through various social channels.
- Elevated brand awareness by developing and implementing comprehensive social media strategies.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Human Resources Intern
Pertamina Training & Consulting
12.2018 - 01.2019
- Posted job openings, screened resumes and scheduled interviews to fill positions with qualified candidates.
- Updated and maintained employee records to respond quickly to requests for information.
- Developed strong written and verbal communication skills.
- Created and updated tracking spreadsheets using MS Excel.
- Answered phone and performed clerical duties to assist human resources department.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews.
- Maintained relationships with personnel using strong collaboration and teamwork skills.
- Conducted thorough background checks and employee verifications, ensuring trustworthy workforce.
- Coordinated with department heads to identify staffing needs, leading to more efficient hiring process.
- Assisted with writing job postings and job descriptions for boards.
- Improved organizational filing systems for confidential employee records, resulting in improved accessibility and efficiency.
Human Resource Intern
PT. Indofood Sukses Makmur Tbk.
08.2018 - 08.2018
- Posted job openings, screened resumes and scheduled interviews to fill positions with qualified candidates.
- Updated and maintained employee records to respond quickly to requests for information.
- Developed strong written and verbal communication skills.
- Answered phone and performed clerical duties to assist human resources department.
- Created and updated tracking spreadsheets using MS Excel.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Supported HR team in achieving hiring goals by screening resumes, conducting phone interviews, and tracking candidate progress.
- Assisted human resources and recruiting teams by scheduling phone screens and on-site interviews.
- Conducted thorough background checks and employee verifications, ensuring trustworthy workforce.
- Sourced candidates via Jobstreet.
- Translated a questionairre English to Indonesian.
- Administration for recruitment tests (PAPI,IST,Kraeplin)..
- Wrote final Minutes of Meeting during company meetings.
- Designed posters for a company event, and made database for employee’s training.
Education
Bachelor of Arts - Psychology
Universitas Indonesia
Jakarta 04.2001 -
Bachelor of Communication Science - Public Relations
LSPR Institute of Communication And Business
Bekasi, Indonesia 04.2001 -
Skills
Event promotion
Digital advertising
Analytics and reporting
Brand awareness
Visual design
Influencer collaboration
Content strategy
Market research
Photography and videography
Digital media
Public relations
Social media management
Software
Adobe Photoshop
CapCut
Microsoft Excel
Microsoft Word
Google Docs
Google Spreadsheet
Adobe InDesign
Certification
Table Manner Workshop Course Completion conducted at Hotel Grand Mercure Jakarta Kemayoran
Timeline
Table Manner Workshop Course Completion conducted at Hotel Grand Mercure Jakarta Kemayoran
08-2025
Head of Social Media and Public Relations
GoalSetGrow, a Self-development Community
10.2023 - Current
Human Resources Intern
Pertamina Training & Consulting
12.2018 - 01.2019
Human Resource Intern
PT. Indofood Sukses Makmur Tbk.
08.2018 - 08.2018
Bachelor of Arts - Psychology
Universitas Indonesia
04.2001 -
Bachelor of Communication Science - Public Relations
LSPR Institute of Communication And Business
04.2001 -
Projects in LSPR Course Classes
There are projects done during some of the courses that I had while I study in LSPR Institute of Communication and Business.
- Event Management - A group project to made an unofficial project for KOMNAS Perempuan, an event titled "Love Without Fear, Unmasking Dating Violence"
The canva presentation: https://canva.link/2hzzydg71jibzlb
Project done in GoalSetGrow
During my time in GoalSetGrow, I did not just work as a Head of Social Media and Public Relations but also had made project.
- Bakti Sosial ke Panti Asuhan Tebet Jakarta, "Dare to Dream" Project
Freelance Project
I offer Public Relations and Digital Communications services, such as:
- Company Branding
- Design Projects
- Social Media Management
Finished Project
Company Branding of Akar Psikolog, The Psychology Service Bureau (2024)
Design for Akar Psikolog :https://canva.link/8jnmtyq755j1rc5
Link: https://www.instagram.com/akarpsikolog.id