Nadiya Novha
Product & Growth Marketing
Summary
A passionate and results-oriented marketing professional with a strong enthusiasm for staying ahead of industry trends and developing innovative marketing strategies. With a solid foundation in digital marketing and brand development, I bring creative ideas and a deep curiosity about consumer behavior and market dynamics. Highly motivated to contribute to impactful campaigns, drive business growth, and continuously learn and grow within the marketing field.
Overview
6
6
years of professional experience
Work History
Product & Growth Marketing Sr. Associate
EFishery
01.2022 - 02.2025
- Executed B2B, B2B2C, and B2C marketing campaigns and GTM strategies.
- New Farmers Acquisition by design and implement strategies through channels such as SEO, SEM, Social Media Ads, and CRM.
- Spearheaded GTM strategies for acquiring verified farmers, achieving a 45% increase in market adoption within 6 months.
- Analyze data using tools like Google Analytics, Bi-dash to monitor performance, CAC, Churn rate, retention rate and identify growth opportunities.
- Led cross-functional teams to align execution and improve efficiency.
- Collaborated with cross-functional teams (product, performance, and creative team) to drive successful completion of complex projects within deadlines.
- Consistently maintained strong relationships with cross-functional teams, ensuring clear communication and timely updates on project progress.
- Conducted in-depth market research collaborated with the market research team to identify customer pain points and emerging trends, shaping product roadmaps.
- Conduct repeated experiments to test copywriting, landing pages, funnels, and campaign strategies to increase conversions.
- Managed marketing collateral creation, including social media content of product, CRM campaign content, and sales enablement materials.
- Analyzed product performance data to optimize strategies and improve ROI.
- Led workshops and training for telemarketing and CRM teams to communicate product value effectively.
Product Marketing Executive
EFishery
09.2021 - 01.2022
- Enhanced customer engagement by developing content calendar strategy integrating both organic posts paid advertisements.
- Orchestrated launch for Lapak Ikan new products feature to expand market share.
- Increased product visibility by implementing targeted marketing campaigns and utilizing various advertising channels.
- Optimized product messaging with market research, ensuring clear communication of value proposition to target audiences.
Product Marketing Executive
GoTo Financial
03.2019 - 09.2021
- Executed offline campaigns for strategic partners, including Secure Parking, JNE, and Bluebird
- Achieving a 70% monthly user in the first year of launch by giving various marketing strategies to acquiring users adoption.
- Delivered integrated content across marketing channels to boost awareness and performance.
- Collaborated with internal and external stakeholders for optimized content production and marketing communications.
- Managed offline Mall branding for Secure Parking merchant.
- Collaborated, created, and executed POI Mall Branding in JABODETABEK area to boost offline transactions in POI Malls.
- Executed launch campaigns to acquire new, retain, and churn users.
- Managed project timelines and budgets for marketing campaigns.
Marketing Intern
Gojek Indonesia
10.2018 - 03.2019
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels.
- Analyzed campaign performance and processed data to improve user engagement.
- Collaborated GoFood Festival project in Bandung area.
- Contributed to Quartal 1 marketing projects in Bandung for GoRide and GoCar for GoJek Sahabat Sekolah campaign.
Education
Business And Management
Bandung Institute of Technology
Bandung 04.2001 -
Skills
Team leadership
Timeline
Product & Growth Marketing Sr. Associate
EFishery
01.2022 - 02.2025
Product Marketing Executive
EFishery
09.2021 - 01.2022
Product Marketing Executive
GoTo Financial
03.2019 - 09.2021
Marketing Intern
Gojek Indonesia
10.2018 - 03.2019
Business And Management
Bandung Institute of Technology
04.2001 -
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