Nahason Jurun

Lead the development and execution of comprehensive integrated marketing strategies for a variety of esteemed clients of IRIS Indonesia, such as Monash University, Sony, Philips, Samsung, Shell, Singapore Tourism Board and more. Emphasize the creation and sustenance of resilient digital ecosystems designed to efficiently connect with and captivate target audiences. These strategies should be data-driven and incorporate end-to-end customer journey optimization.

• Increased brand visibility by implementing targeted marketing campaigns and strategies.
• Evaluated emerging trends within industry landscape in order to preemptively adapt marketing initiatives, securing competitive advantage.
• Implemented data-driven decision-making processes to optimize marketing spend and ROI.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Managed cross-functional teams to execute integrated digital marketing campaigns.
• Partnered with sales teams to align digital marketing efforts with business objectives.

Achievement :

More than 25 Mio Reach obtained by the client in just a quarter (Monash University)

Obtained 10K Followers on Instagram less than 3 Months (Puma Indonesia, Popeyes, Singapore Tourism Board)

The primary responsibility is to develop and manage the ACE Hardware integrated marketing strategy. The key focus of this strategy is to boost sales, enhance brand awareness, establish a robust online presence, and oversee the planning and execution of digital campaigns across diverse online platforms. Additionally, this role includes the strategic development of the O2O (Online-to-Offline) retail channel, ensuring seamless integration between online and offline retail operations.

• Increased brand awareness by implementing innovative digital marketing strategies.
• Managed cross-functional teams to execute integrated digital marketing campaigns.
• Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
• Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
• Developed comprehensive reporting systems to measure the impact of digital marketing efforts on overall business goals.
• Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Engaged in shaping Erajaya Group's Online-to-Offline (O2O) retail strategy, a pivotal aspect of the organization's vision. Developed a comprehensive strategy to increase revenue across all marketing channels, expand online audiences, and optimize conversion rates. Simultaneously, established a robust presence in both digital and physical realms, thereby reinforcing Erajaya's market strength.

• Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
• Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
• Boosted customer satisfaction by implementing effective communication strategies and addressing concerns promptly.
• Optimized website performance for enhanced user experience and higher conversion rates.
• Managed cross-functional teams to execute integrated digital marketing campaigns.

Leading the development and execution of digital marketing strategies for a diverse range of Arthaezo clients, encompassing both brands and government entities. Offering strategic guidance in shaping comprehensive and cohesive digital ecosystems that effectively connect with and engage target audiences, ultimately fostering recognition, engagement, and the establishment of a credible online reputation.

• Conducted comprehensive competitor analyses to identify market trends and capitalize on emerging opportunities.
• Boosted customer satisfaction by implementing effective communication strategies and addressing concerns promptly.
• Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
• Managed a team of marketing professionals, resulting in increased productivity and project success rates.
• Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
• Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.

Achievement :

Website launch of Indonesia Presidential Campaign 2014

Formulate a market-leading strategy for The Pakubuwono Development by leveraging business insights to identify distinctive strengths and create differentiating strategies that set it apart from other developers in the field.

• Streamlined internal processes between departments to improve efficiencies in product development cycles and time-to-market capabilities.
• Collaborated with cross-functional teams to ensure clear communication of product features and benefits.
• Supported sales team members through regular training on product updates, messaging, and value propositions to increase their effectiveness in selling our solutions.

Creating layouts and designs for the website and various creative materials like videos and animations based on client briefs. It also includes presenting a cohesive concept that aligns with the brand's communication strategies. Furthermore, the position entails managing the project timeline for web design and development, including coordinating team resources to ensure efficient progress. Additionally, the individual is responsible for conducting User Acceptance Testing (UAT) to ensure that each project stage progresses on schedule and meets the required quality standards.

• Designed highly engaging interactive user interfaces that complied with modern web standards.
• Designed user interface to meet client specifications,
• Optimized website performance with regular evaluations and adjustments to page load times, image optimization, and code efficiency.
• Increased online visitor engagement by incorporating interactive features like multimedia elements, animations, and call-to-action buttons.