An experienced sales manager with strong analytical thinking and territory / coverage management skill. Proven ability to lead sales team and manage project
Overview
13
13
years of professional experience
17
17
years of post-secondary education
Work History
Area Manager
Japan Tobacco International
Surabaya
01.2020 - Current
Lead sales team (11 sales spv & 74 sales reps) in 5 offices.
Exceeded targets by building, directing, and motivating high-performing sales team.
Execute market expansion strategy to grow the business
Established strong relationships with major accounts and key decision-makers
Ensure trade marketing programs are effectively executed in designated territory, targeting the right customer with the right kind of activities to gain competitive advantages
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Area Retail Development Manager
Japan Tobacco International
Lampung
02.2019 - 12.2019
Lead sales team (12 sales spv & 99 sales reps) in 4 offices.
Work closely with field marketing team to create push and pull program, ensure trade marketing activity executed in the right areas to create demand/linkage between retailer and wholesaler
Manage route to market changes (coverage optimization, territory mapping, and daily route plan) by considering numeric/weighted distribution
Route to Market Manager
Japan Tobacco International
Jakarta
04.2018 - 02.2019
Manage Route to Market project in Sumatera island (12 Area Offices, 2 Regional Offices).
Designing coverage optimization plan for each area to align with company strategies and market potential (competitor benchmark).
Demonstrated strong organizational and time management skills while managing multiple projects.
Applied effective time management techniques to meet tight deadlines.
Area Sales Executive
Japan Tobacco International
Jakarta
03.2017 - 04.2018
Monitored sales team performance, analyzed sales data, and reported information to area managers.
Provided impactful sales training and motivated sales team members to drive revenue growth.
Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
Sales Officer
British American Tobacco
Bekasi
01.2013 - 02.2017
Managed sales team to distribute global flagship brand (Dunhill & Lucky Strike).
Lead the implementation of Route to Market (RTM) project. Define territory mapping & coverage bordering for all field team (8 sales spv & 64 sales reps).
Assistant Manager
PT Lion Super Indo
Bekasi
10.2011 - 12.2012
Assist store manager to supervised day to day store operation running properly in all division.
Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Monthly report (sales, waste, expenses, lost prevention strategy)
Training Assistant
Terre des Hommes
Padang
07.2010 - 04.2011
Lead capacity building division, work closely with communities, government & stakeholders in the project ‘Reconstruction Build for School Affected by Earthquake and Training for Teachers’
Facilitate group of 24 schools & 70 teachers to held regular gathering/training for teachers & trauma healing for childrens
Field Facilitator
Project Concern International
Padang
01.2010 - 06.2010
Implementation of ‘A Community Based Construction of Temporary Shelter Project’ in assigned area
Work closely with communities & government to ensure the project is executed according to the plan
Education
Bachelor Degree - Anthropology
Padjadjaran University
Bandung
07.2002 - 05.2019
Skills
Ms Excel
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Timeline
Area Manager
Japan Tobacco International
01.2020 - Current
Area Retail Development Manager
Japan Tobacco International
02.2019 - 12.2019
Route to Market Manager
Japan Tobacco International
04.2018 - 02.2019
Area Sales Executive
Japan Tobacco International
03.2017 - 04.2018
Sales Officer
British American Tobacco
01.2013 - 02.2017
Assistant Manager
PT Lion Super Indo
10.2011 - 12.2012
Training Assistant
Terre des Hommes
07.2010 - 04.2011
Field Facilitator
Project Concern International
01.2010 - 06.2010
Bachelor Degree - Anthropology
Padjadjaran University
07.2002 - 05.2019
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