Netty Andriana

Managing the women's health and wellness product portfolio.

• Develop marketing strategy and marketing activities aligned with business objectives, addressing customer and consumer needs and pain points.
• Conduct market research and analysis to identify market trends, customer insights, and opportunities for product differentiation and innovation.
• Collaborating with cross-functional teams, to ensure alignment of marketing strategies with overall business objectives and compliance requirements.
• Implement comprehensive marketing strategies and tactical plans to drive brand awareness, market share, and revenue growth.

• Managed the Gastro-entero-hepatology product portfolio and the Antiviral & Antibiotic product portfolio (with a focus on respiratory)
• Successfully launched Indonesia's first antiviral COVID-19 medication.
• Successfully transitioned the market leader product on gastro portfolio from established companies while maintaining market leadership.
• Developed marketing strategy and marketing activities aligned with business objectives, addressing customer and consumer needs and pain points.
• Led the development of brand positioning, messaging, and differentiation strategies based on deep understanding of patient needs, market dynamics, and competitive landscape.
• Drove the execution of integrated marketing campaigns across multiple channels, including medical events, continuous medical education programs, lay events, patient-based communities, social media, and digital platforms to reach and engage target audiences.
• Built, maintained, and enhanced relationships with Key Opinion Leaders (KOLs).
• Provided regular training to the sales team on marketing aspects.
• Implemented financial controls to drive positive P&L outcomes.

Managed the Plasma products and Radiological product portfolio to maintain a top category market position and define differentiation for new SKUs.

• Delivered high growth for new SKU of media contrast on the 3rd year.
• Established annual sales forecasts, monitored, and evaluated sales target achievement periodically.
• Coordinated and monitored product supply to ensure adequate product fulfillment.
• Defined product marketing strategies, including positioning, target market, competitiveness, and target competitors.
• Developed and implemented marketing activities, such as symposiums, exhibitions, group discussions, round table discussions, and product presentations, along with necessary promotional tools and materials.
• Provided sales team training on product knowledge and strategy.
• Built, maintained, and enhanced relationships with Key Opinion Leaders (KOLs).
• Monitored and controlled budget utilization.

Managed Wellness product portfolio.

• Managed the market leader of Astaxanthin product in Indonesia.
• Established annual sales forecasts, monitored, and evaluated sales target achievement periodically.
• Defined product marketing strategies, including positioning, target market, competitiveness, and target competitors.
• Developed and implemented marketing activities, such as symposiums, exhibitions, group discussions, round table discussions, and product presentations, along with necessary promotional tools and materials.
• Provided sales team training on product knowledge and strategy.