Dynamic Marketing Manager with proven expertise in digital marketing and strategic planning from tenure at PT Indonesia Libolon Fiber System. Excelled in boosting brand awareness, generating leads, and driving revenue growth through innovative campaigns and effective team leadership. Skilled in market analysis and influencer marketing, achieving significant brand exposure and customer acquisition.
Other added value: Mastering several languages: English (read, write, speak 100%), Mandarin / Chinese (Speak 80%, Read & write 20%), Hokkien language speak 100%, Indonesian (read, write and speak 100%)
Overview
29
29
years of professional experience
Work History
Marketing Manager
PT Indonesia Libolon Fiber System
04.2017 - 12.2025
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Monitored competitor activities, adapting strategies to maintain competitive advantage.
Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Marketing Manager
PT Indonesia Taroko Textile Corporation
11.1996 - 04.2017
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Monitored competitor activities, adapting strategies to maintain competitive advantage.
Optimized website content for improved search engine rankings and increased web traffic.
Established brand guidelines to ensure consistency across all marketing materials and communications.
Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Trained junior marketing staff, elevating team capabilities and performance.
Conducted market research to identify trends, informing product development and positioning strategies.
Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.