Ni Luh Putu Sonia Pranatali Krisanti
Psychology Student
Denpasar Barat
Summary
A third year psychology student with an interest in creative design and recruitment. Dynamic leader in creative graphic design with a proven track record at HM Psikologi Udayana, enhancing brand identity and boosting audience engagement by 7000 new engagements. Strong communication skills, excelled in cross-functional collaboration and strategic communications, leveraging skills in Canva and Figma. Expert in assembling top talent, fostering innovation, and driving design excellence.
Overview
4
4
years of professional experience
1
1
Certificate
2
2
Languages
7
7
years of post-secondary education
Work History
Marketing Intern
Savaya Bali
Kuta, Bali
08.2026 - Current
- Create TikTok content, growing views per video from ~1,000 to 30,000 and engagement from ~50 to 1,000.
- Helped drive 600 online ticket sales for the Full Moon event through TikTok content that earned 1,335 likes, 300+ shares and 200+ saves.
- Write Instagram copy for Nineteen Jakarta in a sophisticated, minimalist brand voice, contributing to 2.1M+ views, 284K+ accounts reached and 781 net new followers (Aug–Oct 2026).
- Produce artist recap videos for YouTube Shorts and long-form YouTube, plus event campaign copy for announcements, artist features and countdowns, such as Nineteen’s Late Night Stories series.
- Analyze weekly ticketing and attendee demographic data for events of 70 to 1,000+ guests, giving the team a big-picture view of high and low seasons and monthly visitor markets to guide ad targeting.
- Audit event listings twice weekly across Savaya’s website, Megatix and Resident Advisor, catching pricing errors to keep customers’ ticket purchases running smoothly.
- Maintain a monthly past-guest database and compile a monthly competitor report tracking events and ticket prices at ~50 Bali venues.
Head of Creative Graphic Design
IISMA University of Pecs
Pécs, Hungary
05.2024 - 01.2025
- Oversaw successful rebranding initiatives for the cohort's social media account, revitalizing outdated designs through design platforms such as canva and figma.
- Influenced strategy and lead team in executing design work although working remotely and solved range of design challenges through constant meetings.
- Spoke to process, design goals and team vision as leader of design through creating a visual benchmark for branding.
- Built and selecting diverse and talented design team, recruiting 4 top talent from various backgrounds to bring fresh perspectives and innovative ideas to projects.
- Collaborated with the social media to develop cohesive branding strategies for the design and social media, created 19 content across the instagram platform
- Created creative briefs and timeline to manage creative process from concept to completion using excel and google calendar.
Head of Informations and Communication
HM Psikologi Udayana
Denpasar, Bali
02.2024 - 01.2025
- Spearheaded the adoption of cutting-edge design software and tools within the team such as canva and figma, increasing productivity and allowing for more sophisticated designs.
- Implemented effective time management techniques within the team, reducing project turnaround times significantly without sacrificing quality or creativity using google calendar.
- Mentored junior designers, providing guidance on best practices and fostering a positive work environment conducive to creativity and innovation through constant active communication.
- Recruiting top talent from various backgrounds to bring fresh perspectives and innovative ideas to projects by screening through interviews, CV,and portfolios that are qualified for the duty.
- Boosted audience engagement by 7000 new engagements with the creation of relevant and timely content across various platforms.
- Mentored junior staff members in best practices for creating engaging content tailored to specific platform algorithms and audience preferences through detailed evaluation in each post.
Creative Graphic Designer Staff
HM Psikologi Udayana
Denpasar, Bali
02.2023 - 01.2024
- Enhanced brand identity by designing visually appealing marketing materials and graphics.
- Developed style guides for internal use, standardizing design elements across departments for a unified look and feel.
- Developed eye-catching visual content for social media campaigns, driving engagement and boosting online presence.
- Managed multiple design projects simultaneously, prioritizing tasks effectively to meet strict deadlines.
- Contributed innovative ideas during brainstorming sessions with colleagues, fostering a collaborative environment and generating fresh perspectives on design projects.
Education
Undergraduate - Psychology
Universitas Udayana
Bali, Indonesia 09.2022 - Current
High School Diploma -
SMAN 77 JAKARTA
Jakarta, Indonesia 07.2019 - 05.2022
Skills
Creative team leadership
Strategic communications
Cross-functional collaboration
Organizational skills
Problem-solving
Team collaboration
Active listening
Adaptability and flexibility
Interpersonal communication
Social media marketing
Content creation
Social media management
Copywriting
Search engine optimization
Strategic marketing
Accomplishments
Achieved an fully funded scholarship held by the Indonesian government called IISMA ( Indonesian International Student Mobility Awards) and studying in University of Pécs, Hungary. Received a score 4/5 across the semester.
Certification
IELTS
Timeline
Marketing Intern
Savaya Bali
08.2026 - Current
Head of Creative Graphic Design
IISMA University of Pecs
05.2024 - 01.2025
Head of Informations and Communication
HM Psikologi Udayana
02.2024 - 01.2025
IELTS
01-2024
Creative Graphic Designer Staff
HM Psikologi Udayana
02.2023 - 01.2024
Undergraduate - Psychology
Universitas Udayana
09.2022 - Current
High School Diploma -
SMAN 77 JAKARTA
07.2019 - 05.2022
Languages
Indonesian
Native language
English
Advanced
C1