Nina Bicandi
Eagle
Summary
Accomplished Digital Media Specialist with a proven track record at The Creative Department, adept in leveraging web analytics and project management to elevate brand presence and drive engagement. Skilled in crafting strategic marketing campaigns, evidenced by a significant boost in client website performance and search rankings. Excels in content development and branding support, enhancing digital visibility and stakeholder satisfaction.
Insightful Digital Media Specialist with background supporting online advertising campaigns and brand promotion. Diverse knowledge and expertise in various platforms and marketing strategies. Focus on maximizing return on investment by continually monitoring analytics and updating approaches.
Overview
4
4
years of professional experience
Work History
Digital Media Specialist II
The Creative Department
02.2023 - Current
- Created and managed website-related projects for multiple clients at a time.
- Partnered with developers to design and develop high performing websites.
- Acted as a liaison between clients and the design and development team.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Helped clients develop website portals and social media pages to promote businesses.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Created customized marketing materials to increase product awareness.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
- Optimized website content and images to improve search engine rankings.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Account Coordinator (Contract)
Concept 2 Completion
03.2023 - 10.2023
- Asked appropriate open-ended questions to discover customers' needs and requirements.
- Tracked and reported on marketing campaign responses.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Organized logistics for marketing strategy meetings.
- Planned and executed internal and external marketing events.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Formed profitable paid search strategies in collaboration with decision-makers.
Digital Marketing and Recruiting Specialist
Stackrock Talent
05.2021 - 02.2023
- Promptly corresponded with applicants and coordinated and conducted interviews.
- Placed advertisements, evaluated applicant credentials, conducted initial interviews and pre-screening assessments.
- Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
- Assisted with writing job postings and job descriptions for boards.
- Executed digital marketing channel strategies and tactics for content creation, paid search, search engine optimization and social media to achieve client's goals.
- Managed tracking metrics and analysis of national digital marketing campaigns.
- Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
Education
BBA - Marketing
Boise State University
Boise, Idaho05-2021
Skills
- Digital advertising
- Web analytics
- Branding support
- Project management
- Content development
- Paid advertising coordination
- Strategic planning
Timeline
Account Coordinator (Contract)
Concept 2 Completion
03.2023 - 10.2023
Digital Media Specialist II
The Creative Department
02.2023 - Current
Digital Marketing and Recruiting Specialist
Stackrock Talent
05.2021 - 02.2023
BBA - Marketing
Boise State University
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