Nita Nitona Rambe
Digital Marketing
South Tangerang
Summary
Dynamic Digital Marketing Specialist with a proven track record at CIMB Niaga, enhancing online sales through strategic campaign planning and data-driven insights. I successfully boosted customer engagement and loyalty, driving significant revenue growth while managing high-pressure situations with professionalism.Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
5
5
years of professional experience
1
1
Language
Work History
Digital Marketing Specialist
CIMB Niaga
South Tangerang, Indonesia
06.2024 - 03.2026
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Responded to customer requests for products, services, and company information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
Investment Analyst Intern
PT. Capitalinc Investment
Jakarta, Indonesia
02.2025 - 05.2025
- Exhibited strong attention to detail while conducting financial statement analysis, ensuring accurate interpretation of key metrics such as revenue growth, profitability ratios, and cash flow generation capabilities.
- Developed critical thinking abilities by actively participating in brainstorming sessions focused on investment thesis construction and potential risks associated with target companies.
- Streamlined workflow processes by creating efficient tools for data organization and presentation, increasing team productivity.
- Enhanced investment strategies by conducting thorough research and analysis of market trends, financial statements, and company fundamentals.
- Facilitated effective communication between team members by maintaining organized records of project progress and ensuring timely delivery of assigned tasks.
- Collaborated with senior analysts to formulate strategic recommendations based on in-depth industry and competitive analyses.
- Refined presentation skills by regularly delivering polished updates on portfolio performance, market outlook, and specific investment opportunities to both internal and external stakeholders.
- Improved risk management processes through diligent monitoring of portfolio holdings and timely reporting of performance metrics.
- Expanded knowledge base through consistent participation in continuing education programs, conferences, and workshops related to finance and investments.
- Assisted in preparation of presentations, data tables and other documents for investor meetings.
- Participated in client meetings to discuss financial analysis and investment strategies.
- Developed financial projections and forecasts to guide investment decisions.
Digital Sales Lead
CIMB Niaga
South Tangerang, Indonesia
06.2023 - 09.2024
- Increased digital sales revenue by implementing effective online marketing strategies and campaigns.
- Leveraged data-driven insights for continuous improvement in digital sales processes, enhancing customer satisfaction rates.
- Managed a team of digital sales professionals for consistent growth in overall company revenue.
- Managed the end-to-end sales cycle, from lead generation to closing deals, ensuring timely delivery and exceptional service quality.
- Trained junior team members on best practices within the digital sales domain, fostering professional development and knowledge sharing.
- Negotiated favorable contract terms with clients, securing long-term commitments that contributed to company growth objectives.
Quality Control Engineer
PT Riau Andalan Pulp and Paper
Pekan Baru, Indonesia
01.2021 - 09.2022
- Inspected raw materials and finished products to verify quality and disposed items that did not meet safety requirements.
- Maintained detailed records on all quality-related matters for easy retrieval during audits or investigations if needed.
- Performed quality control audits on pre-production supply chain, verifying continuity of raw materials.
- Ensured consistent product performance by routinely calibrating equipment, monitoring test results, and adjusting processes accordingly.
- Led cross-functional project teams in the successful execution of high-profile, complex quality improvement initiatives, resulting in substantial long-term benefits to the organization.
- Documented and executed detailed test plans and test cases and summarized and logged audit findings for reporting purposes.
- Prepared reports on recorded performance metrics of ship harbor, highlighting unacceptable deviations.
Education
No Degree - Financial Management
04.2001 -
- LONG TERM BNGA (CIMB NIAGA) STOCK ANALYSIS,INVESTING IN BNGA STOCK FOR A 5-7 YEAR PERIOD CAN RESULT IN A 25%-31.35% PROFIT. IN THE SHORT TERM, YOU NEED TO BE CAREFUL AS BNGA STOCK INCREASES ARE VERY SLOW. - Research Project
Bachelor of Science - Agricultural Business And Management
04.2001 -
- Scholarship for Underprivileged Student, 2016-2020 from Indonesian government
- 3.5 GPA
Skills
Digital marketing
Social media marketing
Email marketing campaigns
Digital marketing management
Market research and analysis
Project management
Marketing strategies
Campaign planning
Digital media
Performance evaluation
Marketing programs
CRM management
Creative problem solving
Relationship building
Multi-channel marketing
Sales funnel optimization
Campaign development
Customer relationship management (CRM)
Stakeholder management
Customer engagement
Strategic planning
Virtual reality marketing
Multitasking Abilities
Analytical thinking
Project coordination
Market research
Timeline
Investment Analyst Intern - PT. Capitalinc Investment
02.2025 - 05.2025
Digital Marketing Specialist - CIMB Niaga
06.2024 - 03.2026
Digital Sales Lead - CIMB Niaga
06.2023 - 09.2024
Quality Control Engineer - PT Riau Andalan Pulp and Paper
01.2021 - 09.2022
Certified Securities Analyst - No Degree, Financial Management
04.2001 -
Andalas University (unand) - Bachelor of Science, Agricultural Business And Management
04.2001 -