+10 years experience in the vibrant yet dynamic industry of Fashion, Retail, Luxury & E-commerce Business. Proven track record in building brand equity and driving revenue. Previously based in Milan, currently in Jakarta.
Overview
11
11
years of professional experience
3
3
Languages
Work History
E-commerce Trading Manager
Kanmo Group - Coach | Kate Spade (Tapestry, Inc)
03.2023 - Current
Develop & execute e-commerce strategy aligns with long-term brand equity goals and premium brand positioning. Manage P&L for strategic decisions and ensure financial targets are met or exceeded.
Oversees the end-to-end process for website & marketplaces. Driving revenue growth, digital presence, profitability and digital marketing budget allocations.
Lead cross-functional teams (marketing, operations, merchandising, tech) to ensure seamless 360° alignment.
Champion digital innovation initiatives including livestream, affiliate marketing, content automation, social commerce, and multi-location fulfillment.
Conduct in-depth CRM analysis to enhance customer segmentation across online and offline channels.
Managed inventory levels and maintained healthy sales margins through strategic buying.
Built positive relationships with suppliers across the globe for consistent and reliable supply of products.
Buying Merchandising Lead
Blibli.com (Djarum Group)
01.2021 - 06.2022
Manage leading global and local brands including PUMA, New Balance, Asics, Reebok, 2XU, Mizuno, Hydroflask, and Columbia for trading department.
Merchandising planning and assortment buying aligned with category performance goals. Drive revenue grwoth, maintain healthy margin & DOI.
Build strategic partnerships with key brand principals and execute campaigns activation.
EU & UK Business Planner
Fast Retailing Ltd - THEORY | HELMUT LANG
09.2016 - 05.2020
The key role to act as the bridge between global merchandising team, sales, finance & logistic team to define the commercial budget of the year.
Merchandise financial planning, SKU projections for production team.
Euro and GBP pricing both for wholesale and retail.
Support Sales Director for: FY budgeting, forecasting, wholesale agreements, OTB & RTV budget for accounts.
Monthly sell through reporting for franchises, department stores & top doors.
Retail Merchandiser
PT. Mitra Adiperkasa Tbk. - Marks & Spencer
04.2015 - 12.2015
Education
MBA - Luxury Brand And Retail Management
Milano Fashion Institute
Italy
04.2001 -
Bachelor of Arts - Fashion Business
LaSalle University
Indonesia
04.2001 -
Skills
Microsoft Excel
Freelance
Brand Commercial Strategist, Earth Island Bali (December 2023 — March 2024)
Develop and execute integrated strategies that align brand positioning with business objectives and commercial outcomes.
Work cross-functionally with marketing, product design, production, digital and sales teams to identify new opportunities, optimize go-to-market strategies.
Guest Speaking & Workshop
European Higher Education Fair - "Becoming a Fashion Specialist in Italy"
PPI Milan - "How to Pursue Your Career in The European Fashion Industry"
Copenhagen Youth Fashion Council - Sustainable Development Goals
British Fashion Council - "Develop your Fashion Label"
British Fashion Council - Fashion Fast Forward, Emerge of a New Trend
Chef de projet eCommerce at TAPESTRY NYC (Coach, Kate Spade, Stuart Weitzman)Chef de projet eCommerce at TAPESTRY NYC (Coach, Kate Spade, Stuart Weitzman)