Nivi Dayanasari
Summary
+10 years experience in the vibrant yet dynamic industry of Fashion, Retail, Luxury & E-commerce Business. Proven track record in building brand equity and driving revenue. Previously based in Milan, currently in Jakarta.
Overview
11
11
years of professional experience
3
3
Languages
Work History
E-commerce Trading Manager
Kanmo Group - Coach | Kate Spade (Tapestry, Inc)
03.2023 - Current
- Develop & execute e-commerce strategy aligns with long-term brand equity goals and premium brand positioning. Manage P&L for strategic decisions and ensure financial targets are met or exceeded.
- Oversees the end-to-end process for website & marketplaces. Driving revenue growth, digital presence, profitability and digital marketing budget allocations.
- Lead cross-functional teams (marketing, operations, merchandising, tech) to ensure seamless 360° alignment.
- Champion digital innovation initiatives including livestream, affiliate marketing, content automation, social commerce, and multi-location fulfillment.
- Conduct in-depth CRM analysis to enhance customer segmentation across online and offline channels.
Merchandising Manager
Luxehouze.com
09.2022 - 12.2022
- Product sourcing, OTB & assortment planning for luxury watches & handbags.
- Managed inventory levels and maintained healthy sales margins through strategic buying.
- Built positive relationships with suppliers across the globe for consistent and reliable supply of products.
Buying Merchandising Lead
Blibli.com (Djarum Group)
01.2021 - 06.2022
- Manage leading global and local brands including PUMA, New Balance, Asics, Reebok, 2XU, Mizuno, Hydroflask, and Columbia for trading department.
- Merchandising planning and assortment buying aligned with category performance goals. Drive revenue grwoth, maintain healthy margin & DOI.
- Build strategic partnerships with key brand principals and execute campaigns activation.
EU & UK Business Planner
Fast Retailing Ltd - THEORY | HELMUT LANG
09.2016 - 05.2020
- The key role to act as the bridge between global merchandising team, sales, finance & logistic team to define the commercial budget of the year.
- Merchandise financial planning, SKU projections for production team.
- Euro and GBP pricing both for wholesale and retail.
- Support Sales Director for: FY budgeting, forecasting, wholesale agreements, OTB & RTV budget for accounts.
- Monthly sell through reporting for franchises, department stores & top doors.
Retail Merchandiser
PT. Mitra Adiperkasa Tbk. - Marks & Spencer
04.2015 - 12.2015
Education
MBA - Luxury Brand And Retail Management
Milano Fashion Institute
Italy 04.2001 -
Bachelor of Arts - Fashion Business
LaSalle University
Indonesia 04.2001 -
Skills
Microsoft Excel
Freelance
Brand Commercial Strategist, Earth Island Bali (December 2023 — March 2024)
- Develop and execute integrated strategies that align brand positioning with business objectives and commercial outcomes.
- Work cross-functionally with marketing, product design, production, digital and sales teams to identify new opportunities, optimize go-to-market strategies.
Guest Speaking & Workshop
- European Higher Education Fair - "Becoming a Fashion Specialist in Italy"
- PPI Milan - "How to Pursue Your Career in The European Fashion Industry"
- Copenhagen Youth Fashion Council - Sustainable Development Goals
- British Fashion Council - "Develop your Fashion Label"
- British Fashion Council - Fashion Fast Forward, Emerge of a New Trend
Timeline
E-commerce Trading Manager
Kanmo Group - Coach | Kate Spade (Tapestry, Inc)
03.2023 - Current
Merchandising Manager
Luxehouze.com
09.2022 - 12.2022
Buying Merchandising Lead
Blibli.com (Djarum Group)
01.2021 - 06.2022
EU & UK Business Planner
Fast Retailing Ltd - THEORY | HELMUT LANG
09.2016 - 05.2020
Retail Merchandiser
PT. Mitra Adiperkasa Tbk. - Marks & Spencer
04.2015 - 12.2015
MBA - Luxury Brand And Retail Management
Milano Fashion Institute
04.2001 -
Bachelor of Arts - Fashion Business
LaSalle University
04.2001 -