Summary
Overview
Work History
Education
Skills
Freelance
Guest Speaking & Workshop
Timeline
Generic
Nivi Dayanasari

Nivi Dayanasari

Summary

+10 years experience in the vibrant yet dynamic industry of Fashion, Retail, Luxury & E-commerce Business. Proven track record in building brand equity and driving revenue. Previously based in Milan, currently in Jakarta.

Overview

11
11
years of professional experience
3
3
Languages

Work History

E-commerce Trading Manager

Kanmo Group - Coach | Kate Spade (Tapestry, Inc)
03.2023 - Current
  • Develop & execute e-commerce strategy aligns with long-term brand equity goals and premium brand positioning. Manage P&L for strategic decisions and ensure financial targets are met or exceeded.
  • Oversees the end-to-end process for website & marketplaces. Driving revenue growth, digital presence, profitability and digital marketing budget allocations.
  • Lead cross-functional teams (marketing, operations, merchandising, tech) to ensure seamless 360° alignment.
  • Champion digital innovation initiatives including livestream, affiliate marketing, content automation, social commerce, and multi-location fulfillment.
  • Conduct in-depth CRM analysis to enhance customer segmentation across online and offline channels.

Merchandising Manager

Luxehouze.com
09.2022 - 12.2022
  • Product sourcing, OTB & assortment planning for luxury watches & handbags.
  • Managed inventory levels and maintained healthy sales margins through strategic buying.
  • Built positive relationships with suppliers across the globe for consistent and reliable supply of products.

Buying Merchandising Lead

Blibli.com (Djarum Group)
01.2021 - 06.2022
  • Manage leading global and local brands including PUMA, New Balance, Asics, Reebok, 2XU, Mizuno, Hydroflask, and Columbia for trading department.
  • Merchandising planning and assortment buying aligned with category performance goals. Drive revenue grwoth, maintain healthy margin & DOI.
  • Build strategic partnerships with key brand principals and execute campaigns activation.

EU & UK Business Planner

Fast Retailing Ltd - THEORY | HELMUT LANG
09.2016 - 05.2020
  • The key role to act as the bridge between global merchandising team, sales, finance & logistic team to define the commercial budget of the year.
  • Merchandise financial planning, SKU projections for production team.
  • Euro and GBP pricing both for wholesale and retail.
  • Support Sales Director for: FY budgeting, forecasting, wholesale agreements, OTB & RTV budget for accounts.
  • Monthly sell through reporting for franchises, department stores & top doors.

Retail Merchandiser

PT. Mitra Adiperkasa Tbk. - Marks & Spencer
04.2015 - 12.2015

Education

MBA - Luxury Brand And Retail Management

Milano Fashion Institute
Italy
04.2001 -

Bachelor of Arts - Fashion Business

LaSalle University
Indonesia
04.2001 -

Skills

Microsoft Excel

Freelance

Brand Commercial Strategist, Earth Island Bali (December 2023 — March 2024)

  • Develop and execute integrated strategies that align brand positioning with business objectives and commercial outcomes.
  • Work cross-functionally with marketing, product design, production, digital and sales teams to identify new opportunities, optimize go-to-market strategies.

Guest Speaking & Workshop

  • European Higher Education Fair - "Becoming a Fashion Specialist in Italy"
  • PPI Milan - "How to Pursue Your Career in The European Fashion Industry"
  • Copenhagen Youth Fashion Council - Sustainable Development Goals
  • British Fashion Council - "Develop your Fashion Label"
  • British Fashion Council - Fashion Fast Forward, Emerge of a New Trend

Timeline

E-commerce Trading Manager

Kanmo Group - Coach | Kate Spade (Tapestry, Inc)
03.2023 - Current

Merchandising Manager

Luxehouze.com
09.2022 - 12.2022

Buying Merchandising Lead

Blibli.com (Djarum Group)
01.2021 - 06.2022

EU & UK Business Planner

Fast Retailing Ltd - THEORY | HELMUT LANG
09.2016 - 05.2020

Retail Merchandiser

PT. Mitra Adiperkasa Tbk. - Marks & Spencer
04.2015 - 12.2015

MBA - Luxury Brand And Retail Management

Milano Fashion Institute
04.2001 -

Bachelor of Arts - Fashion Business

LaSalle University
04.2001 -
Nivi Dayanasari