Norita Margareth Berta
Lead Product Manager
Summary
Highly skilled and results-driven Lead Product Manager with over 12 years of experience in product development and management. Proven successfully leading cross-functional teams to deliver innovative and high-impact products for customers that align with business goals and exceed customer expectations
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Lead Product Manager - Shared Services
Ajaib Technology Indonesia
1 2023 - Current
- Lead two team members for Shared Services Domain and ensure team members can grow and scale their skills
- Accountable for Shared Services Metrics domain starting from acquisition of new users, engagement of existing users, and increase productivity for common functionalities across BUs (Shares, Mutual Funds, Crypto) in the Ajaib Product Ecosystem.
- Acquisition of new users: Achieved ~5% acquisition growth for Ajaib's main products (Stock, Mutual Fund and Crypto), from first app discovery (install) to first funded (top-up to the Ajaib ecosystem), by offering seamless onboarding process and trusted top up experiences, etc.
- Engagement of existing users: Achieved ~10% engagement growth with enable multiple features that help users understand stock, mutual fund and crypto products
- Increase productivity for common functionalities across BUs: with a fast paced company, the team platform delivers common functionality that can be used for all BUs, for example: enable scalable roll out manager, ab testing, etc.
- Key PIC for any discussions related with Bank Partners, Regulator, and external parties.
- Accountable for Mutual Fund Growth Product
- Successfully managed AUM growth of approximately 2% MoM for mutual fund products through strategic partnerships with investment managers.
- Deliver Cash Management Product from 0 to 1 to Market with value product proposition: democratizing treasury product offerings, which have traditionally been accessible only to the wealthy.
Senior Product Manager - Authentication & Onboarding
Ajaib Technology Indonesia
1 2022 - 12.2022
- Successfully created an onboarding platform that is easy to scale for multiple investment products (stocks, mutual funds, crypto, and new products), ensuring alignment with the numerous regulatory requirements for each product
- Achieved an onboarding rejection rate of less than 5% through multiple iterations of user journey improvements, SOP alignment, proper fraud case handling, and adherence to regulatory requirements
- Developed and monitored key metrics in the onboarding domain, including conversion rate, retention rate, cross-selling metrics, and onboarding cost
- Negotiated with third parties to optimize and set an efficient onboarding cost
- Participated as a Sekuritas Auditee in audits with OJK and PPATK, focusing on KYC and Anti-Money Laundering processes.
Product Manager - Payment and TravelokaPay
Traveloka
06.2019 - 09.2021
- Achieved a ~73% increase in credit card installment GBV from 2019 to 2021 while maintaining a positive revenue margin
- Successfully introduced credit card installment features in the Thailand and Vietnam markets
- Attained a ~20% cost optimization in the payment area from 2020 onwards by introducing new revenue levers and enhancing the efficiency of acquisition costs
- Improved the payment experience to meet various business unit needs by introducing new payment flows, split payments, and down payments, particularly catering to Traveloka PayLater use cases
- Collaborated with the Accommodation & Experience Business to win the SingapoRediscovers Vouchers tender, resulting in a 1000x growth in the Singapore market
- Successfully enabled Mandiri & BCA direct debit payment methods
- Led three associate product managers in the payment and TravelokaPay domains, ensuring team growth and development.
Associate Product Manager - Payment
Traveloka
01.2018 - 06.2019
- Enabled the Uangku payment method on the Traveloka platform
- Developed payment configuration tools to cater to all business unit use cases, successfully reducing development time for special payment method enablement
- Improved the booking-to-pay-now conversion rate by approximately 5% by addressing customer issues in the coupon application area and other related challenges.
Traveloka – Corporate Technology Analyst
Traveloka
12.2015 - 12.2017
- Successfully defined finance process flows and requirements for Traveloka PayLater enablement, achieving zero bugs and minimizing manual efforts from the Finance Operations Team
- Delivered HRIS implementation on time with minimal bugs, successfully converting HR manual processes into a system-based approach, and collaborated with the HR team to migrate manual data into the Workday system
- Delivered Oracle implementation on time with minimal bugs, ensuring alignment with internal business processes at Traveloka.
SAP Implementation Team
Accenture
11.2012 - 12.2015
- Part of the Data Analyst & Conversion Team for SAP implementation projects in the telecommunications, electricity, and oil & gas sectors
- Managed the end-to-end migration process across SAP MM, PM, and FM modules, including requirement gathering, data profiling and discovery, solution agreement, testing, cutover management, and post-go-live support.
Education
Bachelor of Information System -
Tarumanagara University
01.2008 - 04.2012
Skills
Data-driven decision-making
Product Vision and Strategy
Roadmap development
Project Management
Teamwork and Collaboration
Timeline
Product Manager - Payment and TravelokaPay
Traveloka
06.2019 - 09.2021
Associate Product Manager - Payment
Traveloka
01.2018 - 06.2019
Traveloka – Corporate Technology Analyst
Traveloka
12.2015 - 12.2017
SAP Implementation Team
Accenture
11.2012 - 12.2015
Bachelor of Information System -
Tarumanagara University
01.2008 - 04.2012
Lead Product Manager - Shared Services
Ajaib Technology Indonesia
1 2023 - Current
Senior Product Manager - Authentication & Onboarding
Ajaib Technology Indonesia
1 2022 - 12.2022
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