NOVI HERAWATI
Summary
Results-oriented professional skilled in relationship building and strategic planning, with proven communication and negotiation abilities. Analytical thinker and leader, effectively supporting team objectives and enhancing sales initiatives.
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work history
Assistant Director of Sales
The Westin Resort & SPA Ubud, Bali
2023.10 - Current
- Achieved customer satisfaction with effective negotiation and communication skills.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
- Analysed sales reports to identify trends and update strategies.
- Managed key accounts to build strong, lasting partnerships.
- Generated new leads and opportunities to maximise revenue.
- Oversaw team performance to ensure alignment with company objectives and target market.
Account Director
THE WESTIN RESORT NUSA DUA, BALI
2022.07 - 2023.10
- In charge for handling Asia Market, Domestic, Korea, Japan and India Market, Europe Market, Leisure Group
- Working closely with DOS and DOSM to plan sales strategy and make sure to implement it based market
- Close collaboration with Revenue to maximize hotel revenue and ADR
- GGT Submission
- Weekly Report for SSM and join SSM
- Weekly sales call to find the market update/insight and to maintain our relationship with our partner
- GRC Meeting
Account Manager
THE WESTIN RESORT NUSA DUA, BALI
2019.09 - 2022.06
- Collaborated with Revenue to maximise hotel revenue, ADR, and enhance production from Direct Connect wholesale partner
- Managed Asia Market, including Series Group, Domestic, Korea, Japan, India, and Europe Markets
- Creating Strategy/action plan based on hotel’s needs based on guidance from DOS
- Conducted weekly sales call to strategise and align sales objectives
- Manage relationship with other wholesalers who are connected to EPS
- Launch the special offer/program/promotion in a timely manner
- Facilitated GRC meetings to address governance and risk management
Sales Specialist
THE WESTIN RESORT NUSA DUA, BALI
2016.12 - 2019.08
- In charge for handling China, Japan and Korea Market
- Prepare Holiday calendar.
- Analyzing market trend
- Creating Special promotion based on Holiday Calendar and market need for China, Japan & Korea Market
- Close collaboration with Revenue to maximise hotel revenue
- Weekly sales call
Reservation Manager
THE WESTIN RESORT NUSA DUA, BALI
2015.01 - 2016.11
- Manage day to day operation at Reservation, manage daily schedule, balancing room type in the system, attending GRC Meeting, Checking Expected Arrival, Meet and greet the Organizer of Groups, Attend Rundown meeting with Organizer and all department’s head
Assistant Reservation Manager
THE WESTIN RESORT NUSA DUA, BALI
2013.11 - 2014.12
- Run Group Compare Report to ensure no discrepancies among CRS, PMS, RMS and ISAC, attending GRC Meeting, actively have communication with Organizer of The group prior to arrival and during stay, finalizing the Rooming List of the Group, Tracing Group Attrition date and Deposit Cut Off Date
Reservation Sales Agent
THE WESTIN RESORT NUSA DUA, BALI
2012.02 - 2013.10
- Process all reservation requests, changes, and cancellations received by phone, fax, or mail. Identify guest reservation needs and determine appropriate room type. Verify availability of room type and rate. Answer questions about property facilities/services and room accommodations. Input and access data in reservation system, create made on and cancellation report, process advance reservation payment.
Education
English Faculty
UDAYANA UNIVERSITY
2008.01 - 2011.01
Skills
- Communication
- English
- Professional Hospitality
- Microsoft Office
- SFA Web
- Lightspeed
- Crystal Reports
- Negotiation skill
- B2B sales experience
- Digital marketing
- Forecasting accuracy
Timeline
Assistant Director of Sales
The Westin Resort & SPA Ubud, Bali
2023.10 - Current
Account Director
THE WESTIN RESORT NUSA DUA, BALI
2022.07 - 2023.10
Account Manager
THE WESTIN RESORT NUSA DUA, BALI
2019.09 - 2022.06
Sales Specialist
THE WESTIN RESORT NUSA DUA, BALI
2016.12 - 2019.08
Reservation Manager
THE WESTIN RESORT NUSA DUA, BALI
2015.01 - 2016.11
Assistant Reservation Manager
THE WESTIN RESORT NUSA DUA, BALI
2013.11 - 2014.12
Reservation Sales Agent
THE WESTIN RESORT NUSA DUA, BALI
2012.02 - 2013.10
English Faculty
UDAYANA UNIVERSITY
2008.01 - 2011.01