Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Noviana

Noviana

Marketing Manager
Jakarta,JK

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

5
5
years of professional experience
4
4
Languages

Work History

Marketing Manager

PT FCL Internasional Indonesia
09.2023 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.( eg: Sanrio Collaboration Product, Cooperate with Actress for photoshoot, Brand Activation )
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.(eg: KOL cooperation, OOH advertising Strategies.)
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals. ( eg: Managing Budget for Offline Activities, Brand Ambassador Kit, Muse Kit, Offline Adverstising Kit, Including Budget Team employee )
  • Increased brand awareness by developing and implementing strategic marketing campaigns.(eg: Tiktok Super Brand Day, Filter Challenge at tiktok, jingle for Social Media)
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability. ( eg: Approval budget for marketing campaign )
  • Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.( eg: Checking and support the product knowledge, Brochure brief, etc)
  • Conducted market research to identify trends, informing product development and positioning strategies.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Conducted market research to identify new opportunities and target markets.
  • Trained junior marketing staff, elevating team capabilities and performance.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing Supervisor

PT FCL Internasional Indonesia
06.2021 - 08.2023
  • Planned and carried out successful marketing events and trade show appearances as head of 12-person marketing team.
  • Planned New Product Development & Marketing Campaigns ( Led the end-to-end product development process, from concept ideation, research, and formulation to production and launch, ensuring alignment with market trends and consumer needs. Collaborated with cross-functional teams, including R&D, design, and sales, to deliver innovative products with impactful go-to-market strategies.Designed and executed strong marketing campaigns to position the brand effectively, increase awareness, and drive product success. eg: #PROUDLYPROVEYOURBEAUTY campaign)
  • Develop and implement marketing strategies that align with business goals, enhancing brand visibility across multiple platforms.
  • Coordinated trade show appearances, maximizing brand exposure at industry events.national and international industry events, driving engagement and strengthening B2B and B2C relationships.Eg : Cosmobeaute – B2B Exhibition (Indonesia), Femaledaily X Beauty – Jakarta, Surabaya, Bandung (Indonesia), Be on Fest – Bandung (Indonesia), Beauty World – Dubai, United Arab Emirates
  • Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
  • Cultivated and maintained strong relationships with industry influencers and celebrities to enhance brand visibility, credibility, and audience engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and content teams to develop high-quality creative assets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Warehouse Supervisor

PT FCL Internasional Indonesia
10.2019 - 06.2021
  • Supervised shipping and receiving, distribution and workplace safety.
  • Supervised warehouse operations by managing employees during shifts.
  • Operated warehouse material handling equipment correctly to move loads.
  • Used warehouse management software to reconcile daily inventory.
  • Supervised shipping and handling operations.
  • Managed a team of warehouse workers for optimal scheduling, task delegation, and overall productivity.
  • Maintained a clean working environment by enforcing strict cleanliness standards throughout the entire facility.
  • Coordinated cross-departmental efforts to ensure seamless communication between sales, procurement, and logistics teams.
  • Developed strong relationships with suppliers to secure timely deliveries and maintain adequate inventory levels.
  • Performed troubleshooting to resolve issues with equipment, devices and products.
  • Collaborated with other department heads on company-wide initiatives aimed at improving operational efficiency across multiple divisions.
  • Redesigned warehouse layout to accommodate new equipment, maximize space utilization, and optimize processes.
  • Handled day-to-day shipping and receiving overseeing more than 1000-5000 packages per day.
  • Maintained accurate records of team attendance and documented disciplinary actions.
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Evaluated team performance and provided feedback on areas requiring improvement.

Education

Bachelor of Applied Science - Hospitality Administration And Management

Trisakti Institute of Tourism
Jakarta, Indonesia
10-2019

High School Diploma -

PAHOA Senior High School
South Tangerang, Indonesia
06-2015

Skills

Customer acquisition

Accomplishments

  • Successfully managed 5,000 packages by introducing Mabang-WMS for training, task supervision, and feedback. This streamlined the process, improved efficiency, and ensured smooth operations.
  • Managed production of Focallure PRO-Series from concept creation to launch.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Successfully helped plan, budget, and execute the Annual Year Celebration for multiple years. My contributions ensured smooth execution, staying within budget, and delivering an event that boosted company morale and brand visibility.
  • Supervised team of 17 staff members.
  • Successfully executed a brand activation campaign from a small community event to a large-scale activation, engaging diverse audiences through localized activities, influencer collaborations, and immersive brand experiences.
  • Directed and modeled for a successful photoshoot, overseeing every aspect from creating the brief, guiding poses, selecting makeup styles, and curating wardrobe choices to stepping in as the model. My hands-on approach ensured a cohesive vision, leading to a seamless execution and stunning final images that aligned perfectly with the brand's aesthetic.

Timeline

Marketing Manager

PT FCL Internasional Indonesia
09.2023 - Current

Marketing Supervisor

PT FCL Internasional Indonesia
06.2021 - 08.2023

Warehouse Supervisor

PT FCL Internasional Indonesia
10.2019 - 06.2021

Bachelor of Applied Science - Hospitality Administration And Management

Trisakti Institute of Tourism

High School Diploma -

PAHOA Senior High School
Noviana Marketing Manager