Novita Eka Wulandari
Consumer Insight & Market Intelligence
Jakarta
Summary
I am an analytic junkie, who translate insight into action as a hobby. Started my early professional years in FMCG, I also own wide exposure to Telco and Tech companies.
Myself, is a puzzle piece which play an embedded, independent, pivotal role in the Business Strategy. The mission is to be the company's eyes and ears in identifying what would be the next milestone by giving clear story on what happened outside. It is a continuous triangulation of the customer unmet need, the competitor action and reaction, the global challenge and a lot more.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Head of Market Intelligence
GoTo
Jakarta
01.2023 - Current
- A strategic thought partner for the Strategy and Product team by safeguarding the new product development under the objective of enhancing the product profitability since early cycle.
- Build the Market Intelligence tool for ecommerce business to give competitive perspective on Product experience, Pricing, Unit Economic (cost of revenue and gross take), Users Acquisition & Loyalty building.
- Inspire the Strategy and Product by providing foresight on future industry trends and learning from good practices among global players
Head of Market Intel for On Demand & Food Insight
Gojek
Jakarta
11.2019 - 12.2022
- Build the Market Intelligence tool for On Demand business to give competitive perspective on Product experience, Pricing, Unit Economic (cost of revenue and gross take), Users Acquisition & Loyalty building. It covers online food delivery, ride hailing and online retail logistics.
- Be a strategic thought partner for the Strategy team in feature monetization with proven commercial impact
- Be a key person in new product development for online food delivery business
Sr GM of Market Insight & Cust Experience
Indosat Ooredoo
Jakarta
03.2013 - 11.2019
- Key Person of Commercial-Led CAPEX Planning w/proven increment of Internet Satisfaction in congested areas
- Build a Competitor Intelligence system to capture product; pricing; and sales competitiveness in City level with 99% forecast accuracy
- Lead the initiatives on users price sensitivity measurement to enable more personalized telco package offer
- Lead Marketing decision on Brand Portfolio Optimization and Valuation during Indosat Rebranding with Ooredoo
- Build “Ideas Factory” mechanic to ensure robust product ideas bank for Product team
Client Service Director for FMCG
Millward Brown (Kantar)
Jakarta
09.2012 - 04.2013
- Build a White Space analytic for Personal Care - New Product and
Communication development in the biggest FMCG in ID to enable strong brand distinctiveness - Lead Communication Channel Mix Optimization for 360˚ Brand
Campaign for the biggest FMCG in ID
GM of Market and Competition Insight
Bakrie Telecom
Jakarta
07.2009 - 08.2012
- Crack CDMA Price Superiority over GSM brands by initiating Tariff Challenge campaign in guerrilla approach
Customer & Market Insight Jr Manager
Unilever Indonesia
Jakarta
07.2007 - 07.2009
- Lead the Campaign Ideation to increase brand's business volume in High Penetration category with 90%+ market share
- Convince Distributors on Channel prioritization for Segmented Personal Care Product
Education
Bachelor of Science - Industrial Engineering
Gadjah Mada University
Indonesia 08.2003 - 05.2007
Skills
Market Intelligence
Timeline
Head of Market Intelligence
GoTo
01.2023 - Current
Head of Market Intel for On Demand & Food Insight
Gojek
11.2019 - 12.2022
Sr GM of Market Insight & Cust Experience
Indosat Ooredoo
03.2013 - 11.2019
Client Service Director for FMCG
Millward Brown (Kantar)
09.2012 - 04.2013
GM of Market and Competition Insight
Bakrie Telecom
07.2009 - 08.2012
Customer & Market Insight Jr Manager
Unilever Indonesia
07.2007 - 07.2009
Bachelor of Science - Industrial Engineering
Gadjah Mada University
08.2003 - 05.2007
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