Nugyasa Laksamana
Jakarta
Overview
12
12
years of professional experience
Work History
BUSINESS DEVELOPMENT
PT Big Media Technology (GAMI Indonesia)
11.2025 - Current
- Developed partnerships with 10+ media organizations and gaming communities, expanding GAMI's promotional network and creating additional opportunities for community-driven growth.
- Acquired and onboarded 150+ player talents and 50+ agencies, expanding GAMI's talent ecosystem and strengthening the platform's service capacity
- Ensured compliance with project requirements for talent income in campaigns and events, maintaining talent engagement levels.
- Established collaborations with 30+ gaming and non-gaming KOLs, executing influencer campaigns to increase brand awareness, drive app discovery, and attract new users.
- Supported user acquisition and engagement initiatives that increased monthly active users by 25% over three months through talent recruitment, community activation, and targeted campaigns.
BUSINESS DEVELOPMENT
Battutta Technology (LITA Indonesia)
08.2023 - 08.2025
- Led KOL and influencer partnership initiatives across gaming and non-gaming verticals to expand market reach, increase brand awareness, and drive user acquisition. Total collaborated with more than 100+ KOLs.
- Achieved 40% growth in app installations in 2024 through strategic influencer collaborations and targeted partnership initiatives.
- Built and maintained a strong network of KOLs, agencies, and strategic partners to support marketing campaigns, audience acquisition, and long-term business growth.
- Established cross-sector partnerships with government agencies, NGOs, and external stakeholders to support collaborative initiatives and community engagement.
- Contributed to a strategic campaign involving the Indonesian National Football Team (Timnas Indonesia) and PSSI, enhancing brand visibility and community engagement.
- Coordinated partnership execution with internal teams and external stakeholders to ensure effective campaign delivery and alignment with business objectives.
BUSINESS DEVELOPMENT and COMMUNITY/CONTENT OPS
Bytedance (PT MP Games) - Helo Indonesia
12.2020 - 07.2023
- Developed and implemented regional content strategies to improve content relevance, strengthen user engagement, and support platform growth across sports and automotive verticals.
- Built and maintained relationships with organizations, content creators, digital communities, and media partners to expand content collaboration opportunities and strengthen the platform’s creator ecosystem, for example collaboration with Miniso Indonesia, PSSI, and Manchester City.
- Identified emerging content trends and audience interests through performance data analysis, translating insights into actionable content strategies and editorial decisions.
- Monitored daily trending topics and managed content feed updates to maintain content freshness, relevance, and alignment with audience interests.
- Coordinated content campaigns and collaborative initiatives with creators, media partners, and internal teams, ensuring deliverables aligned with campaign objectives and platform requirements.
- Supported creator and community development initiatives by identifying content opportunities and facilitating collaborations that encouraged content participation and user engagement.
- Collaborated cross-functionally to improve content distribution, increase content discoverability, and support audience engagement across the platform.
EDITOR / JOURNALIST
KG Media - PT Kompas Cyber Media (Kompas.com & Bolasport.com)
04.2015 - 12.2020
- Field news coverage, international & national
- Managed end-to-end news production
- Managed daily sports journalist operations
- Oversaw development and delivery of special features content
- Co-hosted news video segments during live broadcasts
- Guided and supported freelancers and interns in producing high-quality journalism
- Collaborated with business partners to achieve common goals
Education
Bachelor of Science - Communication
PASUNDAN UNIVERSITY
BANDUNG01-2014
Social Science
SMA KESATUAN
BOGOR01-2010
Skills
- Business Development
- Influencer marketing
- Influencer Strategy
- Market Analysis
- Social Media
- SEO
- Stakeholder Engagement
- Community
- Journalistic (Writing & Video)
Timeline
BUSINESS DEVELOPMENT
PT Big Media Technology (GAMI Indonesia)
11.2025 - Current
BUSINESS DEVELOPMENT
Battutta Technology (LITA Indonesia)
08.2023 - 08.2025
BUSINESS DEVELOPMENT and COMMUNITY/CONTENT OPS
Bytedance (PT MP Games) - Helo Indonesia
12.2020 - 07.2023
EDITOR / JOURNALIST
KG Media - PT Kompas Cyber Media (Kompas.com & Bolasport.com)
04.2015 - 12.2020
Bachelor of Science - Communication
PASUNDAN UNIVERSITY
Social Science
SMA KESATUAN