Nur Aulia Sarah
Experienced E-Commerce Professional | Passionate About Digital Innovation, Growth & Brand Management
Jakarta,JK
Summary
Experienced manager and analytical problem-solver with a talent for team building, leadership, and motivation. Possess excellent customer relations aptitude and strong relationship-building skills to create positive connections with clients. Demonstrates proficiency in independent decision-making and sound judgment, consistently making impactful contributions to company success. Dedicated to applying training, monitoring, and morale-building abilities to enhance employee engagement and boost overall performance.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Senior Manager E-Commerce
Deca Group
- 5 2022
- -Strategic Planning for 3 Brands (Trueve, White Story and Bonavie) especially for all the things related to Marketplace & E-Commerce -Align with merchandising and marketing to drive strategic commercial trading platforms that make use of advanced analytical methodologies and multiple data sources -Develop deep understanding of Trueve, White Story and Bonavie customers globally -Implement user experience in specific areas of the site (marketplace) -Establish formal processes for developing consumer-centered experiences and prioritizing functionality and releases -Build a high performing team -Work with Operations to ensure safety and soundness in the end-to-end fulfillment process order -Negotiation with Marketplace PIC in order to get best exposure & offer from MP side -Responsible for the analysis of actual sales results to plan, identifying trends and opportunities for increased revenue and profitability including in season pricing, distribution, and investment opportunities -Actively interprets and reviews financial results.
Online Sales Manager
PT ITUB (Gently Indonesia)
07.2024 - 09.2024
- Managed online metrics and made recommendations for continued improvement and optimization.
- Analyzed online sales data and developed action plans to improve margin, revenue and processes.
- Generated monthly sales reports and shared insights and recommendations to drive sales.
- Leveraged customer database to nurture and grow current sales and identify new business opportunities.
- Monitored online marketplaces for accuracy, product offerings and pricing and influenced data sources to identify gaps and opportunities.
- Liaised with product marketing and sales teams to support strategic planning, testing and execution of initiatives for e-commerce websites.
- Drove strategy for online platform, order management and fulfillment process to meet company objectives.
- Diagnosed and resolved technical challenges for customers to facilitate online order process.
- Conducted team meetings and offered one-one-one guidance to maximize productivity and help employees reach full potential.
- Analyzed customer data to identify trends and opportunities for targeted sales initiatives.
- Implemented inventory management systems to optimize stock levels, reducing out-of-stock instances and improving order fulfillment rates.
- Optimized website content for improved search engine rankings, resulting in increased organic traffic and conversions.
- Trained new team members on company policies, procedures, and best practices for managing online sales operations successfully.
E Commerce Channel Unit Head
PT Arya Noble (ERHA Pharmacy Indonesia)
- 05.2021
- - Analyze consumer needs, and competitive offerings to create strategy and provide direction on best practices and emerging trends in relation to Ecommerce capabilities - Create and own the business case for ecommerce initiatives and advocate for these initiatives to be incorporated into the global product roadmap - Create strategies and initiatives around driving traffic to e-channels, and increasing conversion rates and average order size - Responsible for management of Ecommerce vendors - Manages workflows and looks for process efficiencies - Develop, maintain and communicate e-channels update schedules and processes. - Work in partnership with Marketing on all electronic marketing efforts: banner ads, Social Media, etc - Coordinate New Product launches with E-Channels - Manage the timely deployment of all e-marketing and merchandising campaign content on marketplace - Responsible for managing Ecommerce projects and budgets to ensure timeliness and on-budget delivery - Participate in testing of product, content, campaign and promotion updates to the official store on marketplace - Ensure consistent branding, image and content delivery across the marketplace and maintain accuracy of product descriptions and pricing
Strategic, Business Development & International E-Channel Unit Head (Erha Online Retail)
PT Arya Noble (ERHA Pharmacy Indonesia)
- 12.2019
- - Work & monitoring employeeʼs KPIs in collaboration with the CEO of Erha Online Retail directly. - Collaborate with data analyst to gather a broad insight of the marketing activity each channels including marketplace & erhastore website itself and create strategy based on the Data - Check & monitor each employee's Tasks everyday. - Collect & Manage Expenses Form Data which have been released from each channels & submit to P&L Report monthly (in collaboration with the Data Analyst) - Create & Analysis Profit & Loss each channels based on the data collected (in collaboration with the Data Analyst). - Engage in critical decision making with CEO of Erha Online Retail directly - Professional growth path and performance feedback during weekly work planning, monthly project performance reviews, quarterly professional feedback, annual goal setting & review. - Monitor Operational Team Activity (in collaboration with the Data Analyst) - Handle Business Development & International E-Channel
Research Assistant Part Time & Alumni Relation
School of Business and Management ITB (SBM ITB)
10.2019 - 12.2019
- - Class Material Preparation Assistant (International Business Communication) for Bachelor of Management - Alumni Relation Specialist (Engage and Gather Information for Tracer Study Research) - Collaboration with partners in every Talkshow Event - Event Organizer (including design of all of publicational related)
Sales Associate
Rosebay Consulting Pvt Ltd
05.2019 - 11.2019
- Sales operations: acquire and on board business users by maintaining a healthy pipeline of leads, and by developing and taking care of professional relationships for Indonesia territory and make sales plan for assigned territory.
- Do the Business development : develop new business opportunities and partnerships with customers
- Doing outreach to clients via cold calls/emails/meetings, timely follow ups, administrative work (contract drafting, coordination) and Maintain relations with customers and understand their problems/concerns
- Account Management
Staff Intern at Corporate Communication Division
PT. Bio Farma Persero
05.2018 - 07.2018
- Fully support companyʼs corporate communication strategy and execute it in different phases
- Create and curate engaging content
- Effectively utilize companyʼs social media and blogs
- Assist in administrative duties
- Build and update media lists and databases
- Schedule, coordinate, and attend various events
- Perform research and market analysis activities
Frontliner
PT. Bank Mandiri (Persero) Tbk
09.2016 - 07.2017
- Assisting customers with processing transactions, such as deposits, withdrawals, or payments, resolving complaints or account discrepancies, and answering questions.
- Informing customers about bank products and services.
- Tracking, recording, reporting, and storing information related to transactions, bank supplies, and customers, ensuring all information is accurate and complete.
- Maintaining and balancing cash drawers and reconciling discrepancies.
- Packaging cash and rolling coins to be stored in drawers or the bank vault.
- Keeping a clean, organized work area and a professional appearance.
- Handling currency, transactions, and confidential information in a responsible manner.
- Using software to track bank information and generate reports.
- Following all bank financial and security regulations and procedures.
Education
Fakultas Perikanan dan Ilmu Kelautan -
Universitas Padjajaran
08.2012 - 05.2016
MBA - Marketing
School of Business And Management ITB (SBM ITB)
Bandung, Indonesia 05.2017 - 05.2019
Skills
Microsoft Office
Personal Information
- Place of Birth: Bandung
- Date of Birth: 05/18/94
- Gender: Female
- Nationality: Indonesia
Accomplishments
- Achieved 105.98% Sales Target on 2023 Deca Group Annual Performance 9 Brands through effectively helping with Strategic, Super Brand Day Campaign and Live Streaming with Celebrity (Dr RIchard, Mama Louisse, Ruben Onsu, Etc)
- Supervised a team of 9 staff members at Deca Group.
- Collaborated with team of Guess Brand in the development of Bonavie x Guess Project
- Documented and resolved Campaign Flow Internal Issue which led to smoother execution
Timeline
Online Sales Manager
PT ITUB (Gently Indonesia)
07.2024 - 09.2024
Research Assistant Part Time & Alumni Relation
School of Business and Management ITB (SBM ITB)
10.2019 - 12.2019
Sales Associate
Rosebay Consulting Pvt Ltd
05.2019 - 11.2019
Staff Intern at Corporate Communication Division
PT. Bio Farma Persero
05.2018 - 07.2018
MBA - Marketing
School of Business And Management ITB (SBM ITB)
05.2017 - 05.2019
Frontliner
PT. Bank Mandiri (Persero) Tbk
09.2016 - 07.2017
Fakultas Perikanan dan Ilmu Kelautan -
Universitas Padjajaran
08.2012 - 05.2016
Senior Manager E-Commerce
Deca Group
- 5 2022
E Commerce Channel Unit Head
PT Arya Noble (ERHA Pharmacy Indonesia)
- 05.2021
Strategic, Business Development & International E-Channel Unit Head (Erha Online Retail)
PT Arya Noble (ERHA Pharmacy Indonesia)
- 12.2019
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