NURSHABRINA ALIN GHASSANI
Bogor
Summary
A passionate Community Engagement with expertise in youth-focused initiatives, event management, and content creation. Experienced in building meaningful relationship with communities, partners, and stakeholders to deliver impactful program.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Event Coordinator & Host
K-POP Viewing event
Taman Ismail Marzuki, Jakarta
12.2024
- Organized and hosted a K-pop-themed movie screening for 50+ participants in theater setting
- Developed creative concepts for the event including opening speeches, sharing session, and interactive games segments
- Managed participant registration and seating arrangements to enhance audience experience
Liaison Officer of Master Ceremony
SWASANA Music Festival 2024
Taman Budaya Bogor
11.2024
- Company Overview: Swasana is music festival initiated by Dinas Pariwisata dan Kebudayaan Kabupaten Bogor to improve tourism sector
- Represented the event organizing team in coordinating with guest artists and stakeholders
- Acted as the primary point of contact, ensuring smooth communication and logistics during the event
- Contributed to the success of festival aimed at promoting tourism in Kabupaten Bogor
- Swasana is music festival initiated by Dinas Pariwisata dan Kebudayaan Kabupaten Bogor to improve tourism sector
Guest Speaker
Community of Mental Health
07.2023
- Company Overview: KindtoMind ID is community empowering youth to improve quality of self in terms mental and development skills
- Engaged the youth audience through interactive discussions
- Provided actionable insights to inspire personal growth
- Delivered an engaging presentation on social media marketing for creating impactful content
- Empowering participant to improve digital skills
- KindtoMind ID is community empowering youth to improve quality of self in terms mental and development skills
Participants
Ministry of Communication & Information Technology of Republic Indonesia
03.2023
- Actively participate a bootcamp of UMKM Level Up to get down deeper the entrepreneurship and up selling strategies
- Created a business model framework
- Coaching practices to keep relation and business partners
Head of Event Planner
Community Service: ANDES Chapter 4
Desa Karyamekar, Cariu
02.2020
- Design, plan and execute a project-based learning business activities
- Coordinated with local volunteers to ensure the success of a 10-day training event
- Empower participants by the skills and knowledge to develop effective digital marketing strategies through the digital marketing workshop (e.g increasing villager's marketing skill 30-40%)
- Arrange daily timelines and activities to guarantee smooth event execution (e.g for 10 days)
Digital Marketing Strategist
PT Pasadena Kreasi Jayaindo
Bogor
07.2023 - 11.2024
- Company Overview: Wedding, corporate, conferences, meetings, parties and culinary services
- Brand name : daily catering, nikahsamakita, nkt project
- Managed digital campaign involving collaboration with vendors and local communities
- Developed content strategies, boosting social media engagement by 50% on Tiktok
- Led influencer partnerships, achieving significant brand awareness growth
- Organized vendor collaboration events
- Wedding, corporate, conferences, meetings, parties and culinary services
- Brand name : daily catering, nikahsamakita, nkt project
Head of Digital Promotion Project
Klub Bogor Raya Wedding Expo
Bogor
01.2024 - 08.2023
- Company Overview: Annual wedding expo that provide consultation services & offer attractive deals by Klub Bogor Raya & NKT project
- Create engaging content for community by maximize the online and offline promotions including social media, videotron, and banner
- Collaborated with 30+ best vendors in Bogor consists venue & hotels, decoration & organizer, make up & attire
- Successfully attracted HOT clients and visitor traffic more than 1000++ people per day
- Annual wedding expo that provide consultation services & offer attractive deals by Klub Bogor Raya & NKT project
Marketing Staff Internship
PT Sepatu Mas Idaman
Bogor
08.2021 - 11.2021
- Company Overview: PT
- Sepatu Mas Idaman (Semasi) is a leading export-based leather shoe company established in 1987 with over 2200 Employees
- Part of Gunung Sewu Group which produces well-known shoe brands: Sperry, Hush Puppies, Gino Mariani, Chatham, Ariatt, Sebago
- Receiving customer orders and provide all information related to client orders (e.g increased customer satisfaction 30-40%)
- Transferring data based customer into computer system (e.g reduce team workload by 30-40% per day)
- Collaboration with other departments through the SyteLine ERP system
- Created approval flowchart as an innovation for the problem of slow approval duration (e.g increased productivity 30-40%)
- Handling incoming and outgoing calls
- PT
- Sepatu Mas Idaman (Semasi) is a leading export-based leather shoe company established in 1987 with over 2200 Employees
- Part of Gunung Sewu Group which produces well-known shoe brands: Sperry, Hush Puppies, Gino Mariani, Chatham, Ariatt, Sebago
Creative Support (Graphic Design)
Liquid Agency
Pancoran Timur, Jakarta Selatan
12.2023 - 03.2021
- Company Overview: The place who giving all round digital marketing solutions including social media strategy, pr & monitoring, event & exhibitions
- Designed creative materials and promotional assets for Instagram: @adshine.io and @primosupermarket
- Collaborated with cross-functional teams to deliver high-quality design solutions aligned with client objectives
- Assisted in brainstorming creative ideas to enhance community engagement and brand storytelling
- The place who giving all round digital marketing solutions including social media strategy, pr & monitoring, event & exhibitions
- Clients & Partners: Shell, Suzuki, Primo Supermarket, Hypermart, Foodmart, Wika and many more
Sponsorship Coordinator & Liaison Officer
Festival Music of Monstrosix Chapter I & Monstrosix Chapter II
Bogor
03.2016 - 05.2017
- Handle the delicate negotiations with sponsor and partnership
- Built and maintain relationship with sponsors and partners ensuring long term collaborations
- Primary contact for guest stars
- Ensuring smooth communication and logistics for their needs
Education
Bachelor Degree - Business Administration
Politeknik Negeri Jakarta
08.2018 - 10.2022
Skills
Adobe Photoshop
Adobe Illustrator
Project Management
Event Management
Administration
Budgeting
Marketing
SEO
SEM
Google Analytics
Leadership
Organizing
Communication
Problem solving
Networking
Time management
Negotiation
Event planning
Problem-solving
Guest management
Client relationship development
Schedule management
Certification
2021, Badan Nasional Sertifikasi Profesi (BNSP) - Selling Operational Marketing Staff
Festivals
- SWASANA Music Festival 2024, Taman Budaya Bogor, Bogor, Indonesia, Liaison Officer of Master Ceremony, 11/01/24, Represented the event organizing team in coordinating with guest artists and stakeholders, Acted as the primary point of contact, ensuring smooth communication and logistics during the event, Contributed to the success of the festival aimed at promoting tourism in Kabupaten Bogor
- K-POP Viewing event, Taman Ismail Marzuki, Jakarta, Indonesia, Event Coordinator & Host, 12/01/24, Organized and hosted a K-pop-themed movie screening for 50+ participants in theater setting, Developed creative concepts for the event including opening speeches, sharing session, and interactive games segments, Managed participant registration and seating arrangements to enhance audience experience
- Festival Music of Monstrosix Chapter I & II, Bogor, Bogor, Indonesia, Sponsorship Coordinator & Liaison Officer, 03/01/16, 05/01/17, Handled delicate negotiations with sponsors and partnerships, Built and maintained relationships with sponsors and partners ensuring long-term collaborations, Primary contact for guest stars, Ensured smooth communication and logistics for their needs
Communityservices
- ANDES Chapter 4, Desa Karyamekar, Cariu, Bogor, Cariu, Bogor, Indonesia, Head of Event Planner, 02/01/20, Design, plan and execute a project-based learning business activities, Coordinated with local volunteers to ensure the success of a 10-day training event, Empowered participants by the skills and knowledge to develop effective digital marketing strategies through the digital marketing workshop (e.g increasing villager's marketing skill 30-40%), Arranged daily timelines and activities to guarantee smooth event execution (e.g for 10 days)
- Ministry of Communication & Information Technology of Republic Indonesia, Participants, 03/01/23, Actively participated in a bootcamp of UMKM Level Up to get down deeper into entrepreneurship and up-selling strategies.
- Community of Mental Health - @kindtomind.id, 07/01/23, Guest Speaker, Engaged the youth audience through interactive discussions, Provided actionable insights to inspire personal growth, Delivered an engaging presentation on social media marketing for creating impactful content, Empowered participants to improve digital skills
Timeline
Event Coordinator & Host
K-POP Viewing event
12.2024
Liaison Officer of Master Ceremony
SWASANA Music Festival 2024
11.2024
Head of Digital Promotion Project
Klub Bogor Raya Wedding Expo
01.2024 - 08.2023
Creative Support (Graphic Design)
Liquid Agency
12.2023 - 03.2021
Guest Speaker
Community of Mental Health
07.2023
Digital Marketing Strategist
PT Pasadena Kreasi Jayaindo
07.2023 - 11.2024
Participants
Ministry of Communication & Information Technology of Republic Indonesia
03.2023
Marketing Staff Internship
PT Sepatu Mas Idaman
08.2021 - 11.2021
Head of Event Planner
Community Service: ANDES Chapter 4
02.2020
Bachelor Degree - Business Administration
Politeknik Negeri Jakarta
08.2018 - 10.2022
Sponsorship Coordinator & Liaison Officer
Festival Music of Monstrosix Chapter I & Monstrosix Chapter II
03.2016 - 05.2017