Obor Wahyujati Suroso Obor
FMCG Strategic Business Coach And Advisor
Summary
Results-driven leader with positive attitude and passion for providing high-quality advice and guidance to clients. Proven ability to identify customer needs, resolve conflicts and build strong relationships. Possesses excellent problem-solving, communication and interpersonal skills.
Overview
34
34
years of professional experience
Work History
Strategic Sales Advisor
Small Medium Enterprise
08.2023 - Current
- Monitored mentee performance consistently, identifying areas of improvement and adjusting mentorship approaches accordingly.
- Implemented innovative marketing strategies to increase visibility within the local community and generate leads.
- Contributed insights during team meetings aimed at optimizing firm-wide processes and procedures for increased efficiency.
- Developed long-lasting relationships with clients to ensure consistent retention and loyalty.
- Planned, developed, and implemented strategies to convey information with key decision makers.
- Advised on organizational structure and human resource management to promote efficient business operations.
- Trained new and existing employees on customer service best practices to improve overall customer handling skills.
- Facilitated communication and collaboration between departments to help business function smoothly.
- Improved processes by recommending operational changes.
Strategic Sales Development Officer
Akashawira International
07.2022 - 08.2023
- Led training sessions on development strategies for board members and other key stakeholders.
- Designed compelling marketing materials to showcase the organization''s impact and attract potential supporters.
- Implemented stewardship programs to recognize donors'' contributions while encouraging continued support.
- Established partnerships with local businesses, fostering community involvement in the organization''s mission and activities.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Evaluated market trends and recommended marketing budget allocations to top management.
- Launched new sales training programs to drive continuous profitability improvements.
Strategic Sales Consultant
Herlina Indah - Marketama
02.2019 - 01.2020
- Designed custom of client distributions point across Sumatra
- Reduced lead times between order placement and delivery through process enhancements that expedited shipments without compromising quality control measures significantly.
- Analyzed data trends related to customer and optimized order to fulfill market demand
- Enhanced communication among team members, fostering a collaborative and supportive work environment.
- Conducted comprehensive product demonstrations for clients, resulting in increased understanding of features and benefits.
- Enhanced team performance by sharing successful sales strategies and best practices in regular team meetings.
- Facilitated smooth transactions by efficiently handling paperwork, processing payments, and addressing any concerns or questions from the client promptly.
- Evaluated sales metrics to identify areas for improvement, implementing strategic changes to increase success rates.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Expanded company reach by establishing new connections with potential clients at industry events and conferences.
- Provided valuable feedback to company leadership regarding client preferences, helping inform future product development initiatives.
- Attended ongoing training sessions to stay current on industry trends, market conditions, and product offerings – applying knowledge gained to better serve customers.
- Increased overall revenue 30% from 5 sales through effective salesmanship and great negotiation skills.
- Advised clients on change management strategies to ensure smooth transitions during periods of organizational transformation.
- Designed tailored training programs for employees at various levels within the organization, boosting overall skillsets.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Mentored junior staff, fostering professional growth and building strong team dynamics.
- Supported clients with business analysis, documentation, and data modeling.
- Implemented practices and procedures to reduce expenditures and increase savings.
Sales Director
Sinarmas Distribusi Nusantara
08.2017 - 09.2019
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Head of Sales
Garuda Food Putra Putra Putri Jaya
08.2015 - 08.2017
- Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
- Established a robust pipeline of prospects through diligent prospecting efforts, leading to consistent increases in new business opportunities.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
- Mentored junior sales staff, fostering professional growth and contributing to overall team success.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Led a high-performing sales team to consistently exceed quotas and achieve top rankings within the company.
- Developed strong client relationships for improved customer satisfaction and repeat business.
Regional Sales Director
Unilever Indonesia
01.1990 - 06.2015
- Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
- Established strategic alliances with industry partners, driving overall business growth through mutually beneficial collaborations.
- Strengthened brand positioning through targeted messaging campaigns aimed at increasing awareness among key demographics within the region.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region.
- Optimized sales processes and streamlined operations to enhance efficiency while maintaining customer satisfaction.
- Exceeded quarterly and annual sales goals consistently by closely monitoring team performance and adjusting strategies accordingly.
Education
Bachelor of Science - Mechanical Engineering
Faculty of Engineering
University Of Indonesia 04.2001 -
MBA - Strategic Management
Magister Management University of Gajah Mada
Jakarta 04.2001 -
Skills
traveller
passionate on understanding multi-culture and people behavior across countries or local inhabitant. Admiring best scenery across the world as well the people.
Timeline
Strategic Sales Advisor
Small Medium Enterprise
08.2023 - Current
Strategic Sales Development Officer
Akashawira International
07.2022 - 08.2023
Strategic Sales Consultant
Herlina Indah - Marketama
02.2019 - 01.2020
Sales Director
Sinarmas Distribusi Nusantara
08.2017 - 09.2019
Head of Sales
Garuda Food Putra Putra Putri Jaya
08.2015 - 08.2017
Bachelor of Science - Mechanical Engineering
Faculty of Engineering
04.2001 -
MBA - Strategic Management
Magister Management University of Gajah Mada
04.2001 -
Regional Sales Director
Unilever Indonesia
01.1990 - 06.2015
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