Octaviany Laurentiia
Sr Digital Media Advertising Operation & Implementer
West Jakarta
Summary
I have been working since 2008 in several companies in various capacity, Shown my ability to be team player who agile, customer centric, meaning creator and forward leaning. Aside from my native Indonesian, my conduct in English and Mandarin Chinese is at business capacity, I am a tech savvy person, good at Adobe Photoshop, Microsoft Offices and several ERP system. Aside from all statement above, meeting me directly will be one the best opportunity to get to know me better.
Overview
18
18
years of professional experience
1
1
Language
Work History
Sr Digital Media Ad Op & Implementer
PT Alpha Merah Kreasi (MXA)
10.2023 - Current
- Manage and execute digital ad campaigns across Aitory, Adzymic, CM360 and programmatic DSP platforms (Mediasmart).
- Set up, monitor, and optimize daily ad performance with publisher for CPD campaign.
- Handle technical implementation and troubleshooting for ad servers, ad tags, pixels, and conversion tracking using Google Tag Manager or other tools.
- Collect and analyze campaign data (CTR, ROAS, CPA, etc.) to identify insights and improve ROI.
- Support digital marketing strategy planning, including budgeting, audience targeting, and channel selection.
- Work closely with planner and data teams to ensure smooth and aligned campaign execution.
- Maintain quality control and prepare performance reports for clients or management.
- Mentor junior team members and lead process improvement projects.
Advertising Operations Specialist
PT Alpha Merah Kreasi (MXA)
04.2021 - 09.2023
- Manage and execute digital advertising campaigns using Sizmek Ad Server (SAS) for CPD and programmatic tracker campaigns.
- Handle creative asset upload, ad tag implementation, and campaign setup within SAS.
- Ensure accurate ad trafficking, targeting, and delivery performance.
- Collaborate with sales, implementation, and data teams to ensure smooth campaign execution.
- Monitor, troubleshoot, and resolve technical issues related to ad serving, tracking, and pixel implementation.
- Generate monthly and quarterly performance reports with data insights and optimization recommendations.
- Analyze campaign metrics (CTR, CPA, ROAS, ROI) to improve efficiency and maximize results.
- Maintain quality assurance for all ads to ensure proper delivery and compliance with client requirements.
Campaign Specialist
ADV (SEA) PTE LTD (Reseller Sizmek)
01.2019 - 03.2021
- Coordinate and manage end-to-end campaign implementation from media plan set up, creative upload and tag management.
- Generate, monitor and schedule campaign report request.
- Assist in the development of project request, aligned with sales team to communicate the campaign status and activities from new and existing clients.
- Manage procurement process, legal office documents and vendor registration.
- Supervise the purchasing process for new company assets, travel arrangement and other company expenses.
- Handle end-to-end billing process to Head of Finance including collection.
- Oversees day-to-day activities of General Affairs. Responsible in keeping all company assets, properties, employees activities and interests.
General Affair and Billing Specialist
ADV (SEA) PTE LTD (Reseller Sizmek)
01.2014 - 12.2018
- I have been working since 2008 in several companies in various capacity, Shown my ability to be team player who agile, customer centric, meaning creator and forward leaning.
- Aside from my native Indonesian, my conduct in English and Mandarin Chinese is at business capacity, I am a tech savvy person, good at Adobe Photoshop, Microsoft Offices and several ERP system.
Tour Consultant
PT. DWIDAYA WORLDWIDE
01.2008 - 12.2012
- Ticket and Hotel arrangement
- Tour Package, Visa and Insurance
- Any immigration related matters.
Education
CERTIFICATE IN THE CHINESE LANGUAGE PROGRAM -
Shenyang Aerospace University
China01.2013
CERTIFICATE IN TRAVEL CONSULTANT COURSE - undefined
Lembaga Pendidikan Pariwisata Nusantara
ID01.2008
Skills
Teamwork and collaboration
Accomplishments
- Shenyang Aerospace University, China
- Awarded Hanzi Best Writing of Foreign Students
- Awarded Scholarship Program for International Students
Personal Information
Nationality: Indonesian
References
- Fendick Marta, Country Manager, ADV (SEA) PTE LTD, Fendick.Marta@adv.services
- Lefa Chai, Supervisor, PT Dwidaya Worldwide, +62 819-3262-2287
Timeline
Sr Digital Media Ad Op & Implementer
PT Alpha Merah Kreasi (MXA)
10.2023 - Current
Advertising Operations Specialist
PT Alpha Merah Kreasi (MXA)
04.2021 - 09.2023
Campaign Specialist
ADV (SEA) PTE LTD (Reseller Sizmek)
01.2019 - 03.2021
General Affair and Billing Specialist
ADV (SEA) PTE LTD (Reseller Sizmek)
01.2014 - 12.2018
Tour Consultant
PT. DWIDAYA WORLDWIDE
01.2008 - 12.2012
CERTIFICATE IN TRAVEL CONSULTANT COURSE - undefined
Lembaga Pendidikan Pariwisata Nusantara
CERTIFICATE IN THE CHINESE LANGUAGE PROGRAM -
Shenyang Aerospace University