Kantar Database
Oltariani Laswinta Fitri
Expert In Brand Development And Project Management
Jakarta
Summary
Results-driven candidate with successful track record of providing administrative support in busy office environments. Adept at handling multiple projects and prioritizing tasks. Strong communicator with excellent organizational and time management skills. Efficiently manages multiple projects simultaneously while adhering to strict deadlines.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Senior Assistant Brand Manager
Unilever Indonesia
Banten
11.2018 - 06.2023
- Stabilize market share for Molto brand 3Y in-a-row trend decline in core business & make continous achievements by led several hero projects : Moltodeaveraging strategies, conduct research through win-formula to enhance molto core establishment.
- Saved 1mEuro business by lead deployment of savings projects : sachets improvements, outercase improvement & established usage-research of cheaper new materials for molto
- Hit 117% value achievements of Molto "Parfum Boost" by leading the development to enter Indonesian market by solely lead the deployment projects from end to end with very low supervision due to no supervisor during the time
- Hit 130% Y1 target of launching Molto's new product developent : "Molto Anti Kusut" to indonesian market
- Lead 15% growth vs. LY of Molto dilutes by initiate several projects in the focus channel
- On time event execution with slashed incremental of 10% number of distributions outlet only within 2months by leading project "Homecare Blusukan" w/ involvement of cross function total 4 Unilever homecare brands (Rinso, Molto, Wipol & Sunlight)
- Established new masterbrand "Sahaja" from creating the brand from scratch to Indonesian market through riding on moslem's segment & homecare categories
- Hit 100% sales achievements of Sahaja dishwash in the first year of launch.
- Successfully distributed 1000pcs fragrance perfume accross multiple stores by coordinate through multiple stakeholders of agencies & cross function team on time
- Succesfully changed & conducted nationwide trial of new business strategy and new concept of Pureit from ordinary water purifier to "cable tv membership" methods to increase penetrations to Pureit (Paygo project)
- Tools familiarity : Nielsen database, Kantar database, Power BI
Brand Manager
Guna Layan Kuasa
Jakarta
04.2017 - 09.2018
- 200% sales incremental in year 2 in Ecommerce for JJ Royale Coffee across ecommerce platforms by iniate several projects to increase base sales for JJ royale coffee
- Lead "Office to Office sampling" projects in 1000 office building accross Jabodetabek
- Iniate partnerships with Kulina to gain sampling and awareness towards milennial & gen z, result : increase awareness of JJ Royal Coffee in digital by 35%
Associate Brand Manager
SC Johnson Indonesia
Jakarta
11.2014 - 06.2016
- Stabilize Baygon oilspray category declining minus trend to 0% growth and able to continue the products in the market with its new product development
- Lead activation project implementation of company’s CSV program - FIGHT AGAINTS DENGUE program and build 360 degree marketing to have awareness of the event, targetted to 500 elementary schools in Indonesia
Senior Brand Assistant MILO
Nestle Indonesia
Jakarta
11.2011 - 12.2014
- First person that established digital ecosystem for MILO back in 2012 to better hearsay of conversations on MILO in digital
- ON TIME in FRAME to lead management up to deployment of >3millions pcs gimmick in several on-pack promotions of MILO that leads to 30% increase of sales during the promotion
- Lead total concept & design MILO factory in Cikarang
Education
Bachelor Degree of Visual Communication Design - Design And Visual Communications
Bandung Institute of Technology
Bandung, Indonesia 08.2006 - 07.2010
Skills
Project Management
Software
Power BI
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Capcut
Content Creation
In my spare time i love to work and post about some content that i created. It is mainly talking about my daily lives, giving advice and suggestions for travelling. This is not yet become my priority, however i already got 1000 subscribers in youtube. Also started content creation on tiktok this past 2 month since October.
Timeline
Senior Assistant Brand Manager
Unilever Indonesia
11.2018 - 06.2023
Brand Manager
Guna Layan Kuasa
04.2017 - 09.2018
Associate Brand Manager
SC Johnson Indonesia
11.2014 - 06.2016
Senior Brand Assistant MILO
Nestle Indonesia
11.2011 - 12.2014
Bachelor Degree of Visual Communication Design - Design And Visual Communications
Bandung Institute of Technology
08.2006 - 07.2010
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