Panji Laksmana

• Delivered consistently exceptional results within tight deadlines, prioritizing tasks effectively under pressure.
• Managed production budgets, optimizing resources and minimizing costs while maintaining high-quality output.
• Mentored junior team members, fostering a collaborative and supportive work environment.
• Increased brand awareness through targeted social media campaigns and influencer partnerships.
• Established strong relationships with clients, ensuring clear communication of creative vision and objectives throughout project lifecycles.
• Enhanced brand visibility by creating visually appealing and compelling content for digital platforms.
• Led brainstorming sessions that fostered innovative ideas and approaches, driving creative direction of projects.
• Elevated content quality, implementing rigorous editing and review cycles that ensured all materials met brand standards.
• Boosted team productivity with streamlined workflow processes for content creation and distribution.
• Negotiated with vendors and suppliers, securing cost-effective resources while maintaining high production values.
• Mentored junior staff, providing guidance and feedback that supported their professional development and enhanced team capabilities.
• Presented production ideas and determined creative scenarios for production and delivery.
• Researched, outlined, and scripted all content for YouTube and Instagram videos, covering topics, storytelling flow, and call-to-actions to optimize viewer retention and SEO.

Conceptualized, designed, and directed the Mud Warrior Series—Indonesia’s premier military-inspired obstacle course race—while orchestrating full-scale live events and hyper-engaged social media content and strategy to elevate the brand into a cultural phenomenon.

• Directed weekly live studio broadcast segments for English Premier League coverage, ensuring sharp, insightful punditry flowed seamlessly between match action—commanding camera crews, EVS operators, and talent to deliver premium sports analysis under tight deadlines.
• Enhanced viewer engagement by directing captivating and dynamic TV content.
• Coordinated with writers and editors to refine scripts for optimal on-screen presentation.
• Directed high-quality episodes that led to critical acclaim and award nominations.
• Communicated effectively with talent, providing constructive feedback and coaching to enhance performances.
• Implemented creative solutions for overcoming technical challenges during production shoots.
• Collaborated with producers to develop innovative show concepts for increased ratings.
• Oversaw pre-production planning, ensuring a smooth transition into the shooting phase.
• Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
• Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
• Participated in meetings with producers and production crew to keep program in step with creative vision.
• Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
• Presented production ideas and determined creative scenarios for production and delivery.

Pioneered high-profile tentpole events as a creator, producer, and director, including:

• MTV Indonesia Music Awards (2003–2006)
• MTV Indonesia Movie Awards (MIMA) (2004–2006)
• MTV Indonesia & Asia VJ Hunt (2003-2005) – Launchpad for regional talent.
• MTV Staying Alive (HIV awareness campaigns)
• MTV Rock the Vote (youth-political movement)
• MTV ICON: SLANK (Indonesia’s first artist tribute special)
• MTV Bus: A Jam (surprise concert)

Transformed concepts into cultural moments—merging music, youth activism, and award-winning production.

• Acted as a liaison between production teams and network executives, effectively communicating project updates and addressing any concerns to ensure smooth collaboration.
• Enhanced overall production quality by implementing creative strategies and collaborating with cross-functional teams.
• Led team meetings to review progress, address challenges, and develop actionable plans for moving forward effectively.
• Mentored junior producers, fostering a supportive environment that led to professional growth and development.
• Developed compelling storylines by conducting thorough research and engaging in pre-production planning.
• Managed budgets effectively, ensuring timely delivery of projects within allocated resources.
• Delivered outstanding visual content by overseeing post-production editing and graphics creation processes.
• Built strong relationships with clients, maintaining open lines of communication to ensure their vision was realized onscreen.

Designed, configured, and operated full-scale sound systems for high-profile events across multiple hotel venues, ensuring flawless audio delivery for concerts, conferences, and special occasions. Supervised technical setups, managed live sound mixing, and trained support staff to maintain premium production standards. Additionally, I leveraged strong stage presence and musical expertise to serve as both Master of Ceremonies (MC) and DJ, energizing crowds and enhancing event atmospheres through dynamic hosting and curated playlists.