Panya Kumara
Summary
Strategic leader with deep expertise in driving business growth and fostering high-performance teams. Demonstrates strong ability to navigate complex challenges and deliver impactful results. Adept at building collaborative environments and leveraging analytical skills to meet evolving demands. Recognized for exceptional communication, leadership, and problem-solving abilities.
Overview
23
23
years of professional experience
2003
2003
years of post-secondary education
Work History
Partner & Business Director
Brand Media Indonesia
06.2024 - Current
- Lead new business acquisition efforts, from opportunity identification to deal closure
- Build and maintain strong relationships with brands, agencies, platforms, and ecosystem partners
- Represent the agency in high-level pitches, negotiations, and industry engagements
- Lead and own agency revenue targets across key accounts and new business
- Develop and execute commercial strategies to drive sustainable growth
- Identify new revenue streams, including integrated campaigns, retainers, and performance-based models
- Structure high-value deals and long-term partnerships with clients
- Serve as the primary strategic partner to key clients and stakeholders
- Translate client business challenges into actionable marketing strategies
- Drive long-term account growth through upselling, cross-selling, and innovation
- Ensure delivery of measurable business outcomes (not just campaign outputs)
- Oversee the development of integrated marketing solutions across digital channels (paid media, content, social, performance, etc.)
- Ensure all strategies are aligned with client KPIs, commercial objectives, and market dynamics
- Collaborate with relevant stakeholders to deliver best-in-class execution
- Lead cross-functional teams to deliver high-quality work efficiently
- Provide strategic direction to account, strategy, and performance teams
- Build a high-performance culture focused on accountability, ownership, and results
CEO & Co-Founder
Mizora Jewelry (Luxury Jewelry Retail)
08.2022 - 05.2024
- Responsible for bottom line achievement & ROI.
- Develop Mizora as the most digitally advanced jewelry brand in Indonesia by being the first jewelry brand website applying AI & AR based features on the website.
- Set up core management & managerial team.
- Closely engage with VIP & VVIP customers, making sure that they are satisfied with the products and services so that later on they will be loyal customers.
- Work together with product & merchandising team in determining the hero products, quantity of production, production QC and in-store product display layout.
- Engage closely with Marketing Team to give strategic & practical direction on digital marketing & advertising, activations, PR activities, KOL/influencer marketing.
- Work closely with BOC & BOD to determine short, medium & long term business milestones.
- Oversaw budget to manage costs and meet sales and revenue targets.
- Responsible for technology development to enhance in-store and online shopping experience.
- Work closely, negotiate and maintain good relationship with shopping mall executives and owners.
- Work closely with manufacture team to create exceptional jewelry products to fulfill customers' demand.
- Identified market insights, developing trends and techniques to present to BOD and BOC.
- Formulated business plans to maximise growth and lower costs for company.
Founder & Business Director
Lokassa Digital (Digital Marketing Agency)
01.2020 - 03.2024
- Set up creative team, content team, media team, ad ops team, account management team & administration team.
- Led and contributed to market and business development activities, identifying and pursuing new potential client services opportunities in selling Social Media Management Services, SEO, SEM, Paid Media Services (Meta, Google, Tiktok), Programmatic Ad Placement, BTL Activation Services , KOL/Influencer Marketing and Custom Content Services.
- Formed and sustained strategic relationships with clients.
- Conducted financial analysis, researched business agreements and negotiated critical contracts.
- Met individually with employees to offer feedback and insight on job tasks based on careful review.
- Oversaw budget to manage costs and meet sales and revenue targets.
- Formulated business plans to maximise growth and lower costs for company.
- Developed www.ladiestroy.id that functioned as a media lab to exercise and find the the right strategies to engage with female audience across Indonesia.
Partner & Business Director
Codehouse (Tech Based Enterprise Solution Company)
03.2019 - 02.2024
- Set up Account Management & Business Development Team.
- Lead the Account Management Team in maintaining existing clients & finding new clients.
- Work together with the management, developers & engineers to ensure that we can maintain & improve the quality of the enterprise solutions that we're proud of such as E-Procurement System, E-Bidding System and General Affairs System.
- Stayed up to date on market developments and competitor activities to identify threats and use opportunities to best advantage.
- Closely monitored operations to ensure processes stayed within targets and matched or exceeded forecasts.
- Developed company goals and targets based on previous performance and predicted forecasts.
- Created various strategies and plans for companies such as business development, marketing, sales strategies.
- Established firm's organisational strategies through strategic thinking and direction.
- Maintained exceptional knowledge by keeping abreast of industry research and changes.
- Maximised firm's potential to cross-sell services by identifying and pursuing appropriate opportunities to increase profits.
CEO
Berlianku ID (Online Jewelry Resellership)
08.2018 - 01.2020
- Set up management and managerial team.
- Responsible for bottom line & ROI.
- Set up jewelry resellership business mechanism. Berlianku.id was the first online jewelry resellership business in Indonesia.
- Acquired new resellers.
- Provided specific trainings for jewellery resellers.
- Apply custom technologies to make resellers easy to operate the business.
- Held regular seminars to recruit new resellers.
Advertising Director (Digital, Activation, Print)
Kompas Gramedia
01.2009 - 03.2017
- Led the account & marketing team consist of up to 100 people in achieving annual revenue target from Digital, Activation, Print & Custom Project pipelines, by focusing on the monetization
- Grew client relationships based on revenue potential by coordinating with clients, media leaders and working internally with internal team.
- Employed vast knowledge of media, creative & tech industry to create pitches and refine marketing techniques.
- Led strategic development of online and traditional advertising plans.
- Attracted clients, negotiated contracts and closed deals through sales strategies and personable demeanour.
- Built new business partnerships to drive customer acquisition and generate revenue.
- Optimised sales methods to best acquire, develop and retain customers.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
- Motivated and gave direct coaching to account teams to continuously improve their capabilities, strategies and achievement.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
Advertising Manager (Digital, Activation, Print)
Kompas Gramedia
01.2006 - 12.2008
- Led a team of Advertising Executives in developing, proposing and selling attractive and engaging print, digital and activation packages to clients which mainly come from Automotive industry.
- Attracted clients, negotiated contracts and closed deals through sales strategies and personable demeanour.
- Grew client relationships based on revenue potential by coordinating with clients, media leaders and working internally with Marketing & Editorial department team.
- Achieving & exceeding annual revenue target of Automotive Media Group of Kompas Gramedia.
- Achieved tight deadlines across complex, time-critical projects to maximise client trust and meet objective delivery.
- Engaged brands and agencies through regular communication, networking and relationship-building activity.
- Managed full project lifecycles for efficient end-to-end delivery, including campaign development, creative designs and ad tracking.
- MOU drafting, checking and signing.
Advertising Executive
Kompas Gramedia
03.2003 - 12.2005
- Achieving & exceeding the annual sales target given.
- Secured and attended client meetings, efficiently negotiating terms, handling objections and closing sales with ease.
- Contacted existing clients to confirm their satisfaction and maintain excellent working relationships.
- Made outbound calls per day to arrange meetings and build consistent pipeline of opportunities.
- Created sales contracts, guiding clients through signing process and explaining information in contracts.
- Sought sales opportunities from new clients and existing relationships, building and maintaining positive working relationships.
Education
Bachelor - Communications
Padjadjaran University
BandungSkills
Strategic planning
Marketing
Business development
Technology integration
Market analysis
Collaboration and teamwork
Education
other
Timeline
Partner & Business Director
Brand Media Indonesia
06.2024 - Current
CEO & Co-Founder
Mizora Jewelry (Luxury Jewelry Retail)
08.2022 - 05.2024
Founder & Business Director
Lokassa Digital (Digital Marketing Agency)
01.2020 - 03.2024
Partner & Business Director
Codehouse (Tech Based Enterprise Solution Company)
03.2019 - 02.2024
CEO
Berlianku ID (Online Jewelry Resellership)
08.2018 - 01.2020
Advertising Director (Digital, Activation, Print)
Kompas Gramedia
01.2009 - 03.2017
Advertising Manager (Digital, Activation, Print)
Kompas Gramedia
01.2006 - 12.2008
Advertising Executive
Kompas Gramedia
03.2003 - 12.2005
Bachelor - Communications
Padjadjaran University