Summary
Overview
Work History
Education
Skills
Software
Timeline
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Parlin Sitorus

Parlin Sitorus

Senior Sales Manager
Jakarta,JK

Summary

Dynamic Senior Sales Manager with a proven track record at CV. Cahaya Karunia Mulia, excelling in business growth and retention. Expert in negotiation and client relationship management, consistently exceeding sales targets and enhancing team performance through strategic planning and mentorship. Recognized for implementing effective sales strategies that significantly boosted revenue.

Sales Management Professional with substantial experience in driving revenue growth and optimizing sales strategies. Proven ability to lead teams, foster collaboration, and adapt to evolving market demands. Skilled in client relationship management, negotiation, and strategic planning. Dependable and goal-oriented, consistently delivering impactful results.

Overview

32
32
years of professional experience
2
2
Languages

Work History

Senior Sales Manager

CV. Cahaya Karunia Mulia (CKM)
06.2023 - 08.2024
  • Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
  • Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
  • Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
  • Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
  • Streamlined internal sales processes for increased efficiency, resulting in improved productivity and reduced overhead costs.
  • Formulated and presented innovative strategies to stakeholders to build successful sales plans.
  • Improved customer retention rates by delivering exceptional after-sales support and fostering long-term relationships with key accounts.
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
  • Connected with prospects through trade shows, cold calling and local-area networking.
  • Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
  • Investigated competitive landscape to anticipate negative business impacts.
  • Drove profitability by reallocating resources and focusing on high-potential opportunities, resulting in a significant increase in overall company revenue.

Sales Manager

PT. Pusaka Marmer Indahraya (PUMARIN)
07.2019 - 12.2020
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.

Human Resources Manager

PT Centrepark Citra Corpora
09.2012 - 09.2013
  • Managed employee relations issues professionally, resolving conflicts efficiently while maintaining confidentiality at all times.
  • Monitored and handled employee claims involving performance-based and harassment incidents.
  • Facilitated open communication channels between employees and management by conducting regular town hall meetings or roundtable discussions.
  • Collaborated with executive leadership to align HR initiatives with overall business goals and objectives.
  • Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.
  • Motivated employees through special events, incentive programs, and constructive feedback.
  • Implemented customized performance management systems, providing ongoing feedback and development opportunities for employees.
  • Managed complex benefits administration, ensuring accurate enrollment and timely processing of claims.
  • Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.
  • Organized and led staff orientation programs and training to promote collaboration.

Head of Sales & Marketing

PT Otomas Multifinance
03.2010 - 05.2012
  • Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
  • Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
  • Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
  • Drove organizational change by reevaluating company structure to better align departments with overall goals.
  • Coordinated product launches that generated excitement among customers leading to increased demand for the company''s offerings.
  • Established key partnerships with industry influencers, enhancing brand reputation and generating new business opportunities.
  • Optimized marketing strategies by analyzing market trends, competitor activities, and customer feedback to inform decisionmaking.

Bancassurance Sales Executive

PT AIG Life Indonesia
02.2010 - 08.2010
  • Organized presentations at bank branches to promote Bancassurance products, educating both bank employees and customers on the benefits of these offerings.
  • Collaborated with bank branch staff to identify cross-selling opportunities for insurance products within the existing customer base.
  • Mentored new team members on best practices for Bancassurance sales success, sharing insights from personal experiences in the field.
  • Maximized revenue generation opportunities by actively promoting multiple insurance products across various lines such as life, health, and property.
  • Developed a pipeline of potential customers through networking, prospecting, and cold calling efforts.
  • Met or exceeded monthly sales quotas consistently by implementing effective sales strategies and managing time efficiently.

Marketing Manager

PT Bank Negara Indonesia Tbk
05.2008 - 12.2009
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Branch Manager

PT Swadarma Indotama Finance
09.1997 - 01.2007
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Maintained friendly and professional customer interactions.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
  • Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Consulted customers to boost product sales and services.
  • Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.

Back Office Executive

PT Bank Central Dagang
01.1996 - 04.1997
  • Achieved high levels of accuracy in data entry tasks through close attention to detail and regular quality checks.
  • Maintained inventory for back-office supplies, computers and work-stations.
  • Organized office operations, leading daily activities and controlling correspondence.
  • Managed invoices from vendors to assist accounting department in reducing annual expenses.
  • Supported sales team with accurate data analysis to sharpen strategic approaches.
  • Performed database management and analysis of business functions and processes.

Store Manager

PT Wendys Citra Rasa Indonesia
02.1993 - 09.1993
  • Managed inventory levels for optimal product availability, minimizing stockouts and overstock situations.
  • Increased sales with effective staff training and development programs, ensuring excellent customer service.
  • Collaborated with other managers to develop cross-functional solutions for increased store performance.
  • Managed store safety protocols and emergency response procedures, ensuring a secure environment for both staff and customers.
  • Optimized scheduling practices to ensure adequate staffing during peak hours while controlling labor costs.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.

Education

Law - Law

University Borobudur
Jakarta, Indonesia
04.2001 -

Diploma - Economy

Academy Artha Wiyata Indonesia
Jakarta
04.2001 -

Skills

Sales tracking

Business growth and retention

Performance tracking and evaluations

Brand-building strategies

Business development

Negotiation expertise

Contract negotiations

Business planning

Client relationship management

Business development and planning

Software

Outlook

Ms Office

Timeline

Senior Sales Manager

CV. Cahaya Karunia Mulia (CKM)
06.2023 - 08.2024

Sales Manager

PT. Pusaka Marmer Indahraya (PUMARIN)
07.2019 - 12.2020

Human Resources Manager

PT Centrepark Citra Corpora
09.2012 - 09.2013

Head of Sales & Marketing

PT Otomas Multifinance
03.2010 - 05.2012

Bancassurance Sales Executive

PT AIG Life Indonesia
02.2010 - 08.2010

Marketing Manager

PT Bank Negara Indonesia Tbk
05.2008 - 12.2009

Law - Law

University Borobudur
04.2001 -

Diploma - Economy

Academy Artha Wiyata Indonesia
04.2001 -

Branch Manager

PT Swadarma Indotama Finance
09.1997 - 01.2007

Back Office Executive

PT Bank Central Dagang
01.1996 - 04.1997

Store Manager

PT Wendys Citra Rasa Indonesia
02.1993 - 09.1993

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Parlin SitorusSenior Sales Manager