PETER LIM
Motivated Marketing Specialist
Jakarta,DKI Jakarta
Summary
Professional with extensive experience in founding and managing businesses, demonstrating exceptional leadership and strategic planning capabilities. Proven track record in creating and implementing effective business strategies, fostering team collaboration, and driving growth. Known for adaptability and results-focused approach, excelling in dynamic and fast-paced environments.
Overview
15
15
years of professional experience
2038
2038
years of post-secondary education
2
2
Languages
Work History
Founder
Gwenchana Digital Marketing Agency
Jakarta, DKI Jakarta
03.2024 - Current
- Spearheaded and managed SEO strategies to enhance online visibility for educational platforms by analyzing keywords and optimizing content to drive increased web traffic.
- Created SEO strategies to boost online visibility in the education sector
- Analyzed keywords to enhance content and drive higher organic traffic
- Optimized web content to attract and engage a wider audience effectively
- Achieved measurable growth in online platform's visitor numbers
- Implement digital marketing techniques to increase sales and brand awareness.
- Managed a team of marketing professionals, providing mentorship and guidance to enhance skills in SEO, content creation, and social media management.
- Developed and implemented comprehensive digital marketing strategies that improved client engagement and brand visibility across multiple platforms.
- Conducted in-depth market research to identify emerging trends and consumer behavior, leveraging insights to refine service offerings and client campaigns.
Co-Owner
Creasa (PT.ICHINEN SANZEN DIGITAL) - KOL Agency
03.2023 - Current
- Oversaw sales dan marketing.
- Maintaining relationship with existing client and future client.
- Build good relationship with key opinion leader and key opinion seller.
- Customized customer experiences to build brand loyalty.
- Identified issues, analyses information and provided solutions to problems.
- Demonstrated outstanding product knowledge to achieve high customer satisfaction levels.
- Engaged with customers to better understand needs and deliver excellent service.
- Developed excellent working knowledge of industry trends and improvements in processes.
- Developed and implemented strategic marketing initiatives to increase brand visibility and customer engagement in digital platforms.
- Directed daily operations to ensure efficient workflow and adherence to quality standards across all service areas.
Head of E-commerce
PT Bangga Teknologi Indonesia (ADVAN)
Jakarta, DKI Jakarta
03.2023 - 03.2024
- Spearheaded e-commerce initiatives, driving a significant boost in online sales.
- Crafted compelling product descriptions with a focus on USP, enhancing conversion rates.
- Collaborated in executing campaigns and flash sales across diverse online platforms.
- Optimized marketing strategies, including SEO, SEM, and SMM, to elevate brand awareness.
- Cultivated strong relationships with Relation Managers across platforms like Tokopedia, Shopee, and TikTok.
- Established strategic partnerships with affiliates, key opinion leaders (KOL), key opinion sellers (KOS), and agencies (MCN).
General Manager Marketing and Sales
PT ROBOLIFE MULTI INOVASI
Jakarta, DKI Jakarta
03.2022 - 03.2023
- Oversaw online sales, marketing Strategy and business development goals.
- Utilized effective marketing strategies and sales techniques.
- Established Marketing goals by forecasting annual sales, brand awareness and projecting expected sales volume for existing and new products.
- Provided optimal Marketing Strategy assistance such as SEO, SEM, SMM to improve Brand Awareness.
- Maintain relationship with every R.M (Relation Manager) For each platform (tokopedia, shopee, tiktok etc).
- Build Good relationship with Affiliates, Key Opinion Leader (KOL), Key Opinion Seller (KOS) and Agency (MCN).
Finance Controller/Manager
PT BARDI SOLUSI OTOMASI
Jakarta, DKI Jakarta
07.2021 - 03.2022
- Participating in budgeting process.
- Coordinating with Tax Auditor and Accounting Department.
- Managing Financial Transaction.
- Setting up Bank account and managing banking relationship.
- Liaised with freight and utility vendors to facilitate timely payments, mitigate late fees and increase accuracy.
- Administered payroll for employees and oversaw corporate payroll reconciliation and tax activities to deliver timely deadlines.
Project Manager / Director
CV MATIUS MAJU SEJAHTERA. Subsidiary, PT BARDI SOLUSI
Jakarta, DKI Jakarta
12.2020 - 07.2021
- Collaborated with other team members to create fresh brand ideas and project initiatives.
- Utilized innovative thinking skills and the ability to problem-solve.
- Effectively determined and defined project scope and objectives.
- Led and motivated project team to meet and exceed project KPIs.
- Contacted clients and scheduled handover sessions before coordinating project handovers to guarantee snag-free completion.
- Developed and monitored implementation strategies by creating project schedules and work plans.
Marketing Manager
PT BARDI SOLUSI OTOMASI (BARDI SMARTHOME)
Jakarta, DKI Jakarta
02.2020 - 12.2020
- Collected and analyzed user feedback and provided superiors with detailed reports.
- Preparing Sales Tools and USP for each Product.
- Brought forth in-depth knowledge related to product development.
- Brainstormed various marketing strategies and ways to effectively implement them.
- Build Good relationship with Affiliates, Key Opinion Leader (KOL), Key Opinion Seller (KOS) and Agency.
- Compared company products to competitors' products to assess market competition.
- Conducted market research and used information gained to get ideas for appealing products.
- Developed and executed integrated marketing campaigns to increase brand awareness and drive customer engagement across digital and traditional channels.
- Managed marketing budgets, ensuring optimal allocation of resources to maximize ROI on promotional activities and initiatives.
Business Development Manager
MEIKO CLEAN SOLUTION, SEA) Sdn Bhd
Jakarta, DKI Jakarta
10.2018 - 11.2019
- Handled food with sanitation and safety in mind.
- Effectively coordinated daily operations, directed staff, and oversaw finances and inventories.
- Worked with other management professionals to achieve success.
- Ensured compliance with health, safety, and sanitation standards.
- Closed long-term agreements through skillful negotiation.
- Evaluated team performance to identify areas requiring improvement.
- Created effective marketing, sales and promotional initiatives to drive revenue.
Commercial Manager
PT SOECHI LINES TBK
Jakarta, DKI Jakarta
07.2014 - 08.2018
- Engaged with potential clients to address and fulfill shipping requirements.
- Provided personalized shipping solutions.
- Successfully fulfilled client shipping requirements.
- Collaborated with teams to meet daily shipping schedule.
- Settled any customer disputes in a professional and pleasant manner.
- Identified and maximized sales opportunities and increased customer retention rates.
- Checked loaded and unloaded goods matched delivery paperwork.
- Met capacity requirements for secure goods transportation.
- Communicated delivery delays and updates to logistics teams.
- Delivered excellent customer service when interacting with clients.
Fleet Supervisor Operation
SOECHI LINES TBK
Jakarta, DKI Jakarta
10.2011 - 07.2014
- Documented all concerns and incidents and reported them to a senior manager.
- Reported any Ship Breakdown and malfunctions or safety issues to technical Department.
- Confirmed purchase orders and made and documented shipping arrangements.
- Collaborated with teams to meet daily shipping schedule.
- Supervised supply purchases, management and tracking in line with budgetary requirements.
- Set up business contracts, obtained signatures and processed paperwork.
Junior Executive - Business Development
Energy Australia
Sydney, New South Wales
08.2010 - 09.2011
- Follow and conducted in depth analysis of business performance versus business goals.
- Redesigned and implemented user documentation for system training.
- Developed new corrections and improvements.
- Worked well independently and also with others.
- Analyse current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Created fresh, engaging and compelling copy for marketing and promotions.
Education
No Degree - Online Digital Marketing Bootcamp
Revou
Jakarta, Indonesia 04.2001 - 01.2022
Bachelor of Business - International Business
Holmes Institute of Business
NSW, Sydney 04.2001 - 01.2010
Diploma of Business marketing - Marketing
Holmes Institute of Business
NSW, Sydney04-2008
Skills
Interests
Listen to music
Automotive in general
Timeline
Founder
Gwenchana Digital Marketing Agency
03.2024 - Current
Co-Owner
Creasa (PT.ICHINEN SANZEN DIGITAL) - KOL Agency
03.2023 - Current
Head of E-commerce
PT Bangga Teknologi Indonesia (ADVAN)
03.2023 - 03.2024
General Manager Marketing and Sales
PT ROBOLIFE MULTI INOVASI
03.2022 - 03.2023
Finance Controller/Manager
PT BARDI SOLUSI OTOMASI
07.2021 - 03.2022
Project Manager / Director
CV MATIUS MAJU SEJAHTERA. Subsidiary, PT BARDI SOLUSI
12.2020 - 07.2021
Marketing Manager
PT BARDI SOLUSI OTOMASI (BARDI SMARTHOME)
02.2020 - 12.2020
Business Development Manager
MEIKO CLEAN SOLUTION, SEA) Sdn Bhd
10.2018 - 11.2019
Commercial Manager
PT SOECHI LINES TBK
07.2014 - 08.2018
Fleet Supervisor Operation
SOECHI LINES TBK
10.2011 - 07.2014
Junior Executive - Business Development
Energy Australia
08.2010 - 09.2011
No Degree - Online Digital Marketing Bootcamp
Revou
04.2001 - 01.2022
Bachelor of Business - International Business
Holmes Institute of Business
04.2001 - 01.2010
Diploma of Business marketing - Marketing
Holmes Institute of Business