Pieter Liu

Responsibility for handling function at CRM and Telesales Division LippoLand ( PT. Lippo Karawaci, Tbk, PT. Lippo Cikarang, Tbk, PT. Gowa Makassar Tourism and Development, Tbk, PT. Lippo Karawang)

Using Best Practice for Implementing CRM & Telesales function which are :

• Implementing Supply Chain Management Concept which are Upper Funnel, Middle Funnel and Lower Funnel
• Settle Shared Services perspective (One Function for Many)
• Boosted CRM adoption by streamlining processes and providing comprehensive training to team members which goal Increase SLA

• Handling role at Telesales Division which are :
• Upper Funnel : Leads Management Dept Objective : Leads
• Middle Funnel : Database Intelligence Dept - Handling SF Marketing Cloud, Surveymonkey, WA Blast) - Objective : Quality Leads
• Lower Funnel : Telesales Dept - handling Daily Call Activity (outbond Call) - Objective : Customer Site Visit
• For property products (landed house and apartment) of PT. Lippo Karawaci Tbk.
• Closely work with Inhouse Sales Team, PMO, GTM and Data Analytics with objective to Maintance Leads, generate Quality Leads, and strategic execution to move the Leads into Sales Funnel which are Suspect, MQL, SQL and the final result of 1st Payment.

• Handling 2 sections mainly for CRM and Call Center activities, core objective to increase the Leads number which quality leads as core strategic and convert and translate the leads database into Call Center activities.
• For CRM closely using salesforce as main system

• Handling Business Development activities for Sampoerna Foundation which is Business under Sampoerna Schools System (Sampoerna University and Sampoerna Academy) mainly for business assesment, business feasibility, product and pricing analysis also set up the CRM as core of sales and marketing system at foundation

• Handing the Business Insight, Product and Price Analysis for UPH Karawaci, UPH Surabaya and UPH Medan with objective Brand Intimacy, High Customer Satisfaction, High Efficiency, High Performance and Profit Maximization, Supervise the CRM Implementation mainly for Universitas Pelita Harapan using CRM 365, centralized the leads prospective student and coordinated with Sales and Marketing Division.
• Creating Profit and Loss model, EBITDA calculation for each Product of UPH, including new product analysis.

• Handling 3 main section which are :
• 1. Admission activity mainly a new student admission activities from application form, test and up to 1st day of classes
• 2. Call center activities
• 3. Scholarship activities

• Responsibility to increase student intake number with increase the Customer experience by Customer Services, increase sales using Telemarketing and optimalization the data and analysis by Marketing Intelligence activities

• Assist and advise Chief Marketing Officer for marketing research activities for Binus group Business Unit (Binus University, Binus School) and controlling the number reporting to CMO.
• Monitoring closely for competitor activities and managing Leads Database for all Binus Business unit