Primalia Andini

• 1. Lead the localization of shopper related communication materials (ensuring cultural relevance and regional appeal)
• 2. Lead the local approval processes and transcreation of communication materials for POS and POS display
• 3. Oversee all brand activation that include shopper to ensure the smoothness of the activation
• 4. Close collaboration with bottler, agencies, and channel/franchise team to ensure seamless campaign implementation
• 5. Create the whole shopper journey for both off premises channel and on premises channel in Indonesia and Papua New Guinea

Achievement:

1. successfully lead all the localization of all POS materials in Indonesia and Papua New Guinea

2. Lead local initiatives of shopper visual production in Indonesia and Papua New Guinea

3. Lead the whole Fanta Ramadan 2024 campaign (end to end campaign) with success result- Spontaneous awareness growth reaches 71.8%, the highest ever in past 18 months. Favorability: +17.0%, 6.5x higher than Kantar Benchmark. Purchase Intent: increase 21% vs Kantar Norms 2.7%

• 1. Take charge of the growth strategies for Silverbird, Goldenbird, and Bigbird
• 2. Develop and execute innovative approaches to achieve sustainable and scalable growth
• 3. Monitor and evaluate performance metrics to identify growth opportunities and areas for improvement
• 4.translate data findings into actionable recommendations and initiatives that will enhance the products' performance and overall market position
• 5.Work closely with cross functional teams, including the operational, commercial, and brand team
• 6. Budget monitoring, ensure most cost-effective spending with trackable result

• 1. Developing Grab's end to end campaign including the campaign briefing, creative execution, and post campaign analysis, combining both marketing metrics (EU) & business metrics (TU)
• 2. Gathering the learnings into campaigns and media buying strategies to make an always improving & Comprehensive next strategies
• 3. Managing the right communication for every new innovation for Grab's Vertical (Transport, Express), sub vertical (Car, Bike), & Horizontal (OVO)
• 4. Collaborating with other departments such as Operation, Creative, Analytics, and Business strategy teams to develop a solid hyperlocal campaign that answers regional challenges
• 5. Creating the go to market strategy, with a 360-marketing approach
• 6. Managing the right communication for every new innovation for Grab's Vertical, sub vertical and Horizontal

Achievement:

1. successfully lead marketing campaign of new product launch of GrabBike XL in Surabaya area, with learning that can be implemented across another region

2. Successfully lead marketing campaign of new product launch GrabExpress Instant hemat in Surabaya area

3. Successfully lead marketing collaboration between Grab and Pakuwon group, creating branding and activation in hottest local GenZ spot in Surabaya

• 1. Successfully managing in store media promotions and collaterals in more than 50 CASIO & G Shock official stores across Indonesia
• 2. Managing the marketing assets and partnership events for CASIO wholesale partners both offline and online (Zalora Indonesia, Carolina Watch, Watch zone, etc)
• 3. Creating and Developing marketing collaboration and amplification channels for every product launch
• 4. Responsible for 360 Marketing communication campaigns, utilizing EDM, social media, and Offline activities to boost the overall product awareness
• 5. Maintaining and opening new partnerships with various partners, such as brands, banks, and communities

• 1. Coordinating with Apple International as the product principal to translate their brand into our target market needs
• 2. Creating and developing the marketing annual and tactical event for both Offline and Online with various marketing goals
• 3. Responsible to do reporting and analyzing every marketing campaign, media pitching, and media buying
• 4. Developing Creative yet effective communication to promote every Apple and non-Apple product at the Digimap store
• 5. Actively coordinate with MAP other business ecosystems such as Starbucks, MAP fashion, and MAP voucher to develop more RTU for Digimap as the new brand compared with its competitor