Prita Wardhani
Senior Brand Manager
Tangerang
Summary
Accomplished Senior Brand Manager with a proven track record at Kawan Lama Group, adept in strategic brand planning and product management. Excelled in driving sales growth and enhancing brand reputation through innovative campaign management and effective team leadership. Skilled in leveraging consumer insights and data analytics to exceed sales targets and foster customer satisfaction.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Brand Manager
Kawan Lama Group
04.2020 - Current
- Build foundation, develop and implement long-term category and brand strategy to ensure company target achievement for Kawan Lama fashion brands
- Optimize budget allocation, ensuring efficient use of resources to drive sales growth and profitability
- Implement data-driven decision making by analyzing various metrics such as sales data, advertising performance reports, and customer feedback surveys
- Coordinate with Marketing Department for market research initiatives to gather insights on consumer preferences, trends, and competitor analysis
- Deep understanding of consumer needs and insights, initiating recommendations with regards to improving market brand positions, including portfolio, price positioning, advertising, and promo activities
- Define new opportunities for category and brand development, including innovations/renovations, and managing such processes
- Manage cross-functional teams for the successful development and launch of new products
CSR & Customer Relations Department Head
Kawan Lama Group
04.2009 - 04.2020
- Ensure customers and clients have a positive experience with the corporate business, services, and products. Monitor customer satisfaction, design strategies and policies, which implementation leads to exceeding customer expectations within the corporate network of over 200 stores
- Perform constant analysis by maintaining contact with customers, visiting operational environments, conducting surveys, forming focus groups, benchmarking best practices, and analyzing information and applications
- Handling complaints by investigating, tracking, and providing guidance for complaint resolution, and assuring customer satisfaction. Personally handles and resolves escalating service issues
- Planning, organizing, and controlling Corporate Social Responsibility (CSR) programs to give back for good company's image
- Organize, lead, and participate in CSR & Public Relations events, press conferences, and initiatives in order to maintain positive brand awareness and deliver the right corporate message to the media. Achieve greater corporate exposure via in-store events and social responsibility projects.
Store Manager of ZARA
PT. Mitra Adiperkasa Tbk (MAP)
01.2008 - 04.2009
- Responsible for maintaining day-to-day store operations in order to ensure customer satisfaction, product availability, and maintaining cash control
- Achieve assigned sales targets, financial objectives, and increasing profits; perform competitor analysis and initiate corrective actions
- Merchandise ordering for women, men, and kids section, according to the target market and trends
- Ensure availability of merchandise, product selection; oversees stock control, receiving orders, and maintaining inventories
- Establish customer relations and get feedback from customers to maintain the positive, long-term brand reputation
- Handle customer complaints in a timely manner to achieve fast complaint resolution and customer satisfaction
- Execute promotions and assure that the displayed product and visual merchandising are according the corporate standards.
Education
Master of Arts - Journalism & Mass Communications
Griffith University
Brisbane, Australia 04.2001 -
Bachelor - Journalism
Universitas Pelita Harapan
Banten, Indonesia 04.2001 -
Skills
Brand building
Strategic brand Planning
Product Management
Campaign Management
Sales Support
Certification
NUS Business School Executive Education
Timeline
NUS Business School Executive Education
06-2022
Senior Brand Manager
Kawan Lama Group
04.2020 - Current
CSR & Customer Relations Department Head
Kawan Lama Group
04.2009 - 04.2020
Store Manager of ZARA
PT. Mitra Adiperkasa Tbk (MAP)
01.2008 - 04.2009
Master of Arts - Journalism & Mass Communications
Griffith University
04.2001 -
Bachelor - Journalism
Universitas Pelita Harapan
04.2001 -
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