Putri Andarina

• Led a 7-member digital marketing team, including content, KOL, and community teams.
• Monitored online trends, conversations and innovations to optimize strategies.
• Strengthened brand communication with in-depth analyses of competitors, market and consumers behavior
• Developed and executed comprehensive digital strategies aligned with brand objectives, covering the full funnel from awareness to conversion
• Designed paid media strategies to optimize lead generation and website traffic
• Orchestrated cross-platform digital campaigns to achieve marketing effectiveness
• Managed digital marketing budgets, ensuring optimal spending and maximizing ROI
• Collaborated with media agencies, publishers, and creative agencies to achieve brand and digital objectives
• Acted as Digital Creative Director, focusing on performance content and social media strategies to maximize engagement and conversions

• Facilitated ongoing collaboration between the Social Media Team Lead role to achieve unified brand messaging and seamless integration of content across all channels.
• Partnered with internal stakeholders to support product launches, events, and promotions via targeted social media efforts.
• Conducted regular competitor analyses to identify industry trends and gaps in current strategies, driving innovation within the team.
• Enhanced online presence with consistent, high-quality visual and written content across platforms.
• Developed comprehensive social media calendars, aligning content with marketing objectives and overall strategy.
• Boosted brand engagement by developing and implementing creative social media campaigns.
• Coordinated cross-functional efforts to ensure timely delivery of assets for campaign launches.
• Monitored emerging trends in social media tools, platforms, and best practices; educating the team accordingly.

• Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
• Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
• Increased audience engagement with innovative content and consistent posting schedules.
• Enhanced brand visibility by creating and executing comprehensive social media strategies.
• Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
• Conducted competitor analysis to identify areas of opportunity within the market landscape.
• Collaborated with cross-functional teams to align social media initiatives with marketing objectives.

• Analyzed performance metrics, refining strategy based on data-driven insights.
• Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
• Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
• Increased audience engagement with innovative content and consistent posting schedules.
• Enhanced brand visibility by creating and executing comprehensive social media strategies.
• Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Worked in collaboration with the strategist team to develop a comprehensive pitching strategy.

Brand handling experience: Unilever, Indofood

• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Increased brand awareness by developing and implementing effective social media strategies.
• Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
• Streamlined content creation processes, improving efficiency while maintaining quality standards.
• Developed comprehensive social media strategy to enhance online presence.

Brand handling experience: Bank Mandiri, Indofood, Bank BTPN, Daihatsu, and many more

• Dedicated Social Media Specialist for BCA
• Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Conducted daily updates to social media profiles to boost company online presence.
• Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.