Rachmadizal Rizal
Experienced Professional With Demonstrated History Of Working In Hospitality And The Internet/Ecommerce Industry. Skilled In Hospitality And Business Management, Business Development, Strategic Planning And Revenue Analysis
Jl. Alam Pesanggrahan I No. 6, Bukit Cinere Indah, Cinere, Depok
Summary
Resourceful and results-oriented Strategic Account Manager driven to meet strategic account objectives and support overall commercial volume demands. Establishes productive professional connections with decision-makers for major partners and learns customer business thoroughly. Proactively assesses, clarifies and validates customer needs via ongoing networking and timely personal attention.
Overview
20
20
years of professional experience
1
1
Language
Work History
Strategic Account Manager Indonesia (Team Lead)
Agoda International Pte. Ltd.
07.2022 - Current
- Managing strategic local chain hotel in Indonesia with more than 400 portfolio hotels to be managed all over Indonesia
- Created demand by matching business problems to product and offer solutions.
- Suggest solutions and innovative ideas to meet needs of the respective partners
- Established market priorities to execute strategic course of action.
- Trained, mentored and motivated team to instill desire for superior performance.
Partner Program Manager
Agoda International Pte. Ltd.
07.2017 - 10.2021
- Oversaw day-to-day Agoda's Program operations, provided guidance to support program implementation
- Chaired partner meetings to drive discussion of matters important to program operations, keeping discourse on-topic and moving at efficient pace.
- Implemented processes to enforce compliance with partner agreements.
- Developed and implemented strategies to enhance partner relations.
- Propose business proposals to the decision
makers include : The Hotel Owners, The
Managing Directors, The Regional Directors, The
General Managers, etc. of the International and
Domestic partners (Hotels), provide and advise
them the solution by joining Agoda programs
Market Manager
Agoda International Pte. Ltd.
07.2016 - 06.2017
- Built brand awareness in local market and increased penetration with proactive strategies.
- Traveled to customer sites to demonstrate market management consultancy, answer questions and be a trusted advisor of a hotel/partner
- Achieved KPI targets consistently by implementing high performing action of market management function
- Execute strategies and promotional activities with partners to enhance productivity and opportunities to manage room availability and competitiveness of the Agoda website
Director of Sales Marketing (Pre Opening Opening)
Crowne Plaza Bandung
09.2014 - 06.2016
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Develop and setting up the hotel pre-opening
phase plan and opening plan aspects of Sales
and Marketing based on the guidance from
Corporate Office/headquarters (InterContinental
Hotels Group) - Managing and setting up the hotel annual
business plan, ensure that the goals and target
planned are to maximize the total hotel revenue
and profitability also monitoring costs in line with
the agreed targets
Director of Sales & Marketing (Pre Opening)
Royal Tulip Bandung
12.2013 - 09.2014
- Develop and setting up the hotel Pre opening phase plan and aspects of Sales and Marketing based on the guidance from the Corporate Office/ Headquarters (Louvre Hotels Group )
- In charge for the Royal Tulip Hotel & Convention Bandung brand development and establishment in the market based from the direction and guidance from the headquarter (Louvre Hotels Group – Golden Tulip Hospitality)
Cluster Director of Sales
Starwood Hotels & Resorts
12.2012 - 11.2013
- In charge as the opening team for the 3 newly Starwood Hotels in Bali , include ; Sheraton Bali Kuta Resorts, Le Meridien Bali Jimbaran and The Westin Ubud Resorts and Spa
- Opening and setting Jakarta Sales Office in Jakarta for the 3 Hotels, reporting to 1 cluster Director of Marketing and 3 GM’s of each Hotels Managing the annual budget and maximizing the
department revenue, profitability and monitoring costs in line with the agreed targets for Meetings, Incentives, Conventions and Exhibitions business of the 3 Hotels - Setting up the internal communication – within the cluster properties, standardize the process and procedure and establish SOP’s
Director of Sales & Marketing
Hyatt Regency Bandung
01.2012 - 09.2012
- Ensuring Hyatt International key objectives from the corporate office or functional strategies are achieved, Hyatt International brand standards of performance, policies and procedures are
introduced, applied and maintained - Recruit, train, lead and motivate a team of exceptional and highly skilled employee that embody the true spirit and culture of Hyatt Ensuring the Employment Engagement Survey (EES) result increased from the previous years to reflect a high level of employee satisfaction and key players are retaine
Associate Director of Sales at Hyatt Resorts Bali
Hyatt Resorts Bali
07.2008 - 12.2011
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Coordinated with internal departments to ensure seamless delivery of products and services to clients, maintaining high levels of customer satisfaction and retention.
- To assist Director of Sales and Director of Marketing to manage and be responsible of business penetration by identifying and exploit new opportunities for business growth of domestic market in Jakarta for Grand Hyatt Bali and Bali Hyatt
Senior Sales Manager
JW Marriott Surabaya
01.2006 - 06.2008
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Negotiated profitable contracts with major clients, securing their loyalty while maximizing company revenue.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Sales Manager
JW Marriott Surabaya
03.2004 - 01.2006
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Education
Master of Science - Marketing Communication
London School of Public Relation
Jakarta 04.2001 -
Bachelor of Science - Tourism Management
Sekolah Tinggi Pariwisata Bandung
Bandung 04.2001 -
High School Diploma -
SMAN 13 Jakarta
Jakarta 04.2001 -
Skills
Competitive Analysis
Revenue Generation
Pipeline Management
Client Relationship Building
Pricing strategy
Sales strategy development
Data-driven decision-making
Sales Presentations
Upselling and Cross Selling
Sport enthusiast and part time musician
I am a Football freak and Basketball lover. A die hard fan of Chelsea FC and Chicago Bulls of Michael Jordan
I entertain people with my guitar, a 90's freak music
Timeline
Strategic Account Manager Indonesia (Team Lead)
Agoda International Pte. Ltd.
07.2022 - Current
Partner Program Manager
Agoda International Pte. Ltd.
07.2017 - 10.2021
Market Manager
Agoda International Pte. Ltd.
07.2016 - 06.2017
Director of Sales Marketing (Pre Opening Opening)
Crowne Plaza Bandung
09.2014 - 06.2016
Director of Sales & Marketing (Pre Opening)
Royal Tulip Bandung
12.2013 - 09.2014
Cluster Director of Sales
Starwood Hotels & Resorts
12.2012 - 11.2013
Director of Sales & Marketing
Hyatt Regency Bandung
01.2012 - 09.2012
Associate Director of Sales at Hyatt Resorts Bali
Hyatt Resorts Bali
07.2008 - 12.2011
Senior Sales Manager
JW Marriott Surabaya
01.2006 - 06.2008
Sales Manager
JW Marriott Surabaya
03.2004 - 01.2006
Master of Science - Marketing Communication
London School of Public Relation
04.2001 -
Bachelor of Science - Tourism Management
Sekolah Tinggi Pariwisata Bandung
04.2001 -
High School Diploma -
SMAN 13 Jakarta
04.2001 -