Build good carrier
Raharja Wisnu Wicaksono
Commercial Manager
Cipedak
Summary
Experienced in FMCG sales, dedicated professional seeking to collaborate and build successful businesses. Proven track record in the industry, bringing a wealth of knowledge and expertise to drive sales growth and achieve targets. Committed to delivering exceptional customer service, possessing strong communication and negotiation skills to establish and maintain fruitful relationships with clients. Motivated team player eager to contribute talents and contribute to the success of your organization.
Overview
15
15
years of professional experience
2004
2004
years of post-secondary education
4
4
Languages
Work History
COMMERCIAL MANAGER
PT LEGITT BOGA MANDIRI
07.2024 - Current
- Built relationships with clients to establish new contracts.
- Evaluated and improved sales processes, leading to a more streamlined approach that maximized revenue generation opportunities.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Analyzed sales data to identify opportunities for expansion into new markets, driving increased market share.
- Increased sales revenue by developing and implementing effective marketing strategies for commercial products.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Motivated team to meet and exceed sales goals.
- Presentation and reporting to General Manager
KEY ACCOUNT MANAGER
PT LEGITT BOGA MANDIRI
08.2021 - 06.2024
- Handling BTB customer Seafood factory Industry member of AP5i supporting ingredient product (fresh breadcrumb, Batter & predust Mix, Dry breadcrumb)
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Handling distributor for burger bun at Traditional market (Jabodetabek)
- Manage day to day achievement, Ar collection monitoring, New Customer potential
- Collaboration with RND department for new product Launch, custom product request by customer
- Supporting PPIC and supply chain for budget & forecasting and schedule delivery
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Presentation and reporting to commercial manager
KEY ACCOUNT MANAGER
PT PONDAN PANGAN MAKMUR
01.2021 - 07.2021
- Handling Gusto Brand as premium bake premix penetration to traditional market all area Indonesia
- Handling 7 distributor for penetration and activation Gusto brand
- Manage day to day achievement, Ar collection monitoring, new distribution channel
- Create marketing program, Sales contest, demo cooking, rebate and festive season
- Presentation and reporting to General Manager
SALES & MARKETING SUPERVISOR
PT NIPPON FOODS INDONESIA
06.2018 - 12.2020
- Supervise Sales & marketing Staff for achievement, activity, and deliver programs properly
- Manage BTB premix business for food service, food processing factory, and distributor food supply
- Create new product Takoyaki Frozen (prima brand) for Seafood factory collaboration with partner development business
- We support takoyaki premix
- Manage relationship with Indomaret, Sushi tei, Pangan sari utama, Gindaco, for support premix (stock and supply chain)
- Presentation and report to Sales Director
AREA SALES MANAGER
PT NIPON INDOSARI CORPINDO
09.2016 - 05.2017
- Handling retail brand Sari roti for traditional market
- Manage 9 Agents & 4 distributors Sari roti at Banten and Jakarta Barat
- Supervise 2 Area sales supervisors activation, day to day achievement, ar collection and deliver marketing program properly
- Manage direct selling activation at area park KAI Train Jakarta barat
- Presentation and report to Sales head area
SALES MANAGER WHOLESALER
PT COCA COLA DISTRIBUTION INDONESIA
01.2014 - 08.2016
- Supervise 7 Key Account Managers wholesale for day to day achievement, ar collection, and delivery marketing program properly
- Create sales program coordination to trade marketing
- Maintain Red area activation exclusive display at wholesale store
- Penetration new product and increase RTD sales focus
- Presentation and reporting to General Manager
KEY ACCOUNT MANAGER WHOLESALER
PT COCA COLA DISTRIBUTION INDONESIA
01.2013 - 12.2013
- Manage Sales day to day, ar collection and deliver marketing program properly
- Maintain exclusive display at big wholesaler customer
- Activate new product penetration RTD, Tea and Juice
- Support for canvas activity to small store
DISTRICT SALES MANAGER
PT COCA COLA DISTRIBUTION INDONESIA
04.2010 - 12.2012
- Supervise 8 Sales representatives for day to day achievement, ar collection, and delivery marketing program properly
- Maintain Red area activation exclusive display at area work
- Penetration new product and increase RTD sales focus
Education
HIGH SCHOOL DIPLOMA -
POLITEHNIK NEGERI SRIWIJAYA
Skills
Statistical forecasting
Customer Relationship Management
Key Account Management
Competitive Analysis
Route Planning
Customer Acquisition
Competitor Analysis
Account Management
Sales Forecasting
Personal Information
- Date of Birth: 05/03/84
- Nationality: INDONESIA
- Driving License: A
- Marital Status: MARRIED
Interests
Timeline
COMMERCIAL MANAGER
PT LEGITT BOGA MANDIRI
07.2024 - Current
KEY ACCOUNT MANAGER
PT LEGITT BOGA MANDIRI
08.2021 - 06.2024
KEY ACCOUNT MANAGER
PT PONDAN PANGAN MAKMUR
01.2021 - 07.2021
SALES & MARKETING SUPERVISOR
PT NIPPON FOODS INDONESIA
06.2018 - 12.2020
AREA SALES MANAGER
PT NIPON INDOSARI CORPINDO
09.2016 - 05.2017
SALES MANAGER WHOLESALER
PT COCA COLA DISTRIBUTION INDONESIA
01.2014 - 08.2016
KEY ACCOUNT MANAGER WHOLESALER
PT COCA COLA DISTRIBUTION INDONESIA
01.2013 - 12.2013
DISTRICT SALES MANAGER
PT COCA COLA DISTRIBUTION INDONESIA
04.2010 - 12.2012
HIGH SCHOOL DIPLOMA -
POLITEHNIK NEGERI SRIWIJAYA