Randy Adhitama
Market Researcher and Data Analyst
Bogor City
Summary
A dynamic and driven professional with a strong leadership acumen and a thirst for continuous growth in a management setting. Possessing expertise in strategic planning, operational procedures, and exceptional communication and organizational abilities, I bring valuable insights to the table. Seeking to expand these skills in a Consumer / Market Research or Data Analyst position.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Manager Market Intelligence, Industrial Brown
Asia Pulp and Paper
Jakarta, Indonesia
01.2025 - Current
- Conducted comprehensive data analysis from diverse sources and synthesized key insights into reports for senior management, facilitating the formulation of strategies to drive sales and optimize EBITDA growth
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Coordinated with cross-functional teams to aggregate data from various perspectives, transforming it into actionable insights
Consumer Insights Manager
NIQ Indonesia
Jakarta, Indonesia
06.2021 - 12.2024
- Primary contact for the top two largest clients in the department
- Coordinate between client requests and team management to ensure project alignment
- Lead the consumer insights analysis on client’s reporting
- Oversee data analytics, transforming raw data into insights, summary recommendations, and profit forecasts
- Experience on Brand Health, Segmentation, Conjoint, Forecasting, Corporate Reputation, Customer Satisfaction, Usage and Attitudes, Advertisement Assessment, Product Test and various custom studies
- Supervise a team of up to six members, including Senior, Executive, and Trainee levels
- Proficient in data engineering, data visualization, Excel scraping, and automation
- Contributed to teams that achieved up to 40% of the annual department revenue target and played a key role in forecasting client business
Senior Research Executive
Nielsen Indonesia
Jakarta, Indonesia
12.2017 - 06.2021
- Managed project workflows to ensure smooth execution, including data analysis, reporting, charting, titling, and summary recommendations
- Acted as the main person of contact for client coordination
- Mentored junior associates on project work
Research Executive
Nielsen Indonesia
Jakarta, Indonesia
06.2016 - 12.2017
- Responsible for data processing, reporting, and client services
- Acted as the main person of contact for client coordination
Graduate Trainee
Nielsen Indonesia
Jakarta, Indonesia
09.2015 - 06.2016
- Managed one of Nielsen’s products (NMP), handling:
- Data processing
- Dashboard visualization using Tableau
- Monthly report updates
- Acting as the main person of contact for product-related projects across markets
Education
Bachelor of Science - Information Technology And Mathematics
Binus University
Jakarta, Indonesia 04.2008 - 01.2013
Skills
- Client Management
- Team Leadership
- Data Analytics
- Market Research
- Strategic Insights
- Project Coordination
- Time management
- Data Visualization
- Workforce management
- Data Engineering
- Excel Automation
- Revenue Growth
Accomplishments
- NIQ Indonesia - Notable Achievers 2023
- NIQ Indonesia - APAC GEM Talent Graduate 2022
- Nielsen 3x Gold Awards – Simply Excellence
- Nielsen 1x Silver Awards – Simply Excellence
Additional Information
- NIQ Indonesia - Notable Achievers 2023
- NIQ Indonesia - APAC GEM Talent Graduate 2022
- Nielsen 3x Gold Awards – Simply Excellence
- Nielsen 1x Silver Awards – Simply Excellence
Timeline
Manager Market Intelligence, Industrial Brown
Asia Pulp and Paper
01.2025 - Current
Consumer Insights Manager
NIQ Indonesia
06.2021 - 12.2024
Senior Research Executive
Nielsen Indonesia
12.2017 - 06.2021
Research Executive
Nielsen Indonesia
06.2016 - 12.2017
Graduate Trainee
Nielsen Indonesia
09.2015 - 06.2016
Bachelor of Science - Information Technology And Mathematics
Binus University
04.2008 - 01.2013
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