Summary
Overview
Work History
Education
Skills
Selected Achievements
Languages
Timeline
Generic
Ravi Melwani

Ravi Melwani

Jakarta

Summary

Seasoned professional in executive management known for high productivity and efficient task completion. Skilled in strategic planning, financial oversight, and team leadership. Excel in communication, problem-solving, and adaptability to drive organizational success.

Overview

22
22
years of professional experience

Work History

Founder & CEO

JasaConnect
01.2018 - Current
  • Company Overview: Cloud-based Field Management SaaS, Indonesia
  • Executed national GTM strategy and digital campaigns driving rapid adoption.
  • Built partner reseller models, accelerating market penetration.
  • Oversaw product marketing, client acquisition, and brand positioning for 300+ clients.
  • Cloud-based Field Management SaaS, Indonesia

Marketing & Growth Lead (COO)

Belimobilgue
01.2017 - 01.2018
  • Company Overview: Used Car Marketplace, Indonesia
  • Boosted annual sales from USD 3M → USD 25M via expansion and strategic partnerships.
  • Designed data-driven location strategy and opened 50+ inspection points.
  • Reduced store opening costs by 40% through modular setups across car parks, washes, and gas stations.
  • Used Car Marketplace, Indonesia
  • Acquired by OLX Autos

Founder

Carijasa
01.2015 - 01.2018
  • Company Overview: Online Services Marketplace, Indonesia
  • Built and scaled a platform connecting 15,000 vendors with 25,000+ clients.
  • Launched GTM campaigns for rapid vendor acquisition.
  • Partnered with BFI Finance to offer SME vendor financing, improving retention.
  • Online Services Marketplace, Indonesia

Chief Marketing Officer

Java Freeze
01.2012 - 01.2015
  • Company Overview: Coffee Chain, Indonesia
  • Expanded brand to 150 franchises nationwide in under 3 years.
  • Developed franchise SOPs, training programs, and marketing campaigns targeting youth & lifestyle segments.
  • Led brand positioning, menu innovation, and promotional strategy, resulting in successful acquisition.
  • Coffee Chain, Indonesia

Strategic Marketing Manager

MindLab
01.2008 - 01.2011
  • Company Overview: Education, Indonesia
  • Developed brand positioning, pricing, and market entry strategies for after-school programs.
  • Launched national marketing programs and annual MindLab Indonesia Olympics to increase awareness.
  • Education, Indonesia

Project Manager

Monex Investindo
01.2006 - 01.2011
  • Company Overview: Financial Services, Indonesia
  • Developed options trading systems and marketing support platforms.
  • Financial Services, Indonesia

Risk Analyst

Bankwest
Perth
01.2004 - 01.2005
  • Company Overview: Perth, Australia
  • Compiled and analyzed credit & operational risk reports; ensured alignment with Commonwealth standards.
  • Provided training and support to divisions, identifying lead indicators of changing risk profiles.
  • Perth, Australia

Education

BSc - Software Engineering

Edith Cowan University
Perth, Australia
01.2004

Skills

  • Marketing strategy and brand positioning
  • Go-to-market strategy
  • Partner development
  • Client acquisition
  • Market expansion
  • Market analysis
  • Sales strategy
  • Brand management
  • Data-driven decisions
  • Negotiation skills
  • Strategic thinking
  • Effective communication
  • Product roadmaps
  • Strategic planning
  • Business development
  • Contract negotiation
  • Growth mindset
  • Strategic vision
  • Team engagement
  • Process improvement
  • GTM development and execution
  • Franchise development and expansion
  • Customer acquisition and market penetration
  • Strategic partnerships and alliances
  • Risk analysis and financial reporting

Selected Achievements

  • 300+ SaaS Clients Nationwide, Scaled JasaConnect, a cloud-based field management platform, onboarding Telkom Indonesia & PT Sampoerna Tbk.
  • $3M → $25M Annual Revenue Growth, Led Belimobilgue's expansion and marketing activations, opening 50+ inspection points and streamlining customer acquisition.
  • 150 Franchises in
  • Marketplace Growth & Funding, Built Carijasa to 15,000 vendors and 25,000+ clients; secured funding through Telkom Incubator & Accelerator Program.
  • Education Sector Brand Expansion, Conceptualized and executed MindLab Indonesia Olympics for 3 years, elevating brand awareness across national & international schools.

Languages

English
First Language
Indonesian
Proficient (C2)
C2

Timeline

Founder & CEO

JasaConnect
01.2018 - Current

Marketing & Growth Lead (COO)

Belimobilgue
01.2017 - 01.2018

Founder

Carijasa
01.2015 - 01.2018

Chief Marketing Officer

Java Freeze
01.2012 - 01.2015

Strategic Marketing Manager

MindLab
01.2008 - 01.2011

Project Manager

Monex Investindo
01.2006 - 01.2011

Risk Analyst

Bankwest
01.2004 - 01.2005

BSc - Software Engineering

Edith Cowan University

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Ravi Melwani