Ravi Melwani
Jakarta
Summary
Seasoned professional in executive management known for high productivity and efficient task completion. Skilled in strategic planning, financial oversight, and team leadership. Excel in communication, problem-solving, and adaptability to drive organizational success.
Overview
22
22
years of professional experience
Work History
Founder & CEO
JasaConnect
01.2018 - Current
- Company Overview: Cloud-based Field Management SaaS, Indonesia
- Executed national GTM strategy and digital campaigns driving rapid adoption.
- Built partner reseller models, accelerating market penetration.
- Oversaw product marketing, client acquisition, and brand positioning for 300+ clients.
- Cloud-based Field Management SaaS, Indonesia
Marketing & Growth Lead (COO)
Belimobilgue
01.2017 - 01.2018
- Company Overview: Used Car Marketplace, Indonesia
- Boosted annual sales from USD 3M → USD 25M via expansion and strategic partnerships.
- Designed data-driven location strategy and opened 50+ inspection points.
- Reduced store opening costs by 40% through modular setups across car parks, washes, and gas stations.
- Used Car Marketplace, Indonesia
- Acquired by OLX Autos
Founder
Carijasa
01.2015 - 01.2018
- Company Overview: Online Services Marketplace, Indonesia
- Built and scaled a platform connecting 15,000 vendors with 25,000+ clients.
- Launched GTM campaigns for rapid vendor acquisition.
- Partnered with BFI Finance to offer SME vendor financing, improving retention.
- Online Services Marketplace, Indonesia
Chief Marketing Officer
Java Freeze
01.2012 - 01.2015
- Company Overview: Coffee Chain, Indonesia
- Expanded brand to 150 franchises nationwide in under 3 years.
- Developed franchise SOPs, training programs, and marketing campaigns targeting youth & lifestyle segments.
- Led brand positioning, menu innovation, and promotional strategy, resulting in successful acquisition.
- Coffee Chain, Indonesia
Strategic Marketing Manager
MindLab
01.2008 - 01.2011
- Company Overview: Education, Indonesia
- Developed brand positioning, pricing, and market entry strategies for after-school programs.
- Launched national marketing programs and annual MindLab Indonesia Olympics to increase awareness.
- Education, Indonesia
Project Manager
Monex Investindo
01.2006 - 01.2011
- Company Overview: Financial Services, Indonesia
- Developed options trading systems and marketing support platforms.
- Financial Services, Indonesia
Risk Analyst
Bankwest
Perth
01.2004 - 01.2005
- Company Overview: Perth, Australia
- Compiled and analyzed credit & operational risk reports; ensured alignment with Commonwealth standards.
- Provided training and support to divisions, identifying lead indicators of changing risk profiles.
- Perth, Australia
Education
BSc - Software Engineering
Edith Cowan University
Perth, Australia01.2004
Skills
- Marketing strategy and brand positioning
- Go-to-market strategy
- Partner development
- Client acquisition
- Market expansion
- Market analysis
- Sales strategy
- Brand management
- Data-driven decisions
- Negotiation skills
- Strategic thinking
- Effective communication
- Product roadmaps
- Strategic planning
- Business development
- Contract negotiation
- Growth mindset
- Strategic vision
- Team engagement
- Process improvement
- GTM development and execution
- Franchise development and expansion
- Customer acquisition and market penetration
- Strategic partnerships and alliances
- Risk analysis and financial reporting
Selected Achievements
- 300+ SaaS Clients Nationwide, Scaled JasaConnect, a cloud-based field management platform, onboarding Telkom Indonesia & PT Sampoerna Tbk.
- $3M → $25M Annual Revenue Growth, Led Belimobilgue's expansion and marketing activations, opening 50+ inspection points and streamlining customer acquisition.
- 150 Franchises in
- Marketplace Growth & Funding, Built Carijasa to 15,000 vendors and 25,000+ clients; secured funding through Telkom Incubator & Accelerator Program.
- Education Sector Brand Expansion, Conceptualized and executed MindLab Indonesia Olympics for 3 years, elevating brand awareness across national & international schools.
Languages
English
First Language
Indonesian
Proficient (C2)
C2
Timeline
Founder & CEO
JasaConnect
01.2018 - Current
Marketing & Growth Lead (COO)
Belimobilgue
01.2017 - 01.2018
Founder
Carijasa
01.2015 - 01.2018
Chief Marketing Officer
Java Freeze
01.2012 - 01.2015
Strategic Marketing Manager
MindLab
01.2008 - 01.2011
Project Manager
Monex Investindo
01.2006 - 01.2011
Risk Analyst
Bankwest
01.2004 - 01.2005
BSc - Software Engineering
Edith Cowan University
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