Been working in the Media - for the last +/- 7 years. Currently working in Essencemediacom as part of GroupM global company. In charge to the one of the biggest clients (P&G). Currently responsible to the total haircare category with worth porto $1.300/month of budget.
Characteristic job :
1. Pre-Planning : With every client engagement, comes a need to address. Hence,answering a brief on how best to meet campaign objectives. This brief is answered by putting together a strong media & channels plan to best address the client’s KPIs/objectives given the workable budgets.
2. Campaign Activation : On approval of the plan, campaign is rolled out according to plan and flight for the purpose of meeting the agreed objectives and KPIs. This segment of the job is further categorized into two phases: set up and optimization; Strength of optimization is measured against two factors: Cost Efficiency, and, Agility to Adapt on Opportunity.
3. Post Campaign Analysis : At the end of each campaign, media investment manager provides a performance report showing how the campaign performed against its goals given the amount of time and budgets. Insights and recommendations on channels are also made available on this report as a reference point for future learnings.
Negotiation expertise, Competitive Analysis, Media Planning, Ad Placement, Traditional Media Buying, Brand Awareness, Campaign Management, Knowledgeable in Nielsen Arianna, Target Audience Analysis