Summary
Overview
Work History
Education
Skills
Timeline
TruckDriver
Reni Irawati

Reni Irawati

Business Development Manager
Jakarta,JK

Summary

ENFJ| PrinciplesYou-The Impresarios| Sales &Business Development Manager| Tech, eCommerce & Logistics.


Enthusiast and Motivated Sales and Business Development Professional and experienced more than 10years in IT industry.
Added value and knowledge experienced in Shipping - Logistics Industry, Multinational Corporate Banking, Information Technology (with various products knowledge - Hardware Infrastructure, Software Applications, Implementation & Maintenance), E-commerce Industry focusing in Consignment, Merchants Acquisition & B2B, and Business Development in Digital Online Marketing.


Overview

18
18
years of professional experience
2
2
Languages

Work History

Business Development Manager

Ascentis
10.2022 - Current

Achievements:

  • Onboarding Enterprise CRM Loyalty, Mall Management Solutions, Mobile Apps Development

Clients:

  • Djarum Group: PT. Grand Indonesia
  • Pakuwon Group: PT. Elite Prima Hutama (Kota Kasablanka), PT. Artisan Wahyu (Gandaria City), PT. Pakuwon Sentosa Abadi (Plaza Blok M)
  • PT. Indonesia Everbesindo Surya Jaya
  • Paradise Group: PT. Pop Properti Indonesia (FX Mall, Beachwalk Mall, Paskal23)
  • Levi’s Indonesia

Area of responsibility:

  • Generated new business with marketing initiatives and strategic plans. And Business planning and strategy consultant for clients, delivering comprehensive solutions.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion.
  • Developed a growth strategy that balanced financial gain with customer satisfaction, demonstrating my strategic thinking and business acumen.
  • Conduct high-level industry research to develop effective sales solutions.
  • Promote the company’s products/services, addressing or predicting clients’ objectives.
  • Prepare business solution Contracts, ensuring adherence to established laws and guidelines.
  • Keep records of sales, revenue, invoices, legal agreements.
  • Provide trustworthy feedback and after-sales support.
  • Build long-term relationships with new and existing customers.
  • Participate in collaborative business meetings to update key stakeholders.
  • Interact with clients and respond to important inquiries about the company’s products or services.
  • Responsible for Key Account Manager & Project Manager Team Unit.


Senior Manager, Commercial

Lazada Indonesia
03.2022 - 09.2022

Achievements:

  • Lead of Inbound Process: Power Commerce Asia Project for Storage Facility with Margin 5% of the total target 3%.
  • Lead of Readiness Trucking Process: PT. Satria Antaran Prima TBK for Trucking Bulky Project (Ramadhan Campaign) with Margin 10% of the total target 8%.
  • Lead of Inbound Process: PT. ISI for Storage Facility with Margin 5% of the total target 3%.

Area of responsibility:

  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Manage a team of 1 Key Account Manager, 1 Sales Admin, and 2 Sales Operations.
  • Set up a Key Performance Indicator for each team member.
  • Handling Clients, both existing and potential for Nation Wide Coverage.
  • Delivered revenue and target for $5Mio / yearly basis and GP 3-10% depending on the category of products.
  • Strong in Build Networking and Business Relationships with clients.
  • Ability to work closely with internal stakeholders from the internal team to Operations, Finance, Legal, Marketing, and other Business Units.
  • As a key driver of CPP (Cost Per Parcel), will be responsible for driving in-depth P&L simulation and rate card optimization analysis to do gap analysis and understand where to negotiate with 3PL partners.
  • Manage and develop strategy, Development & Growth strategy, Negotiate & Procurement, Cost Optimization, Logistics Landscape analysis and benchmarking.

Senior Manager, 3PL Development

Lazada Indonesia
03.2021 - 02.2022

Achievements:

  • 3PL Onboarding Sicepat Multileg Project Phase 1 & 2
  • 3PL Onboarding SAP MP Bulky Project and Eco Bulky Project
  • 3PL Business Development Ninja Van Project Single Leg Project and TAP Project
  • 3PL Business Development Ninja Van MF HUB Handover Parcel to Parcel Level
  • 3PL Onboarding Migration JNE Cashless to Ninja Van Phase 1 & 2

Area of responsibility:

  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Own the relationship with logistics partners and define the 3PL Portfolio strategy and roadmap to serve the overall Lazada Logistics strategy.
  • Define the governance around 3PL relationships and lead recurring review/negotiation sessions to drive performance improvement, cost optimization, and growth strategy.
  • Set up a strong procurement process and a repository tool to properly track all aspects of 3PL performance review (QBR); ability to work closely with internal stakeholders from internal team to Operations, to Finance, etc.
  • As a key driver of CPP (Cost Per Parcel), will be responsible for driving in-depth P&L simulation and rate card optimization analysis to do gap analysis and understand where to negotiate with 3PL partners.
  • Ability to drive market research to fully master the 3PL landscape and understand areas of optimizations (i.e., New 3PLs, the opening of new sorts for existing 3PLs, etc.).
  • Manage and develop 3PL portfolio strategy, Development & Growth strategy, Negotiate & Procurement, Cost Optimization, Logistics Landscape analysis and benchmarking.
  • Single Contributor for 3PL Development for Nation Wide Coverage Area.

Head of Sales Department

PT. Global Digital Niaga - BLIBLI.COM
03.2019 - 08.2020

Achievements:

  • Promotion Level & Area Responsibility from B2C Business to B2B Business.
  • Leveraged the new business industry in B2B from the financial service industry to a wide segment (cross-industry, retail, FMCG).
  • Introducing IT Business into the B2B Area by giving the solution both Implementation Infrastructure and Application Solutions for Corporate Financial Industry and FMCG.
  • Achieved Pipeline and Target with Growth of 121% from KPI.
  • Product Knowledge Update – IT, Gadget, MRO, and Electronics for Internal members and corporate customers (eq. present the Seminar).

Area of responsibility:

  • Manage Team and Report to Stakeholders and leverage B2B Business. Served as a mentor to junior sales personnel, providing guidance and support in their professional development while also fostering a strong team dynamic.
  • Served as a mentor to junior sales personnel, providing guidance and support in their professional development while also fostering a strong team dynamic.
  • Hosted regular networking events to increase brand visibility among potential clients while also strengthening existing connections within the industry.
  • Increased overall sales revenue by implementing strategic marketing campaigns and nurturing key client relationships.
  • Championed continuous improvement initiatives aimed at refining departmental processes for increased operational efficiency.
  • Analyzed market trends and competitor performance to inform tactical adjustments in the sales strategy.
  • Manage Sales Performance, Pipeline, and Target.
  • Handling Cross Industry, Djarum Group, Financial Service Industry, Telco, FMCG, Mining, Oil & Gas Area.
  • Build and close Relationships with Customers, Principals, Distributors, and Partners.
  • Making Business Direction, Planning, and Strategy.
  • Lead and continuously identify and assist in the development of customer growth.
  • Ensuring the KPI is achieved and monitoring the customer activities.
  • Reach the company target in sales revenue and gross profit.

Merchant Sales Program Manager

PT. Global Digital Niaga – BLIBLI.COM
07.2018 - 02.2019

Achievements:

  • Creating SOP for Consignment Business for Fulfillment By Blibli SOP between Commercial, Warehouse Logistics, Finance, and Legal.
  • Added new merchants (Sellers), around 189 merchants for one month for Consignment Business in the FMCG Area.

Area of responsibility:

  • Utilized excellent communication skills to resolve customer complaints promptly and professionally.
  • Managed vendor relationships effectively, leading to more reliable deliveries and fewer stockouts.
  • Negotiated favorable contracts with suppliers that resulted in cost savings without compromising quality or availability of products.
  • Provided comprehensive training to new employees, ensuring smooth onboarding and integration into the team.
  • Manage the number of merchants, Monitoring Merchant Performance, and Target.
  • Manage stock and availability in Warehouse Logistics.
  • Responsible for managing and monitoring Team Targets, Achievements, and Goals.
  • Reporting the progress of Consignment to stakeholders.
  • Making Business Direction, Planning and Strategy.
  • Lead and continuously identify and assist the development of customers' growth and ensure the KPI is achieved.
  • Reach the company target in the number of SKUs and GMV and be responsible for Consignment Promotion.
  • Streamlined inventory management tasks for increased efficiency and accuracy.
  • Enhanced customer satisfaction by providing exceptional service and product knowledge.
  • Assisted in budget planning and forecasting processes, contributing to overall financial success of the business.

Senior Manager

PT. Hitachi Sunway Information System Indonesia
08.2017 - 06.2018

Achievement:

  • Achieved Pipeline and Target with growth of 174%.
  • Delivered Seminar IT Infrastructure and Training to Corporate Customers.

Area of responsibility:

  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Consistently met or exceeded annual performance targets set by senior leadership.
  • Responsible for all Japanese accounts and all HITACHI GROUP account.
  • Responsible for managing the Infrastructure Team, which consists of an Account Manager, Engineer, Sales Admin, and Presales.
  • Responsible for contributing Gross Profit and Revenue to individual and team and payment collections.
  • Responsible for communicating reports (Daily, Weekly, and Monthly) to the Regional.
  • Responsible for all customers’ communications, conflict resolution, and compliance with Customer deliverables, revenue, and gross profit.
  • Must review all major deliverables (i.e., strategic brief, function spec, tech spec, etc.) to Ensure quality standards and customer expectations are met.
  • Ensures that customer issues are dealt with in an efficient manner, informing the Managing Director of any problems that may arise.
  • Aware and in pursuit of opportunities for account growth and new business, involving the Managing Director.
  • Communicates the customer's goals and represents the customer's interests to the team.
  • Provides regular two-way communication between the customer and team to provide strong team representation and set proper customer expectations.
  • Reports to the Managing Director, providing regular input on all account activity, including pipeline, backlog, invoicing status, and gross profit achievements.

Account Manager

PT. Mitra Integrasi Informatika (MII)
12.2013 - 07.2017

Achievement:

  • Received Awards from internal company and external for Top Achievement Metrodata with achievement more than 200%.
  • Project Management Office for Several IT Project in Unika Atmajaya, Huawei Indonesia, UPH, Wicaksana, SMBC Bank, etc.
  • Achieving Target and KPI in second and third year at 159% - up to 201%.

Area of responsibility:

  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Responsible for all customers’ communications, conflict resolution, and compliance on Customer deliverables, revenue, and gross profit & payment collections.
  • Have to reviews all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and customer expectations are met.
  • Ensures that customer issues are dealt with in an efficient manner, informing the Business Manager or Division Manager of any problems that may arise.
  • Owns the contract and contract renewals for new work for an existing customer.
  • Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
  • Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
  • Aware and in pursuit of opportunities for account growth and new business, involving the Business Manager, Division Manager, and Sales Director.
  • Communicates the customer's goals and represent the customer's interests to the team.
  • Provides regular two-way communication between the customer and team to provide strong team representation and set proper customer expectations.
  • Reports to the Business Manager, providing regular input on all account activity, including pipeline, backlog, invoicing status, and gross profit achievements

Account Manager

PT. Astra Graphia Information Technology (AGIT)
11.2010 - 12.2013

Achievement:

  • Implementation for Oracle Application – Customer Care and Billing in Aetra Air Jakarta.
  • Project Management Office for Several IT Project for SAP, HP, Lenovo, Dell in Air Asia, Orange TV, Wicaksana Overseas, Rodamas, Sasa Inti.
  • Achieving Target and KPI in second and thir year more than 100%

Area of responsibility:

  • Responsible to manage good relationship with customers maintain and build new energy in the business to achieve the targets.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Responsible to handling good negotiation with new and existing customers.
  • Responsible to give consultancy in IT Business.
  • Responsible to manage good relationship with Presales, Consultants, Business Developments in order to get the best solution for customers.
  • Responsible to achieve target in Revenue, GP (Gross Profit), Contract and Collection.
  • Responsible to manage good relationship with vendors, Principal, Distributor, End User.
  • Responsible to set market strategy in order to achieve goal.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.

Product Manager

PT. Metrodata Electronics TBK
06.2009 - 10.2010

Achievement:

  • Achieved Goals in Public Sector Project – Pegadaian and Diknas.
  • Achieved Internal Award for Product Manager Category from Metrodata due to grow the Epson Business.
  • Achieving Target and KPI per monthly basis.

Area of responsibility:

  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Responsible of the supply and distribution of the products (Retail & Commercial).
  • Responsible to manage & develop business and relationship with channel printer & projector (Master Dealers, Dealers, End User).
  • Responsible to manage good relationship and negotiations to the principal & manage good relationship with customers, maintain and build new energy in the business.
  • Review and check the market conditions, competitors’ movements, the price of the competitors, and also setting the market strategy in order to achieve the goal.
  • Responsible to the promotions of the product, such as seminars, trainings for the sales team and customers, product knowledge information, exhibitions, and other promos.
  • Responsible for the achievement to the principal’s target and the company’s internal target.
  • Responsible of the administrative area, such as sales report, customer report.
  • Responsible to achieve the target both GP (Gross Profit) and Revenue in 100% (for minimum) and over 200% (for maximum) in every month.

Client Service Representative

ABN AMRO Bank
01.2008 - 04.2009

Achievement:

  • Good Collaboration Team for Dedicated Client Services Performance.
  • Developed and implemented customer service policies and procedures to apply best practices and establish quality standards.

Area of responsibility:

  • Delivered outstanding customer service by maintaining a professional demeanor during high-pressure situations.
  • Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
  • Participated in regular meetings with management to discuss performance goals, strategies for improvement, and ongoing challenges faced by the team.
  • Organized relevant documentation for each client interaction, ensuring a thorough understanding of client needs and facilitating seamless handoffs between team members.
  • Communicated with clients regarding account services, statements, and balances.
  • Enhanced client satisfaction by addressing inquiries and resolving issues promptly.
  • Identified opportunities for upselling or cross-selling, contributing to increased revenue generation.
  • Maintained and managed customer files and databases.
  • Handled sensitive client information with discretion, ensuring confidentiality at all times.
  • Managed incoming calls, providing prompt and accurate information to clients about products and services.
  • Educated clients on account services and resolved client inquiries regarding statement information and account balances.
  • Responded to customer calls and emails to answer questions about products and services.
  • Prepared and submitted reports to keep management informed of sales activities and progress.

Sales and Marketing Executive

NYK Line
09.2006 - 01.2008

Achievement:

  • New Destination Country Goals for Export and Import to ASIA, EUROPE and AMERICA for Bandung area.
  • Leverage New Business in Bandung Area (eq. Ricky Putra Globalindo, PAN, Kahatex, etc).

Area of responsibility:

  • Achieve and evaluate Business Plan (B.P) in terms of volume, and revenue ∙ Establish and maintain effective personal relationship with the customers ∙ Contact current and prospect customers.
  • Mastering product knowledge and handle the complaints from the customers ∙ Seeks and identifies business opportunity.
  • Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
  • Increased sales revenue by developing and implementing strategic marketing plans.
  • Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
  • Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
  • Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.

Education

English Literature

Maranatha Christian University
Bandung, Indonesia
04.2001 -

Skills

Business Development

Timeline

Business Development Manager

Ascentis
10.2022 - Current

Senior Manager, Commercial

Lazada Indonesia
03.2022 - 09.2022

Senior Manager, 3PL Development

Lazada Indonesia
03.2021 - 02.2022

Head of Sales Department

PT. Global Digital Niaga - BLIBLI.COM
03.2019 - 08.2020

Merchant Sales Program Manager

PT. Global Digital Niaga – BLIBLI.COM
07.2018 - 02.2019

Senior Manager

PT. Hitachi Sunway Information System Indonesia
08.2017 - 06.2018

Account Manager

PT. Mitra Integrasi Informatika (MII)
12.2013 - 07.2017

Account Manager

PT. Astra Graphia Information Technology (AGIT)
11.2010 - 12.2013

Product Manager

PT. Metrodata Electronics TBK
06.2009 - 10.2010

Client Service Representative

ABN AMRO Bank
01.2008 - 04.2009

Sales and Marketing Executive

NYK Line
09.2006 - 01.2008

English Literature

Maranatha Christian University
04.2001 -
Reni IrawatiBusiness Development Manager