Reni Renita
Social Media Officer
Jakarta
Summary
Professional with solid expertise in social media management and strategy. Adept at creating compelling content, engaging audiences, and leveraging analytics to optimize performance. Strong focus on team collaboration, adaptability, and achieving impactful results. Skilled in social media platforms, content creation, and digital marketing. Known for reliability and flexibility in meeting changing needs.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Social Media Officer
Ambilhati
11.2024 - Current
- Manage for AQUVIVA's social media on Instagram, TikTok, Youtube and Facebook.
- Worked closely with internal teams in creating cross-functional promotional materials for maximum reach across multiple communication channels.
- Monitored social media channels for trends and opportunities, adjusting strategies accordingly to maximize impact.
- Streamlined social media management by implementing efficient tools and software to schedule, track, and measure performance metrics.
- Using Ripple10 & Iconosquare for social media performance tools and Capcut for editing.
Social Media Executive
Rukita
02.2022 - 07.2024
- Social Media Management: Responsible for managing and implementing social media strategies to enhance brand visibility and engagement across Facebook, Instagram, YouTube, TikTok, and Twitter.
- Utilized TikTok Ads and Meta to optimize brand awareness and drive sales.
- Achievements: Successfully achieved a 29.68% increase on Instagram and a 59% increase on TikTok in less than 2 years at Rukita.
- KOL Collaborations: Collaborated with over 20 KOLs to further amplify brand reach and engagement.
KOL Specialist
Salvo
11.2023 - 05.2024
- Pitch Decks: Expertise in creating impactful pitch decks, with successful presentations for projects at Hyundai and LAZADA.
- KOL Collaborations: Proven experience in identifying and collaborating with Key Opinion Leaders (KOLs) for brands like Camel ID, LAZADA, Hyundai, Allianz Syariah, Salonpas, Shell, and KIMBO.
- Campaign Analysis: Skilled in analyzing post-KOL campaign results, enabling informed decision-making and optimized strategies.
Content Specialist & Customer Engagement
Rocketindo
09.2021 - 02.2022
- Marketing Strategies: Planned and executed marketing strategies across all social media platforms.
- Content Creation: Created daily creative content for social media.
- Sales Collaboration: Worked with the Brand Specialist Team to drive sales.
- Performance Analysis: Evaluated social media engagement on Instagram and TikTok using metrics.
- Sales and Leads: Drove sales from social media content and generated new leads.
- Digital Marketing: Collaborated with the digital marketing team to boost e-commerce traffic.
Public Relations Intern
B-Radio 95,6 FM
10.2020 - 11.2022
- Event Organization: Assisted in organizing events with B-Radio 95.6 FM.
- Video Content Creation: Helped create Instagram videos about professional women in Bandung.
- Scriptwriting: Wrote scripts for the program 'Kamar Tidur.'
- Article Writing: Created daily articles about women's topics for B-Radio's Instagram and website, writing five articles during the internship.
Education
Bachelor Degree - Communication
Universitas Islam Bandung
Bandung, Bandung 08.2017 - 09.2021
Skills
- Communication Skills
- Social Media Management
- Content Research
- Community Management
- Content Creation
- Copywriting
- Video Editing
- KOL Management
Volunteers
- Logistic Staff, Fikom Festival UNISBA, 2021
- Secretarial Staff, Fikom Festival Fikom UNISBA, 2020
- Staff of Publication & Documentation, BPPR Fikom UNISBA, 2019
- Security Team, HELLPRINT United Day 7 Bandung, 2019
- Secretarial Staff, Fikom Festival Fikom Unisba, 2018
Timeline
Social Media Officer
Ambilhati
11.2024 - Current
KOL Specialist
Salvo
11.2023 - 05.2024
Social Media Executive
Rukita
02.2022 - 07.2024
Content Specialist & Customer Engagement
Rocketindo
09.2021 - 02.2022
Public Relations Intern
B-Radio 95,6 FM
10.2020 - 11.2022
Bachelor Degree - Communication
Universitas Islam Bandung
08.2017 - 09.2021
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